There is a lack of optimised SEO sites in Lagos, Nigeria*. It is why I am writing this article to help you know the meaning of these search engine optimization (SEO)-related terms.
For any business owner, you cannot overemphasise the importance of digital marketing and search engine optimization (SEO) for your website.
I’ve written about a similar topic in the past. However, I feel we should go into more detail since one question often comes up during my conversations with business owners about digital marketing and other business-related topics.
First, let’s start by listing the importance of SEO in digital marketing to business owners in Lagos, Nigeria.
Reasons for the Importance of SEO to Websites of Business Owners
1. SEO Web Design Increases Organic Search Traffic
Whenever I look at the web analytics of sites, one of the first things I notice is that, in most cases, search engines drive over 50% of the traffic to the website.
It is free organic search traffic from the likes of Google and Bing! It is one reason that, as a business owner, you need to optimise your website to drive as much free targeted traffic from search engines to your site.
Otherwise, search engines will direct this traffic to your competitor’s website instead!
2. SEO Gets The Bulk of Your Marketing Budget
SEO gets the bulk of marketing budgets in many organisations for its ability to drive free traffic from search engines to websites!
Traffic from well-optimised sites keeps increasing over time, unlike that from other advertising channels such as PPC that stops immediately your budget runs out.
3. It Aligns with the Customer Journey in our Digital World
Gone are the days when the typical customer journey was a linear process.
These days, the customer journey is more complicated. SEO aligns well with the digital customer journey of the shop, browse, and buy.
4. SEO Web Design Optimised for Conversions
What is the goal of your website? Can you show (with data) how many new clients your website has gained? When last did you update the content on your website? Is your website optimised for mobile? Is it optimised for conversions?
If, as a business owner, you have a website yet you cannot answer any of these questions; Then you need the help of an SEO expert in Nigeria.
5. It Provides a Seamless Customer Experience
A search engine optimised website provides a seamless customer experience. In our digital world, offering a seamless customer experience both online and offline is essential.
A site optimised for search engines, and conversions is a step in the right direction to achieve a seamless customer experience.
Relevant SEO related Terms Business owners need to know.
When you engage the services of an SEO expert, you need to familiarise yourself with the following terms.
It will help you understand what your SEO professional or agency is doing.
Keyword research involves finding the right words or phrases that your web page or site needs optimising around.
However, in recent years, Google’s algorithms have favoured websites optimised around topics rather than keywords.
To attract the right traffic to your website, you need to know who is your target market. It helps if you have a detailed customer persona.Gone are the days when the typical customer journey was a linear process. SEO aligns well with the digital customer journey. Click To Tweet
You need to know your ideal customer demographics. As yourself the following questions: what challenges are they facing that your product or service can solve? Do you know what words or phrases do they use on search engines to find sites like yours? Or what words or visuals appeals to your target audience? Where does your target audience hang out? What type of qualities or experience does your target audience look for in a website? What are your competitors doing on their websites?
Social media is an excellent source for finding answers to all these questions and more. Through data from your social networks, you can build a comprehensive customer persona that will prove invaluable to your branding, social media marketing, and search engine optimisation.
When searching on Google or Bing, the page it generates contains search results called the Search Engine Results Page (SERP).
The whole object of a search engine optimization campaign is for your website to feature prominently on the first page of the SERPs.
In recent years, Google has introduced rich snippets. These feature prominently on the SERPs, and having your content featuring in these rich snippets is now the desire of most SEOs.
Google is the number one search engine in the world. Therefore, your search engine optimization usually focuses on people conducting a Google search for your keywords, phrases, or topics.
Search Engine Optimisation
As mentioned above, search engine optimisation is about building content going forward and to source quality links from authoritative websites (through a reputable digital marketing agency, SEO company or SEO agency) to drive targeted traffic to your site.
Your target audience is the people you have identified who your product or service solves their identified challenge.
Search engine optimization increases your visibility on search engines and draws your target audience to your website.
Search engine optimisation services have one of the highest and return on investments in your marketing arsenal.
Content creation and content marketing are vital to any search engine optimisation campaign. Besides resolving any technical issues on your website, you need a content writer to help you create content optimised for search engines that attract organic traffic and improve your online presence.
Well optimised content goes a long way in attracting targeted traffic to your website or app. Therefore, I always advise my clients to have a content marketing strategy besides an SEO strategy rather than creating content with no apparent design.
As mentioned before, you need to ensure a seamless user experience across all brand touchpoints online and offline. User experience plays a vital role in converting visitors into customers.
If your customers have a pleasant experience on your site, app, or other digital service touchpoints, they are likely to convert to paying customers and brand advocates.
Search engines are computer programs that send out robots (bots or spiders) to crawl and index information from a database on the world wide web.
We use them in finding particular sites or answers to keywords, phrases and topics for users.
Through their business models and SEO teams, companies need to aspire to increase their search ranking on Google and other relevant search engines to drive quality traffic to their online or physical storefront to convert them into potential customers.
Organic search refers to entering one or several search terms as a single string of text into a search engine such as Google or Bing.
These search engines, in return, produce a paginated list of results and gaining a high ranking in this result is one aim of search engine optimisation.
Link building is the practice of acquiring links to your website that will help improve its ranking in search engine results pages (SERPs). We can do it by getting links from high-quality websites to quality content on your website. For the best results with link building, I suggest you outsource it to a competent digital marketing company or SEO agency with a wealth of experience in online marketing, search engine marketing, and social media marketing.
You need to pay attention to your content writing and for other websites to agree to link to your website. It would help if you based your digital marketing strategy or SEO campaign not only on relevant keywords but on competitive keywords too. It will help to improve your marketing effort.
If you’re a business owner in Nigeria, I hope I have been able to help you appreciate the importance of SEO sites.
Thanks for taking the time out of your busy day to read this. I appreciate it. If you need any further help, contact us about our affordable SEO service that helps improve your search engine ranking. We can also help you fine-tune your marketing strategy.
We have an affordable SEO package for businesses of all sizes. We pride ourselves in offering data-driven digital marketing and provide clients with good ROI on their digital marketing campaigns. Although we don’t like to parade ourselves as a full-service digital marketing agency, we will have a digital marketing solution to meet your marketing challenges.
*Though this article focuses on Lagos, Nigeria, the information is valid for all sites. Regardless of their location.
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