If you’re looking to improve your SEO (search engine optimisation) rankings this year, then you need to forget all those old-school SEO myths and strategies. An old-school SEO strategy can get you into serious trouble with Google.
Before publishing your next piece of content, think about why and how to use SEO to improve that piece of material.
Look at the infographic below of 10 Tips for an SEO strategy this year.
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Produce great content! No matter how grand your SEO strategy is, it will not yield any positive results if your content is crap.
Select great keywords and use them in your content, header tags, alt tags, headers, URL, and so on. Avoid any spammy tactics with your keywords.
Devices like Google Home and Amazon Echo are impacting how we use voice to search for content. Your SEO strategy has to cater for this.
When creating or optimising our content, we will need to research and tune around topic relevancy, not just keywords alone.
Have a mobile-first approach to creating websites and content. Sites and content not optimised for mobile devices will become obsolete.
If your website is slow, this will hurt your SEO, and your website traffic will suffer. So we need to optimise for speed.
Optimise video and image files on your website for search. A well-optimised video and image file can help your content rank higher in a SERP (search engine result page).
Ensure you list your business in relevant local business directories and that your details and contact information are up to date.
Avoid spammy internal or external linking strategies and linking to low-quality sites and content. Be careful with low-quality guest posts.
Research the content your competition is producing and the keywords they are ranking. Can you create/find better content/keywords?
With all the algorithm updates Google has been making in recent times, SEO is critical. Using these ten tips will help you have a reliable evergreen SEO strategy this year and beyond.
Explaining SEO to non-techie business owners is not easy. Some business owners realise the importance of SEO but don’t know how to go about it. If you need help, consider outsourcing to SEO experts in Nigeria. We’ll be glad to help.