Influence of Social Media on SEO

Business owners may be confused about the direct impact of social media and search engine optimisation for your business.

Here are some of the influence of social media on search engine optimisation.

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Rank Building

With the introduction of Google’s Panda algorithm, content from social networks like Google Plus, Twitter, and LinkedIn often ranks high in Google search results.

The rank building goes to show that if you have a substantial presence on these social networks, it will be of help to your SEO efforts.

Traffic Building

The Larger your following on social media, the higher the opportunity for you to build a thriving community of loyal brand advocates.

When your content gets shared on social media, this will increase the traffic to your website. The more traffic to your site, the better your chances on social media.

But this boils down to you, providing great content. Doing otherwise and providing shoddy content might hurt your rankings in the long run.

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Link Building

A critical reason that Google uses to rank your content in its search results is the number of other credible websites that link to your content.

And before other websites can know your content exists in the first place is for you to get the word out through social media.

When you post content on social media and your followers, and they find it of value, they will likely link to it from their website as well, which will be to your benefit.

Link building is why you need to focus on creating valuable content for your blog readers and followers on social media.

Increasing the number of inbound links to your website from other credible sites is one of the best things you can do to improve your SEO.

If you make your brand more social, people will begin to recognise and trust your brand. Click To Tweet

Brand Building

These days with so many people and brands on social media, some dubious persons may try to impersonate your personal or business brands.

So it is necessary for you to participate regularly on social media to make it possible for people to distinguish your original profiles from the fakes.

It is also necessary for you to remove duplicate social profiles.

The more engagement your content receives (in the form of comments, likes, shares, retweets), the better for your brand authority.

The increased engagement on your content will impact the increase in your brand awareness, which will lead to expanded word of mouth about your brand.

The effect of all this will also translate to more people searching for your brand online and thereby improve your rankings on the search engines.

Conclusion

There are ongoing debates about the impact of social media on search engine rankings. Regardless of the effects of social media on SEO today, it will be an essential ranking reason soon.

Regardless of whether your target audiences are consumers or other businesses, at the end of the day, people do business with people, not companies.

So if you make your brand more social, people will begin to recognise and trust your brand.

This trust will have a positive impact on your search engine optimisation and give you more prominence on the search engines and bring more people to do business with you.

About Ademola Abimbola

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