Engaging an audience with various types of content is integral to content marketing, for which multiple tactics are available.
Below are some strategies for enhancing audience engagement through content marketing.
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These days no marketing tactic is complete without the use of video. Video is one of the means you can use to provide engaging content to your target audience.
In this Google study, 48% of smartphone users are likelier to buy from companies whose mobile sites provide instructional video content.
And 82% of X (Twitter) users watch videos on that network.
Facebook states that ads using the carousel format deliver a cost per click that’s 20%-30% lower than standard link ads.
When you create your video, make sure it has captions to cater to the high percentage of Facebook users who watch the video with the sound off.
If millennials are a large part of your follower base, I suggest you share many videos in your content marketing approach.
Create standalone video content. You can also try repurposing existing content into video as part of your content marketing efforts.
Use Email to Promote Your Content
According to content marketing trends in the U.S., 80% of people check their email daily, and Radicati Group’s 2017 study found that 50% of those emails are spam.
Your email marketing platform provides data on the percentage of people who have read your emails. It also lets you track which offers they have interacted with and their accomplishments in driving traffic to your website.
Developing a mailing list that yields many conversions should be an essential focus in digital marketing.
Cite and Link to Your Sources
To effectively use content marketing, bloggers should link to other sources referenced in their posts. This encourages audience engagement and demonstrates the appropriate research undertaken before publishing.
Link building is an effective SEO strategy for improving a website’s organic search engine rankings. Credibility is increased when citing and linking to sources, and more backlinks may result.
Curate and Share Valuable Content
Content curation is a valuable way to stay informed and provide educational resources for a community. It can help create brand loyalty, credibility, and trust and enhance visibility.
Content curation can be an effective alternative if you cannot produce good evergreen content for your target audience.
Create an Editorial Calendar for Blogging and Scheduling Posts
According to Insideview, B2B companies that blog produce 67% more monthly leads than those that do not.
CMI’s recent report shows that only 39% of B2B marketers have a formalised content marketing strategy.
Business corporations that actively blog generate up to 67% more incoming business than competitors who do not. Source: https://voymedia.com/content-marketing-tactics/
Scheduling additional social messages to share with your followers can increase traffic to your content by 3,150%.
Identifying the perfect time to post content to maximise social engagement efforts with your target market is essential. A compelling call to action button should also be included when publishing fresh content, such as a white paper.
Write Better Headlines Using Emotional Keywords
Headlines should be written to appeal to people’s intellectual, emotional, and spiritual interests. Compelling headlines and email subject lines are complex and essential for increasing audience engagement. For lasting success, headlines must be of high quality; if not, the content will not perform well.
Increase Posting on Social Media
Pepe Jeans, a global fashion brand, increased comments on posts by up to 70%, engagement levels by 48% and achieved a Facebook fan base of 2,000,000+ by implementing higher post frequency and localised content. Source: https://voymedia.com/content-marketing-tactics/
I suggest that small business owners consider increasing their social media presence. Companies can contract Mauco Enterprises to manage their social media efforts if necessary.
It is recommended to use hashtags on social networks that permit it, such as X (Twitter) and Instagram. Statistics show that tweets with 1 or 2 hashtags have 21% more engagement than those with numerous hashtags.
Using the right hashtags is vital to any successful content strategy. Including trends in stories and other pieces of content can help reach and engage your audience. However, it should be done with care. Unrelated posts using a hashtag will result in spam, hurting your inbound marketing efforts.
Use Images, Infographics and Memes
It has been observed that using a smiley face or emoticon can increase interactions and engagement by 25% and 138%, respectively. Social media platform Buffer claims that tweets with included images receive 150% more retweets than those without images. Moreover, photos containing faces may lead to an increase in likes of up to 38%.
According to a content marketing survey, 41% of marketers found infographics to be the most engaging type of content.
Using images in tweets has been proven to boost retweets by 150%. Adding an image to each post also increases the chances of retweets by 35%.
Data from Wishpond indicates that Facebook posts with images receive more engagement (an average of 120% more) than posts without images.
Visual content such as pictures, infographics, and memes can increase engagement with a blog post. Incorporating the correct images into content and social media marketing will amplify user experience.
Post About Company Updates
Approximately one-third of customers will mention a brand when sharing an accomplishment or milestone on social media.
Growing your email list is essential for digital marketing success; the phrase “the money is in the list” is widely used.
Having an extensive list of email newsletter subscribers can help facilitate reaching out to an audience when posting company news.
I regret seeing SMBs unable to generate consistent content regularly without taking advantage of what they already have. Reusing material in different content formats is no longer taboo but a creative way to raise interactions with your audience. Many influencers and institutions reutilise content.
For example, Disney is proficient with recycling content. They make an animation, then a movie, musical, theatre shows, series and action figures related to the film’s characters. They extract maximum value from a single piece of content.
Create or Join Groups on Facebook and LinkedIn
Groups on both Facebook and LinkedIn are good for finding potential customers. They are an excellent place to spread to engage more individuals. But be careful not to post your social media content only. Interact with other members’ material too. Only post high-quality content that helps solve the problems of your intended audience.Implementing these content marketing tactics will help to boost your audience engagement and amplify your content reach. Click To Tweet
Join or Host a X (Twitter) Chat
I enjoy X (Twitter) chats hosted by some brands. Engaging in them offers the chance to network with knowledgeable people in the community and may even attract new followers.
