“I am launching a fashion brand and wondering what is the best content to produce to get people to buy from a fashion brand?” It is a question posed by a potential client who called to ask for my help.
They’re trying to create a long-term strategy to revamp their social media and increase traffic, orders and ultimately sales. I wrote this blog to answer this question: what type of content helps brands sell more products?
So I sought their permission to use portions of the discussion I had with them as a basis for this post. They said they were keenly interested in setting up a fashion blog.
“I have big dreams to make this a reality one day. I don’t exactly want to write about fashion, but I want to create a blog for both the fashion industry and consumers that will teach us all something new every time we read it. For example, I can imagine a blog that teaches you how to dress properly for professional situations, wear certain clothes to suit your body type and many other things. The fashion industry could use this idea to reach out to consumers and make them feel good about themselves through fashion. I tried to take all my passions, including those mentioned above and came up with a blog that interests readers. I started thinking about what would come first to mind when I think fashion-related content on a fashion blog.”
It’s challenging to know which routes to take when there is so much content covering the many ways to grow your fashion brand. There’s the video route, the blogging route, content strategy, or even employing influencers. But what exactly is the best content to produce to get people to buy?
Fashion is one of the most popular niches to sell in, but it’s hard to profit if you do not have the right people on your team. Fashion marketing is a complex process. But it doesn’t mean that it’s tough to do. An adequately designed content marketing strategy can be one of the most effective ways of getting customers engaged with your brand. Here are tips in content marketing to help you create the best content for your fashion brand.
If you follow the mainstream news, I could forgive you for thinking that the curtains are coming down on fashion brands and the retailers that stock them. Successfully running a fashion brand means overcoming a wide variety of common challenges. One of the many challenges in running a fashion brand of any size is to keep an overview of the entire business whilst being forced to focus on pressing urgencies. Any branded fashion business can probably take at least one action point from this list to kick off a project or add a new string to their bow.It's challenging to know which routes to take when there is so much content covering the many ways to grow your fashion brand. Click To Tweet
It’s the fashion industry, so what is the best content to produce? This article will offer tips to all brands or companies in any industry that wish to connect with the reader through a blog platform. Meaning, you might find some information here that applies differently to your blog.
Find out What Topics Your Customers Care about the Most
Are you, like many fashion brands on Instagram, struggling to get noticed and grow your account? Are you working to craft your retail marketing strategy? Creating quality content starts with knowing your audience. Learn how to find your target audience and create content customers crave. It takes more than the occasional tweet or Instagram story to market your fashion brand online. Before using social media, here are some ways you can promote your brand. By starting a well-planned brand campaign, it’s easier for your brand to be seen and your clothing to be bought.
A measurable and effective promotional campaign boosts your fashion brand regardless of whether you’re selling tie-and-dye shirts or elaborate evening gowns. No one will follow your brand if all you do is use social media to sell your products. Engaged followers care about your brand and aren’t just generic throwaway accounts who follow you.
As the business owner and designer for your brand, your mission is to make your brand memorable. A custom package allows your brand to become memorable to first-time buyers and website visitors. Sell a look and be a stylist of your fashion brand.
Is content marketing a viable option for fashion design, apparel retail and merchandising? How can you use content marketing ideas and strategies in fashion? When fixated on selling their products, these clothing brands cannot consider what fashion apparel customers need, want or desire.Here are tips in content marketing to help you create the best content for your next fashion brand project. Click To Tweet
Few of the fashion or apparel brands attempt to help their customers here. Very few fashion brands do it tastefully.
Figure out Which Style of Content Works Best for You
You’ll need to be a great visual storyteller to succeed in fashion content marketing. Among the social media platforms you can use are Instagram, Pinterest, and YouTube.
According to Socialbakers, fashion brands are way ahead of all other brands on Instagram. These days, unless you have a ton of money, the best way to promote your clothing brand is via online marketing and social media engagement.
For generating new leads for your clothing brand, consider online advertising. This channel involves running adverts on targeted websites or through email newsletters. You can create interest online by posting videos or memes related to your clothing brand on social media channels like YouTube, Facebook, Twitter, Pinterest, and Instagram. If you can make it viral, you can guarantee that your people share your content and traffic to your website. Creating exciting posts on a brand blog is the fundamental way to ensure you get traction online.
Every fashion brand needs an excellent marketing strategy in place to help it stay ahead of its competition. Regardless of whether you have just entered the fashion industry or have been here for a while, you need a successful marketing campaign. You need a website if you don’t already have one. It means transitioning from a fashion brand to a fashion eCommerce brand. Start a contest or giveaway to attract existing and potential customers to your websites and online stores. And employ tools like Google Analytics to track the activities of visitors to your website. If you’re in fashion eCommerce, get in touch with a fashion marketing agency to talk about your project!
