How to Be Successful at Social Media Marketing

Social media marketing is a great way to promote your brand or business. If you want to succeed, you need to master social media marketing.

Millions of businesses use social media platforms to reach their target audience. In fact, according to Statista, with roughly 2.91 billion monthly active users as of the fourth quarter of 2021, Facebook is the most used online social network worldwide. During the fourth quarter of 2021, daily active users on Facebook reached 1.93 billion, a minor decrease from the previous quarter.

You can use social media platforms to build relationships with potential customers, increase sales, and generate leads. There are many ways to get started with social media marketing. Here are some tips to help you become successful.

Want a successful marketing campaign? Success on social media can be a challenge to define. You need to know your audience and what success looks like for your business.

According to this article, customers expect some online presence from almost all the businesses they patronise. Over 75% of consumers report they research a company online before buying.

And according to these stats, over 80% of all customers expect companies to respond to a social media post within 24 hours.

Social media accounts for 27% of all time spent online. It must be part of your marketing. Source: https://www.jeffbullas.com/5-essential-steps-to-success-in-social-media-marketing/

From the above statistics, many people spend considerable time on their favourite social media platforms. So brands need to have a social media presence to remain relevant today.

Your brand must meet existing and potential customers on these various social media channels and have a meaningful engagement with them through social media content and social media campaigns. Make sure that the content of your social media campaign is SEO optimised to reach the right client on their preferred social media channel.

Table of Contents

Is Social Media Marketing Easy?

Social media marketing (SMM) is much more complex than it looks because online marketing requires a lot of skill, experience and knowledge.

According to this article, it’s so crucial that 97% of marketers use social media, and 78% of salespeople outsell their peers by using social media for their business.

But sadly, not all businesses know social media marketing’s benefits, which creates a tremendous opportunity for anyone looking to become a social media marketer or social media consultant. Social media marketers are responsible for helping their bosses or clients see the value of social media marketing. It is this difficulty quotient that separates the wheat from the chaff.

Business owners need to realise that social media advertising is better than traditional media since they can get your brand in front of people faster and easier. So, you must learn how to market your business on social media. With many people using social media to ask questions about products or services, having a social media customer service strategy is extremely important for your business.

Creating your social media marketing strategy doesn’t need to be painful for business owners. Learn what works and doesn’t with your audience, and determine the best times to post to get the most engagement. Suppose you don’t have the skills or resources to create content in-house for your social media marketing campaign, and neither do you wish to outsource it. In that case, you must be creative in getting your followers to develop lots of user-generated content.

Keep abreast of hashtags and other social media activity that you can use to direct your ideal customer from their social media timelines to your brand’s social media profile and then to your website. Sadly, many business owners misuse hashtags, blog posts and other social content, and social media advertising to get their brand in front of an audience. This abuse needs to stop. Companies must invest time and resources to develop a social strategy/social media marketing plan to reach their target audience.

To make a remarking career in the social media marketing industry, you must learn about the top trending career opportunities.

How Much Should I Charge for Social Media Marketing?

With more companies and organisations looking to hire social media freelancers or agencies and more social-media-savvy young professionals recognising that opportunity, the same question keeps lingering in my inbox: How much should you charge for social media consulting?

As with most things marketing, the answer is it depends! Are you a newbie social media freelancer or agency wondering how to price your social media management packages? What are the factors that determine your pricing? What is your social media audience’s conversion rate/engagement rate for any campaigns you are handling now? What types of content are you proficient in creating, and which social media management tool are you experienced using?

What you charge might vary depending on many factors, and there is no perfect pricing for everyone. Social media management rates can range from $200 to USD 5,000+/month. Do your market research to determine how much you should charge for your social media services, considering what your target audience can afford.

Find out what other social media agencies are charging their current customer. Does a real person handle their daily social efforts, such as creating a posting schedule or content strategy? Or do they use a tool to schedule a post? Knowing how much to charge as a social media manager means factoring in your experience, workload, and the type of company you’ll be working for.

Everyone wants a good deal with social media marketing pricing, yourself included. So do your research. Read up on how to legitimise your value and price your services.

Or are you a business owner wondering how much you should expect to pay for social media marketing? Are you looking to hire a social media manager or outsource to a social media marketing agency in Nigeria? Do you wonder how much you should pay for social media marketing? Here’s all the info you need to know below.

What you spend on social media depends on several factors, such as the number of social networks you use, the paid ads you create, and whether you outsource your social media marketing.

Social media marketing pricing includes campaign development and full-time management for your social media networks.

Social media management services include developing and managing your company’s SMM and advertising strategy on social networks.

If you request custom social media pricing from agencies, confirm their services include the features and platforms you need and want.

At Mauco Enterprises, our social media management cost includes everything you need, like strategic planning, creative design, and running and managing your social media account around the clock.

Since social media marketing is not a one-size-fits-all affair, we also consider selecting social media sites for each client, e.g. Facebook, X (Twitter), LinkedIn, Instagram, etc. These are some factors considered in social media management pricing.

Thus, companies like to hire us because they know we are an experienced social media marketing company in Nigeria. Clients trust Mauco to help them make the best social media marketing efforts and management.

