How to Get More Results from Social Media Marketing

Do you know how to get more results from social media marketing?

There’s no doubt that social media is here to stay. Either you or someone you know uses one social network or the other to keep in touch with friends, loved ones or their favourite brands.

For this reason, many marketing savvy businesses have signed up to one social network or the other where they know they can engage with their target audience.

It’s great for your business to boast of an account on Facebook, X (Twitter), LinkedIn or Pinterest.

Still, sooner than later, you come to realise that it’s one thing to sign up on a social media network and another to get positive results from your social media accounts.

Also, writing quality content is time-consuming enough. Depending on the number of social media networks your target audience uses, posting your content to multiple social media sites can take you what seems “forever”.

Managing multiple social networks is challenging. This article will share tips to save time, and grow and engage an audience.

To get the most out of social media for your business, you need to know when to post, what to post, and how to post to multiple social networks.

When to Post to Multiple Social Networks

Do you post once a day or several times a day? Do you post daily or once in a blue moon? Do you have a schedule on when to publish, or do you post on the spur of the moment? Do you get a better response when you post in the morning than at other times of the day? Do you get more likes or retweets on weekdays than weekends or holidays?

For best results, you need to study your target audience to know when and how often they would be most receptive to engaging with your brand. You can only tell this by analysing your past posts and tweets to identify which ones made more impact.

Once you have studied your target audience and determined when to post, you need to draw up a schedule and keep to that schedule to guarantee that you get more results from social media.

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What to Post to Multiple Social Networks

After you decide the best time to post, the next step is to find what to post that will spur your fans or followers to engage with your posts.

Does your audience engage more with video than photos or text? Do they engage more with ‘How to’ tips, polls, or surveys?

Remember that your business is not the only one struggling to gain people’s attention. Concerning social media, content that spurs engagement is king.

For you to get the most out of social media for your business, you need to know what, when, and how to post. Click To Tweet

Focus on providing great content that will attract your fans and followers, getting them to like, comment, retweet or plus one your content. That engagement of your audience with your posts counts!

Do your research to find what type of content your audience likes, comments, retweets most and generate more of that content to meet their appetite.

For best results, remember and apply the 80:20 rule, i.e. 80% of your content is on things that can benefit your audience and 20% of your content on selling your products and services.

Do not bombard your audience with information about your business only. Social media is not the place for hard selling your business.

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How to Post to Multiple Social Networks

One of the most challenging tasks for social media experts is jumping between different tools and accounts. It often leaves us mentally and emotionally drained. Regardless, managing multiple social networks may be necessary to grow your business online. So how can you consolidate your efforts?

When you have determined when and what to post, the next thing is to decide how best to post! Are you going to log in to your accounts and post, or will you use a third-party app?

Several third-party tools and apps are available today that help users manage their various social media accounts from one dashboard.

They are great time savers as they cut the need to log in to several social networks many times in a day and remember all those users IDs and passwords.

All you need to do is sign into one account to track and manage all your social media accounts from a single dashboard.

You can schedule your post hours, days, weeks or even months ahead for posting at the precise time you want. You can engage in meaningful conversations with your fans and followers.

Then watch their mentions and opinions of your brand on the various social networks. Each tool has its advantage and disadvantages, so you may end up combining two or more of them for the best results.

Social Media Marketing Goals You Can Set for Your Business

The thing I love most is helping clients succeed in online marketing. A crucial part of succeeding in social media marketing is knowing which goals and targets to set. It is hard to see how you perform and where you need to improve without goals.

Here are a few social media marketing goals you can set for your company and what metrics you can use to measure your performance in each of these goals. For best results, I recommend you install Google Analytics on your website to help you track all these metrics below.

Goal 1: Increase Brand Awareness

Metrics to measure:

a. Followers count, i.e. how many people follow your page/profile? This is the number of people your posts can ‘potentially’ reach.

b. Reach of your social media posts, i.e. how many people does your post reach each day/week/month? This is the number of people your posts can ‘really’ reach.

c. Mentions, shares, and retweets, i.e. how many people talk about your brand? This is the number of people sharing your social media posts or learning about your brand through your press release, etc.

Goal 2: Drive Traffic to Your Website

Metrics to measure:

a. Traffic from social media, i.e. how many visitors are coming from Facebook, X (Twitter), etc.?

b. Share of total traffic, i.e. how much of your total traffic does social media account for?

c. The bounce rate of social media traffic, i.e. what is the quality of the traffic from social media to your website?

d. Clicks on your social media posts, i.e. how well is the message of your social media posts appeals to your followers.

Depending on the number of social media networks your target audience uses, posting your content to multiple social media sites can take you what seems forever. Click To Tweet

Goal 3: Generate New Leads

Metrics to measure:

a. Personal information collected, i.e. the number of email addresses, etc., you have collected through social media.

b. Downloads, i.e. how many people visited from social media and downloaded your gated content.

c. Participation, i.e. how many people took part in your social media contests or events and shared their contact details with you.

d. Clicks on your social media posts, i.e. how well is the message of your social media posts appeals to your followers.

e. Conversions of leads, i.e. how many of the total number of leads purchased your product or service?

Goal 4: Grow revenue (by increasing signups and sales)

Metrics to measure:

a. Signups/Revenue, i.e. how many sign-ups or how much income is your social media channels bringing in?

b. Revenue from ads, i.e. how much income is your social media advertising bringing in?

Goal 5: Boost Brand Engagement

Metrics to measure:

a. Likes, shares, and comments per post, i.e. how many people interact with your social media posts.

b. Mentions and replies, i.e. how many people are mentioning your brand and how many have you replied to.

Goal 6: Build a Community Around Your Business

Metrics to measure:

Facebook Engagement, i.e. the total number of posts, likes, and comments in your Facebook Page/Group.

X (Twitter) Engagement, i.e. the total number of participants and tweets per participant in your X (Twitter) Chats.

LinkedIn Engagement, i.e. the total number of posts, likes, and comments in your LinkedIn Page/Group.

Engagement on other social media platforms relevant to your company.

Conclusion

A note of caution: some social networks like Facebook prefer users posting directly from their accounts rather than using third-party apps. So the best thing is not to go overboard with any third-party tools.

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Related Article(s)

• How to Be Successful at Social Media Marketing
• How to Market on Social Media
• Understanding Social Media Marketing
• 5 Social Media Marketing Tips for Small Businesses
• 35 Common Misconceptions about Social Media Marketing
• Reaching Your Target Audience Through Social Media

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