There is a lack of well-optimised SEO sites in Lagos, Nigeria*. It is why I write this article to help you know the meaning of these SEO-related terms.
For any business owner, you cannot overemphasise the importance of search engine optimisation (SEO) for your website.
I’ve written about a similar topic in the past. However, I feel we should go into more details since it is one of the questions that comes up often during my conversations with business owners.
First, let’s start by listing the reasons for the importance of SEO to sites of business owners in Lagos, Nigeria.
Reasons for the Importance of SEO to Websites of Business Owners
1. SEO Web Design Increases Organic Search Traffic
Whenever I look at the web analytics of sites, one of the first things I notice is that in most cases, search engines drive more than 50% of the traffic to the website.
It is free organic search traffic from the likes of Google and Bing! It is one of the reasons that as a business owner, you need to optimise your website to drive as much free targeted traffic from search engines to your site.
Otherwise, search engines will direct this traffic to your competitor’s website instead!
2. SEO Gets The Bulk of Your Marketing Budget
Due to its ability to drive free traffic from search engines to websites, SEO gets the bulk of marketing budgets in many organisations!
Moreover, traffic from well-optimised sites keeps increasing over time, unlike that from other advertising channels such as PPC that stops immediately your budget runs out.
3. It Aligns with the Customer Journey in our Digital World
Gone are the days when the typical customer journey was a linear process.
These days the customer journey is more complicated. SEO aligns well with the digital customer journey of; shop, browse and buy.
4. SEO Web Design Optimised for Conversions
What is the goal of your website? Can you show (with data) how many new clients your website has gained? When last did you update the content on your website? Is your website optimised for mobile? Is it optimised for conversions?
If as a business owner, you have a website yet you cannot answer any of these questions; then you need the help of an SEO expert in Nigeria.
5. It Provides a Seamless Customer Experience
A search engine optimised website provides a seamless customer experience. In our digital world, you have to offer a seamless customer experience both online and offline.
A site optimised for search engines and conversions is a step in the right in achieving a seamless customer experience.
Relevant SEO related Terms Business owners need to know.
When you engage the services of an SEO expert, you need to familiarise yourself with the following terms.
It will help you to understand what your SEO professional or agency is doing.
Keyword research has to do with finding the right words or phrases that your web page or site needs optimising around.
However, in recent years, Google’s algorithms favour websites optimised around topics rather than keywords.
To attract the right traffic to your website, you need to know who is you your target market. It helps if you have a detailed customer persona.Gone are the days when the typical customer journey was a linear process. SEO aligns well with the digital customer journey. Click To Tweet
You need to know your ideal customer demographics, what challenges are they facing that your product or service can solve? What words or phrases do they use to on search engines to find sites like yours? What kind of words or visuals appeals to your target audience? Where does your target audience hang out? What type of qualities or experience does your target audience look for in a website? What are your competitors doing on their websites?
Social media is an excellent source for finding answers to all these questions and more. Through data from your social networks, you can create a comprehensive customer persona to build that will prove invaluable to your branding, marketing and search engine optimisation.
When doing a search on Google or Bing, the page that it generates contains search results and is known as the Search Engine Results Page (SERP).
The whole object of an SEO campaign is to for your website to feature prominently on the first page of the SERPs.
In recent years Google has introduced rich snippets. These feature prominently on the SERPs and having your content featuring in these rich snippets is now the desire of most SEOs.
Google is the number one search engine in the world. Therefore, your search engine optimisation usually focuses around people conducting a Google Search for your keywords, phrases or topics.
Search Engine Optimisation
As mentioned above, search engine optimisation is about building content on an ongoing basis and to source quality links from authoritative websites to drive targeted traffic to your site.
Your target audience is the people that you have identified whom your product or service is the solution to their identified challenge.
Search engine optimisation increases your visibility on search engines and draws your target audience to your website.
Search engine optimisation services have one of the highest and return on investments in your marketing arsenal.
Content creation is vital to any search engine optimisation campaign. In addition to resolving any technical issues on your website, you need to create content optimised for search engines.
Well optimised content goes a long way in attracting targeted traffic to your website or app.
As mentioned before, you need to ensure a seamless user experience across all brand touchpoints online and offline. User experience plays a vital role in converting visitors into customers.
Where your customers have a pleasant experience on your site or app, then they are likely to convert to paying customers and brand advocates.
Search engines are computer programs that send out robots (bots or spiders) to crawl and index information from a database on the world wide web.
Search engines are for finding particular sites or answers to keywords, phrases and topics for users.
Organic search refers to the method for entering one or several search terms as a single string of text into a search engine such as Google or Bing.
These search engines in return produce a paginated list of results and gaining a high ranking in this result is one of the aims of search engine optimisation.
If you’re a business owner in Nigeria I hope I have been able to help you appreciate the importance of SEO sites.
Thanks for taking the time out of your busy day to read this. I appreciate it. If you need any further assistance contact us.
*Though this article focuses on sites in Lagos Nigeria, the information is valid for all sites. Regardless of their location.
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