Here’s a list of some unique social networks and social networking services (in no particular order) you might explore to improve your social media marketing efforts.
These are social media sites that you may or may not know. However, explore these social networks if you want to give your social media marketing effort an edge over your competitors.
Small business owners realise the importance of digital marketing and social media in reaching potential customers. Therefore, they make social networking services essential to their marketing strategy.
Business owners are getting creative and looking beyond social networking sites like Facebook, Google, Twitter, and LinkedIn. The sites mentioned below may assist you.
Like everything else, maintaining a solid social media presence takes a lot of work, and we need social networking services to keep our business growing.
These unique social networks, social media apps and services can draw in new active users and returning customers, providing various outlets for deals, sales, and the likes.
Keen is a Pinterest-styled social network that lets you curate the content you love, share your collection with others and find new content based on what you have saved. It tries to personalise its user-generated content to your interest. Learn more.
You can use Foursquare to better connect with a wide range of people in your area or make new friends worldwide. Learn more at https://foursquare.com/
A social bookmarking community where you can easily share anything with fellow Imgurians or people on other social networks. Learn more.
As it says on their website, Ello is a global community of artists dedicated to creative excellence built by artists for artists. Learn more at https://ello.co
SoundCloud is an online sound-sharing service that allows you to record, upload, and share music or other audio recordings. Learn more at soundcloud.com.
Flickr is an online photo-sharing and image/video hosting service enabling you to share photos and videos with your friends.
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This social network has been around for a long time but has been overshadowed by many new social networks. Learn more.
A video-sharing service like YouTube, where you can view, upload and share videos. It is one of the few video-sharing sites that can compete with YouTube. Learn more.
StumbleUpon / Mix
We now know Stumbleupon as Mix! When it was still Stumbleupon, it drove considerable traffic to my website. Though I have an account, I never got the hang of it. Learn more.
Many consumers and businesses use this career-oriented social network in Europe. Xing supports closed groups. This feature enables a private and secure network within an organisation. Learn more.
This unique social network enables active users to maintain a blog, journal, or diary. Learn more.
A social discovery platform enables active users to create profiles, upload pictures and chat with other active users. I have received loads of ‘spammy’ invite to this site, so I never bothered with it. Learn more.
A content-sharing social network. It enables active users to post text or direct links and vote by members to determine popularity. Go to https://www.reddit.com/ to learn more.
A microblogging and social networking website. It enables you to post multimedia and other types of content to a short-form blog. You can follow other Tumblr blogs. You can also make your blog private. Learn more.
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It allows you to share photos and videos. You can also follow other users and like, comment and share their content. Users can also make their accounts private. Visit their website to learn more.
A freeware, cross-platform messaging and Voice over IP service owned by Facebook. It allows you to send text, voice messages, and video calls and share images, documents, user locations, and other media. Learn more. Also, check out this article on How to Use WhatsApp for Marketing.
Snapchat is a multimedia messaging app that allows you to talk with friends easily, view Live Stories from around the world, and explore news in Discover. Learn more.
A social media web and mobile application. It operates a software system designed to discover information on the World Wide Web using images, GIFs, and videos on a smaller scale. Learn more.
A cross-platform voice-over IP and instant messaging. It protects your privacy, so you never have to think twice about what you can or can’t share when using it. Learn more.
A social networking website based in China. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos. Learn more.
An Internet community for readers and writers to publish new user-generated stories in different genres, including classics, general fiction, historical fiction, non-fiction, poetry, fan-fiction, spiritual humour, and teen fiction. Wattpad Studios discovers untapped, unsigned, talented writers on Wattpad and connects them to global multimedia entertainment companies. Learn more.
We Heart It
An image-based social network for inspiring images. Discover photos, videos and articles from friends that share your passion for beauty, fashion, photography, travel, music, wallpapers and more. Learn more.
Skoob is a collaborative social network for Brazilian readers. The site became a meeting point for readers and writers who exchange tips about books and organise meetings in bookstores without advertising. Learn more.
Hello (formerly Orkut)
A social networking service that supports access via a mobile app. It is available for Android and iOS. Learn more.
A Chinese microblogging website. It is one of the biggest social media platforms in China. Learn more.
The Takeaway from Unique Social Networks
Social networks, social networking platforms and social networking apps come and go. New social networks spring up regularly. You know how difficult it is for content creators if you’ve already started social media marketing on any popular platform.
Therefore, you need to make a formal plan for posting on your social networks and posting at the best time to reach the right social media user.
With social media management tools, create content, listen to what your audience says about your brand, and much more.
You can also take advantage of such features as direct adverts and ‘sponsored posts,’ which are affordable for small businesses.
Therefore, you may need to be creative regarding using a particular social network to improve your marketing.
However, even though some social media networks have benefits, spending too much time on social media can be counterproductive. It would help if you struck a balance with search engines.
Disclaimer: The list above of social media platforms is in no particular order and is not exhaustive. The mention and the listing of social networks in this post do not constitute our endorsement.
- Exploring the World of Digital Media: From Video to Audio and Beyond
- How to Grow Brand Awareness on Snapchat
- Reasons You Should Be Talking About B2B Social Networks
- Should You Post the Same Content to All Social Networks?
- Influence of Social Media on SEO
- Why You Should follow Competitors on Social Media
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