X (Twitter) is one of the most powerful social media platforms out there. If you want to get noticed, then you should start using it.
According to Statista, in the last reported quarter, the number of global monetisable daily active users (mDAU) on X (Twitter) amounted to 238 million users, up from 229 million mDAU in the previous quarter. The platform allows users to post short messages called tweets, including links to websites or images. These tweets are then shared with other users who follow them.
You can also use your X (Twitter) profile to promote your brand and increase traffic to your site. To do this, you’ll need to tweet regularly and share relevant content. This article will show you how to use X (Twitter) effectively to boost your SEO rankings.
Even a cursory glance at today’s social media landscape will yield one definite conclusion – it’s far more heterogeneous than it was in the previous decade.
These days, businesses can use social networks to promote their products and interact with their customer base. And among these, X (Twitter) is one of the heaviest hitters.
Saying that it’s massive would be no overstatement; many giant corporations have it as a cornerstone of their digital marketing campaigns.
But while X (Twitter) is excellent for brand enhancement, it can also help with the technical side of digital marketing.
For instance – did you know you can use Twitter to skyrocket your search engine rankings? We’ll explore this avenue below.
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Does X (Twitter) Help SEO?
X (Twitter) has gathered over 238 million active users in a single decade!
But while its utility is clear to reach a global and diverse audience, it can also help attain the right SEO strategy for your business.
Search engines like Google do more than crawl through websites per their algorithm; they take cues from powerful social platforms like X (Twitter) to rank any website. So, comments, shares, and likes affect search engine optimization significantly.
As you might imagine, the more a brand engages on social media like X (Twitter), the higher its website will rank.
But what does this mean for your business? X (Twitter) is abundant with. If you utilise it precisely correctly, you will boost your brand’s SEO value by posting your piece of content via tweets.
As we’ve mentioned before, X (Twitter) is a great place to build brand awareness, which means a more significant number of online searches for your brand and company.
Knowing where to start isn’t easy, but you will get the high SEO rankings you want with the proper optimisation and planned exposure.
How to Use X (Twitter) for SEO
Below are some surefire tips on how to use X (Twitter) for SEO.
Keyword Optimisation
One of the basic staples of on-site SEO optimisation is keywords. Any well-optimised website has a specific set of keywords for which it aims to rank.
In a single decade, X (Twitter) has managed to gather more than 238 million active users monthly. Click To TweetAnd if you want to learn how to use X (Twitter) to skyrocket your search engine rankings, you must do the same with your company’s X (Twitter) account.
Make sure your bio on X (Twitter) and other social media profiles has the relevant keywords so that Google can associate that account with the desired niche right from the get-go. This will help potential customers to find you.
Also, when you post tweets, ensure you fit them in as organically as possible because blatant keyword stuffing will harm your rankings.
The same goes for the captions of the images you post. We’d be remiss not to mention that one of the great things about X (Twitter) searches is that they account for slang, synonyms, and misspellings, guaranteeing the highest possible exposure.
Hashtags
Most leading social media networks introduced innovations or exciting features. And like Snapchat gave the world the first stories, X (Twitter) introduced the mighty hashtags.
With this feature, X (Twitter) became a pro tool for creating a small business marketing plan with an affordable budget to reach your target audience.
The systematisation of topics via hashtags allows you to be up-to-date and relevant easily. Most social media managers’ lives would be much more difficult without this.
Going back to better SEO rankings, though, using the right set of hashtags for an appropriate tweet can make all the difference in the world with user engagement and reach.
Thus, it would help if you kept a lookout for the currently trending topics – fitting your brand into the contemporary social narrative is vital for SEO too.
Using #BlackLivesMatter to promote a pizza joint would be distasteful and off-brand, so be careful how you do this.
Depending on the company, you may want to follow some key influencers to see what hashtags they’re promoting.
Giveaways
Any SEO expert will tell you that, unlike PPC campaigns, organic SEO is a long game and something that you can’t do overnight.
As you might imagine, the more engagement a brand has on social media like X (Twitter), the higher their websites will rank on search engines. Click To TweetBut, once you achieve it, an organically high SEO ranking is far more valuable than a paid visit.
That said, short-term actions on X (Twitter) will boost your visibility and SEO rankings over time if you use them periodically.
For instance, user interaction via giveaways and polls is a great way to improve X (Twitter) engagement.
A small taste of your products or services will yield a massive return regarding brand recognition and goodwill from your customer base.
Make sure that to win the giveaway, users must interact with your brand; by retweeting a specific tweet or clicking a link to your website.
The latter will have the most immediate effect on your SEO, so you can fine-tune which pages on your website you want to bring into the foreground.
Did you know that you can use X (Twitter) to skyrocket your search engine rankings? We will explore this avenue below. Click To TweetLink Sharing
Anyone who knows the basics of SEO realises the perennial importance of links for search rankings. And make no mistake; their power on X (Twitter) is vast.
If you dedicate enough time to building a large and dedicated following on X (Twitter), you will maximise the reach of your brand’s content and pages.
Driving organic traffic toward your website via links is something Google loves and will reward with a higher ranking.
Remember, X (Twitter) has a shorter character limit for content than most other social networks, so you may want to use a link shortener.
