These days there are loads of self-proclaimed ‘social media gurus’ and ‘influencers’ who are available for a ‘dime a dozen’ as the saying goes.
They have thousands of ‘followers’ on Facebook, Instagram, Twitter, etc. They tweet and post several times daily advertising, everything from toothpaste to the latest smartphone or automobile.
These so-called social influencers lure you into sponsoring them to ‘promote’ your products and services to their followers, promising you a good ROI.
You fall for their smooth talk and pay them. Over the next couple of days or weeks (depending on your agreement), they publish loads of tweets and posts across social media repeating the same posts multiple times on their timelines using various automated tools.
They fool you into thinking that by their blasting post after post about your brand, they are helping to promote it. What happens? Nothing.
Your money is gone, and nothing tangible to show for it apart from a bunch of tweets that received little to no engagement. Neither did you get any leads, inquiries, or sales that you can attribute to the so-called promotion?
So what went wrong, and how can you avoid being scammed by so-called social media influencers? Here’s what you need to know:
- Social media marketing is about being social. Social media marketing is about being social in your online community. You need to make positive contributions to relevant discussions that relate to your industry or brand.
- Social media marketing takes strategy. Gone are the days when you leave your social media marketing to a teenager in your back office to tweet and post whatever catches their fancy. Social media marketing takes a strategy for you to reap any positive results.
- Social media marketing is about adding value. Social media marketing is about adding value to your online community. Through your content, post, and tweets, you add value to your community. Follow the Pareto rule and let your content strategy be 80% about other valuable content and 20% of your content.
- Social media marketing takes time. Social media is not a magic pill. It is possible for you to get results immediately. But the real value of your social media marketing strategy takes time.
- Social media marketing does not play. Social media marketing is not child’s play. It’s a multi-billion dollar industry with loads of human and financial resources invested in it. Social media marketing requires a real professional who knows what they are doing.
Don’t waste your time and money with so-called social media influencers.
Have you had any experience with so-called social media influencers? Share your experience in the comment below.