This question is a question that people have asked me a few times, and each time, I see it as a trick question.
So in this article, I will answer this question and other similar questions that I’ve received.
What Is Social Medium?
There is no word like “social medium”, as far as I’m aware. Rather. Social media refers to Web 2.0 internet-based interactive applications. These include user-generated content such as videos, comments, images, blogs, tagging, podcasts, microblogs and other digital data. It also describes a website or service where people connect and communicate, e.g. Facebook, Twitter, LinkedIn, etc. We have also known these websites or services as social media platforms and are available on desktop and mobile devices. People use these social media platforms to get to know each other, create friends, business connections/groups and share things among themselves.
By 2025, Statista predicts that 4.41 billion people will be on social media, up from 3.78 billion in 2021. While it is ubiquitous in America and Europe, Asian countries like Indonesia lead the list of social media usage.
Is Social Media a Media or Medium?
A powerful form of communication, social media has a worldwide reach. However, it is only part of the global digital revolution that we are experiencing. Social medium refers to a particular website or application, such as Facebook, Instagram, etc. Each of these platforms provides a social medium for social media. However, social media is an umbrella term that describes any website, service, or tool.Is social media a media or medium? A powerful form of communication, social media has a worldwide reach. Click To Tweet
But social media is not just for people. Organisations have also tapped into it to use it to promote their causes. Therefore, we now have social media marketing. Social media marketing involves connecting with your target audience through social media platforms. An active social media presence is increasingly vital for businesses, so they now use social networks to build their brand, increase sales, and drive website traffic.
What Is the Difference Between Social Media and Media?
When we talk of media, what readily comes to mind is newspapers, television and radio. These are ubiquitous, and so we often refer them to as old/traditional media. Traditional media is physical and capital intensive. The high cost of production and distribution characterises it.
So now that we know what traditional media is, what about new media? This article characterises new media by its digital-first nature and its low physical costs of production and distribution. New media formats include:
- Mobile apps
- Smart device apps
- Video games
- Interactive content
The article mentioned above notes an interesting distinction between new media and social media. Social media relies on one fundamental principle that new media doesn’t rely on: the network effect.
A new media property like a blog has inherent value, whether that blog has one reader or a million readers. A social network like Twitter would be valueless with one user. Only as the number of users–and contributors–rise do social networks become more valuable.Each of these platforms provides a social medium for social media. Click To Tweet
The key difference between new media and social media: social media requires the network effect, while new media does not.
The fundamental difference between social media and media is while media is physical rather than digital. We characterised social media by its digital-first nature and its low costs of production and distribution.
Thus social media is far more accessible for the average individual or small organisation to produce, which we can see by many active users on various social media sites.
What Are the 5 Types of Social Media?
The following are the five types of social media.
1. Social Networking Sites
Social networks are one of the most well-known types of social media. While much of the big-picture concept of a social network can be applied to all major social sites, Facebook is the most prominent example. Social networks aid you to:
- Create buzz about your brand
- Find new customers
- Establish relationships with customers
- Provide customer service and more
Many people call social networks “Relationship platforms” because they allow people to connect and build relationships. Of the various social media, networking sites such as Facebook, Twitter and LinkedIn represent the bread and butter of modern marketers. Whether as friends or fans, engaged social following signals clout for marketers and brands alike.
2. Image Sharing & Messaging Sites
With image sharing sites, Instagram is the chief attraction. The photo and video sharing site Instagram attracts over 1 billion users monthly, thus a great place to share your businesses’ photos and videos. Despite its negative reputation as a place where only selfies and celebrity gossip happen, Instagram is an effective social media tool to market your business. Another engaging platform to consider is Pinterest. These are the two biggest platforms that specialise in photo sharing.
3. Video Sharing Sites
Like image-based social sites, video hubs like YouTube and Vimeo attract visitors in droves via visual content. For business owners, YouTube provides yet another avenue to show off their products and services. Through tutorials and unboxing, brands are simultaneously teaching and selling to audiences en masse via video. If you’re looking to engage people through videos, YouTube is an excellent channel for it.
Vimeo has the distinction of being the first video site to support HD video uploads. A far cry from the world of car vlogs and off-the-cuff videos, Vimeo’s content is typically elegant and eye-popping.
Along with YouTube and Vimeo, the more traditional social networking platforms have embraced video marketing more aggressively.The key difference between new media and social media: social media requires the network effect, while new media does not. Click To Tweet
4. Social Blogging
Despite the many social media platforms out there, there’s still plenty of power in blogging. As a result, social blogging sites like Medium and Tumblr have emerged to provide marketers with fresh ways to engage their audiences via written content. The benefits of such platforms for marketers include:
Squeezing the most out of your blog content in terms of SEO performance.
Part of the beauty of the platform is that it’s open to anyone from aspiring bloggers to industry rockstars.
While many people have a blog on their website, platforms like Medium and Tumblr might be great to use if you haven’t set this feature up – or want to see what others in your industry are blogging.
5. Social Community and Discussion Sites
These types of social media platforms tap into the Internet’s never-ending thirst for questions and answers. People see content threads and join them to see what people are commenting or saying. Even if you have a lesser-known brand, you can still see what people are saying about different topics in your industry.
Many people turn to these forums for answers or to see if people have similar problems. People post about topics that vary from finance to politics to funny videos.Social networks are one of the most well-known types of social media. Click To Tweet
When people use Quora or Redditt, they ask questions that people from the community can answer. Review networks allow people to find, review, and share information about brands and their products.
Yelp and Glassdoor are social review platforms where people can share their opinions and experiences with a business.
So there you have it. I hope I’ve been able to help you understand the difference between all these terms. If you have any further questions or help to grow your business using social media, schedule a one-on-one consultation session with me today.
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