But this isn’t too much of an issue since X (Twitter) expanded the limit to 280 characters in 2017.
Use X (Twitter) as a Specialised Tool
One of X’s (Twitter’s) most significant benefits is that it allows people of similar interests to join and talk.
If you want to use X (Twitter) as a promotional tool to boost your rankings, there are more ways than one to do that.
If you want to learn how to use X (Twitter) to skyrocket your search engine rankings, you need to do the same with your company's X (Twitter) account. Click To TweetIf we follow examples of successful companies like BuzzFeed or Airbnb, we can see a pattern in using X (Twitter) to its fullest extent.
They opened different accounts only for polls to communicate with clients and get their opinions on various subjects.
You should follow your competitors on social media and see what tactics they use.
People like to vote and give their thoughts on anything discussed online. This is a fantastic opportunity to engage them in more than just being your followers. Make them active members of the decision-making process.
Communicate with Your Followers
There is no use in running an X (Twitter) account or any social media account if you don’t communicate with your followers.
Comment on their tweets, ask for their opinions and show them a natural person behind the account.
We talked earlier about giveaways, which is a form of communication. However, people need more than that.
They want to connect with someone, often to talk or express themselves. Someone is in it for the prize, someone for engagement. You must serve both customers with what they need.
Be Consistent
People like consistency, and that is what your goal should be. Look at any famous YouTubers.
Some users post three to five videos per week or even one to two videos daily. Some also post once a week.
Their followers know their rhythm, and they are used to it. Every subscriber eagerly waits for a new video from their favourite YouTubers. Those who cannot be consistent will lose people over time.
It is the same with X (Twitter). The key to understanding social media marketing is consistency; people do not stay on an inactive profile for long.
Being informed about the hottest topics of the day and posting quality tweets promptly is the best way to achieve this.
One of X's (Twitter's) biggest benefits is that it allows people of similar interests to join and talk. Click To TweetAs a result, your Tweets will be shared on other networks, directly bringing you publicity that affects your website ranking.
The downside of this is that you cannot be present 24/7 all the time. But there is a workaround. It would be best to have a skilled team to manage your X (Twitter) accounts.
They all need to work closely together and be synchronised. This tactic will help you to achieve consistency and quality that will push your business forward.
Tweets Are Keywords
Keywords correspond to Tweets with that word appearing in any order, including other words in between. This includes related terms, stem variations, synonyms, misspellings, and slang.
With X (Twitter) SEO, keyword targeting allows you to reach people on X (Twitter) based on keywords in their search queries, recent Tweets, and Tweets they recently engaged with. A hashtag—written with a # symbol—is used to index keywords or topics on X (Twitter). This function was created on X (Twitter) and allows people to follow topics they are interested in quickly and easily. You can search these tweets using keywords, dates, place hashtags and more. Like Google, Twitter searches for keywords that include misspellings, synonyms, slang, and more.
Create a List of Keywords
You can search X (Twitter) for keywords by using the search bar at the top of the page. Enter your keyword(s) into the search bar and press enter. It’s easy to gain much visibility, generate leads, and grow your following on X (Twitter) with X (Twitter) ads. Therefore, promoting content on X (Twitter) can help you rank higher.
Find Out Which Ones Work Best
Pinning a tweet is a great way to make your engagement soar! Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what’s going on with your brand. Doing so with your desired keywords or topics will help you determine which works best for your X (Twitter) SEO.
Tweet Them Often
X (Twitter) trending topics reveal the stories and concepts people are talking about and real-world tweets about those topics. It can work as research, especially if you are trying to discover what people are talking about and what is important to them. You can find relevant tweets immediately when you search for a specific topic. Your target audience can be reached by discovering the best hashtags. Once you do, tweet them often!
Retweet Others Who Have Great Content
Retweeting is one marvellous way to utilise existing content to build your following and grow your brand. Retweets provide a great way to hone in on the information in your tweets so that you can create blog posts and other content. It makes others more likely to follow you since people love to be retweeted.
A retweeted post is called curated content because you don’t own it. This is how to curate, create and find great content to share. Content curation is a great content management strategy because you bring a different POV to your newsfeed – not just yours.
Interact with People Who Comment on Your Tweets
Conversations always happen on X (Twitter), starting with just one reply to a Tweet. On X (Twitter), you can reply to Tweets or mention someone in your X (Twitter).
Conclusion
In conclusion, using X (Twitter) to boost your search engine rankings is a great idea. And while it takes some work to set up and maintain, it’s worth it when you see how much traffic it brings to your site.
As you can see, the condensed and concise nature of X’s (Twitter) content makes it the perfect tool for audience outreach, thus improving your SEO rankings through organic traffic.
An excellent social media manager could achieve wonders here in collaboration with a proper SEO expert.
The key takeaway is that you cannot use a single strategy and hope to achieve favourable results.
You must be creative and mix and match all your options. Social media can waste your time if not done the right way.
With that in mind, experiment and see what gives the best results and focus on that approach. Best of luck with your X (Twitter) SEO!
Related Article(s)
- Influence of Social Media on SEO
- Content Marketing Tactics to Increase Your Audience Engagement
- Why and How to Start Using Search Engine Optimisation Now
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