Use Quality Visuals
Brilliant images are a must for all companies, but even more so for fashion brands–the fashion industry is all about looks. Keep your promotional materials consistent with the look of your brand. Instagram images are an excellent medium for marketing your clothes. When your followers are ready to shop, you will be the first place they turn.
You can find good quality video cameras relatively cheap these days. You’ll likely have two kinds of brand photography: casual pictures you take with your phone for social media and professionally shot images of your collections (which you might share on social media too). A safe way for preserving quality is to save your photos at double their original resolution size.It means transitioning from a fashion brand to a fashion ecommerce brand. Click To Tweet
Building a visual brand on especially platforms like Facebook, Instagram and Pinterest:
- Choose your brand filters. To ensure consistency, select a few filters (or editing settings) and apply them to your entire portfolio. For example, whenever you take a photo, constantly enhance the contrast and saturation.
- Are you familiar with your brand’s colour scheme? Stick to that (at least somewhat) with your social media photos.
- Make a template that you use every time you want to share a quote or text post using your brand fonts. Besides speeding up your posts, you will also make them more consistent.
- Be careful how many and what type of posts you share on your social media profile if it doubles as your personal account.
- Keep your target audience in mind. Are they interested in seeing five photos from your country home each day? The answer is no; they don’t unless you’re wearing clothes from your fashion clothing line.
- In terms of photoshoots, you will probably take a formal photoshoot for every new collection you release. It is essential to maintain a level of consistency that ties each season or collection together and clarifies that it is part of your brand.
- Video is perhaps one of the most critical visual mediums a brand can employ.
- You can use videos to provide insight into brands, show concepts, behind-the-scene clips, style advice, and designer interviews. The list is endless.
- A fashion brands’ marketing strategies naturally includes photos. Photographs can illustrate a brand’s story, drive sales, increase engagement, and introduce customers to its latest collections.
- Flipbooks are perfect for fashion brands to create digital lookbooks that anyone can use wherever they are in the world.
- Please make sure your photos and memes current too! A meme used at the wrong time could tarnish your brand’s image.
- An excellent visual content strategy is diverse, so work with various formats and use each unique feature to sell your brand.
Testimonials from Real Customers
Social proof comes most strongly from customer testimonials. Feedback from real customers influences their purchase decisions. The most powerful testimonials are those displayed, but displaying them is not enough. To get customers to leave reviews, you’ll need to take the initiative.
For maximum impact, get online testimonials from customers with minimal effort, but keep them informative and helpful – no one wants to be bombarded with promotional messages. Whether you ask for them, online testimonials will come your way if you sell products and services. Let the customer know how to get the most out of the product or service if you think they aren’t using it properly. Nobody wants to read long testimonials that only brag about the brand. Your experiences are more interesting to read if you describe how you solved someone’s problem. A great testimonial shows how your product or service has changed someone’s life – one that your target market will want to have access to. Ready to use testimonials correctly? The efforts you put into this will pay off hugely for your brand!Understand what content to create to drive customers to buy your fashion brand. Click To Tweet
Real People in Real Places Wearing Your Clothes
Next is influencer marketing. With this, you seek your ideal customer or loyal customers to showcase your fashion clothing line. When your ideal customer sees real people in real places wearing your clothes or using your beauty products, it will motivate them to buy your clothes too! This type of content is priceless in helping to attract new customers to your fashion business. Therefore, so many people have positioned themselves as social media influencers to help brands promote their products and services to their target market. Be careful to avoid being scammed by so-called social media influencers. Track their performance with tools like your Google Analytics to see if their campaigns help drive targeted traffic to your website. The data from these type of tools will also reveal if these traffic are converting into paying customers.
Understand what content to create to drive customers to buy your fashion brand. Different types of content get different types of feedback. Be sure to try a variety to see what sells. Brands in the fashion industry need to provide customers with pictures, videos and stories (blogs are suitable for this too). Offer all the information about your product in one place and make it easy for people to buy it. Create content that gets the most engagement and shares. Create content that showcases what your clothing looks like on various people; you want to make it easy for potential customers to imagine themselves wearing your clothes or using your beauty products.
Schedule a consultation session to find the best content to produce to get people to buy from your fashion brand. I’ll be glad to help.
- What Pain Points in Influencer Marketing Am I Neglecting?
- Content Marketing Tactics to Increase Your Audience Engagement
- 12 Common Content Marketing Mistakes to Avoid Immediately
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