Hold Q&A Sessions
Holding Q&A sessions with your customers can be valuable for increasing customer engagement with your content. Determine the best time to host the session, given your audience’s availability.
Host Contests on Social Media
Hosting contests on your social media platform effectively builds community and a secure online following and creates brand awareness, increasing subscribers, sales and engagement with your content.
Creating a dedicated landing page for contests can increase the click-through rate from social channels to your website.
Conduct Polls & Surveys
Online polls and surveys are quick and easy to launch. They are simple to analyse and present results, resulting in more precise outcomes. Focus on gathering respondents from your online circle to get the most accurate answers. Utilise the proper poll or survey for the required content type.
Offer Incentives for Shares and Conversions
Offering incentives to your audience for shares and conversion is acceptable, particularly during influencer marketing outreach. Appreciating your audience for their time is understandable. However, digital publishers must grow a dedicated online following and not only be interested in the incentive from engagement with the content.
Ask Followers to Engage
It is said that if one politely requests something, one will get it. Asking your followers to engage with your content works best when they know about its quality of it. It is essential to thank them when they do interact with it.
Make it Easy for People to Engage.
Encourage engagement with your content or digital advertising by adding share and follow buttons on your blog. If you have a Pinterest following, allow them to pin your content easily. Make sure the buttons are visible and functional on mobile devices. Put search boxes or other features on your website to make it easy for people to access your content. Take these steps into consideration for the best engagement result.
Know Your Audience and Give Them What They Want
Understanding your audience is essential for successful marketing tactics. Utilise their data to form marketing personas and produce content.
Using data from Google Analytics is crucial for obtaining information about your target audience for online marketing. Creating compelling content that speaks to and acknowledges readers’ needs can help encourage engagement; by putting your current customers in the spotlight, you can provide a better experience for them.
Be Agile and Ready to Evolve
Digital marketing is rapidly changing. Strategies that succeed today may not be effective tomorrow, so it is essential to remain agile and adjust your plans, topics, and tactics as needed. Avoid getting stuck in the past, and be ready to update your approach when necessary.
Staying agile and adapting to changes can help boost audience engagement with your content.
Conduct Competitor Analysis and Work with Data
To effectively engage users on your site, you should analyse what concepts worked and didn’t by utilising data, conducting competitor analysis and learning from those results.
Focus on Quality, not Quantity.
Content that is of high quality can help your audience engage more. People appreciate reading material that answers their questions or addresses issues they face.
When employing promotional strategies, emphasise quality rather than quantity when publicising content through any channel.
Use Wit and Humour Where Appropriate
Wit and humour can be used in content marketing and podcasts to make them more enjoyable. Scheduling fun-filled content should be done with caution by continuously staying current on current events, as this will reduce the risk of insensitivity arising from a tragic incident. Therefore, social media managers keep a close watch on social media to stay aware of local and international events.
Feature your Fans and Customers
Do you have customers and fans who are passionate about your brand? Please include them in your content. Show your respect and appreciation for them, plus it will help to increase engagement with your content.
Live streaming is increasing in popularity. It is cost-effective and more efficient to create than other forms of media. This brings the advantage of distributing timely information to viewers. Social platforms often favour live streaming since it allows for real-time interaction and can be utilised to reach specialised audiences with relevant data.
Promote Attractive Offers
Utilise social ads on Instagram and Facebook to maximise the reach of your content marketing campaign.
Content Marketing KPIs: 3 Steps to Follow to Evaluate Success
Content plays a significant role in digital marketing. It enables businesses to stay connected with their customers, educate them about products and services, build trust and generate quality leads.
Evaluating the appropriate KPIs (key performance indicators) is essential to assess the success of a content marketing campaign. This can help identify if improvements in strategy should be made or if the current trajectory is on track.
1. Establish Your Goals
Clear goals are essential for successful content marketing. It is helpful to assign priorities to them to ensure appropriate content is tailored. Some common objectives may include improving brand awareness, driving website traffic, generating leads, and increasing sales revenue. Setting attainable goals will also help you measure the success of your campaign.
- Increase brand awareness.
- Generating leads can help to increase revenue.
2. Tie Goals with Relevant KPIs
Connecting your goals with relevant KPIs can be beneficial when planning your campaign. For example, to measure brand awareness, there are multiple KPIs available to help track progress.
Tracking the number of website visitors over time can provide valuable insights. Analysing the sources of site traffic can also be beneficial.
Monitor your follower and subscriber count closely. If there is no organic growth, consider modifying your content strategy.
The engagement rate/bounce rates of your content can provide insight into how well your audience responds to your brand. You can assess engagement through the number of shares and comments on posts. Alternatively, if you aim to acquire leads, you may choose to monitor metrics such as cost per lead and click-through rate.
3. Alter Your KPIs
KPIs must be adapted continually because business goals evolve and content trends change. Therefore, marketers should adjust their campaigns, objectives and KPIs to match them.
A content marketing platform can be beneficial when optimising your content marketing strategy. These platforms assist with the creativity, production and evaluation of your campaign.
For an overview of some popular platforms, please refer to the post on this site. Further information about content marketing indicators can be found in the accompanying infographic.
Implementing these content marketing tactics can increase engagement and reach, helping to differentiate your content marketing efforts.
Please set up a meeting if you require assistance with any content marketing tactics in your sales funnel. I am happy to be of service.
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