So, hire us as your social media manager to help your company plan, select the best social networks, and effectively manage your social media marketing.

What Are the Social Media Strategies?

A social media strategy summarises all your goals and desires on social media. It guides your activities and notifies you if you’re meeting your social media goal. The more specific your SMM plan is, the more effective it will be. Is your social media strategy squared away for 2022? Here are the steps to develop a foolproof social media marketing strategy to attract the ideal social media follower and meet your business goal.

First, get to know your fans, followers and target customers as actual people with genuine desires. Learn how to target and engage them on social media. Don’t think of SMM strategy in a silo but as part of your overall digital marketing strategy.

Start developing your SMM plan by writing at least three goals for social media. This will form the foundation of your social media strategy. Your strategic plan is a hugely important document for your company. Please don’t assume you’ll get it right on your first attempt.

Learn to use the native social media analytics tools in your favourite social network. Your analytics provide a ton of vital information about your fans and followers, such as where they live and how they interact with your brand on social media.

Besides the analytics within each social network, you can learn to use UTM parameters to track visitors as they move through your website. See exactly which posts drive the most traffic to your website.

If you’re serious about SMM, learn to use social media management tools to set up listening streams to track relevant keywords and accounts in real time.

Not all businesses are aware of social media marketing's benefits, which creates a tremendous opportunity for anyone looking to become social media marketer or social media consultant. Click To Tweet

How Do I Market My Small Business on Social Media?

Social media can only benefit your business if you understand each platform’s nuances and audience to make social media work for your business.

As mentioned before, you need to start with a plan. Write out your strategy, no matter how basic. Decide which platforms are right for you based on your target audience’s preferred social network. This requires that you know your target audience inside out.

Build solid business relationships with your fans and followers on various social networks. The unique benefit of SMM for companies is that it allows you to talk directly to customers and followers.

Share exciting photos and videos with them as often as possible. These will help them have a holistic view of your company and how you go about your daily business of providing your products or services.

When sharing posts on social media, focus on quality over quantity. Use your social media analytics to determine the best times to post and the number of times in a day or week to post that will yield the best ROI.

These days, as far as it involves digital marketing and social media marketing, you need to invest in and use the right tools. They will help you work smarter and not harder.

Do your best to track and respond to all relevant social media conversations as promptly as possible. Schedule your content to free up your time to engage in meaningful conversations with your fans and followers and address their questions and complaints.

With your social media analytics, track and refine your performance to get the best ROI on all your social media marketing efforts. This is part of social listening, and we’ve written about how to use social listening for your business. So get to work and start implementing these social media marketing tips and grow your business.

Is Social Media Marketing a Good Career?

Are you wondering if a career in social media marketing is right for you?

Working in social media sounds like a dream come true for many unemployed youths and persons seeking to pivot in their careers. They imagine spending your days switching from Facebook to Instagram to X (Twitter) without the added anxiety that your boss may look over your shoulder while you’re updating a status.

Social media managers wear many hats, filling critical and strategic roles ranging from marketing specialist to customer care provider and, engaging with audiences, addressing comments.

Do constant research to learn which skills and expertise you need to impact a social media marketing specialist in this industry.

If Snapchat and Instagram are your jam, find a career that makes the most of your social media savvy.

SMM is an excellent career choice for anyone who wants to work on this technical revolution’s groundbreaking.

What skills do you need as a social media manager? It depends because various institutions try to set the global certification standard in digital marketing education.

Will a career in SMM survive long-term? Or will it fold into new departments and disciplines? According to Mark Schaefer, if you look at job boards like Monster, there are still thousands of jobs out there specifying “social media” or its cousin “content marketing” in the job title. And regarding both jobs sought and jobs offered, “social media” remains an important, stand-alone part of the marketing function.

Hire us as your social media manager to help your company plan, select the best social networks, and effectively manage your social media marketing. Click To Tweet

What Is the Best Social Media for Marketing?

Once again, I will say it depends. The sheer number of social media marketing options for small businesses might seem overwhelming-but you don’t need to do it all. That means you can start using social media for business without having a full-scale social media team.

Most times, when your target market aligns with a social platform’s user demographics, social marketing can provide tremendous increases in conversions and sales with a lower cost of acquisition.

Why is social media marketing your best bet for quick ROI? There are several reasons, some of which we have already considered above in this article.

To determine the best social media for marketing, look at various factors, such as your business, industry, target audience’s preferred platform, and competitors.

At the time of writing, the following platforms (in no particular order) are the undisputed champions in social media marketing:

Facebook
Instagram
X (Twitter)
Pinterest
LinkedIn
Snapchat

While Facebook’s user numbers make it the undisputed king of social media, its hottest acquisition (Instagram) looks like the future king of social media marketing.

Unlike most social networks, which excel at B2C advertising, LinkedIn has uniquely suited for B2B brands and social media marketing campaigns.

Suppose you are an entrepreneur or marketing manager. In that case, there is a reasonably significant opportunity cost on your time. You probably can’t afford to devote the required hours to learn and master social media marketing on all these platforms.

Thus, if you have a social media marketing budget and need immediate results, I suggest outsourcing your SMM to an agency run by proven social media marketing experts and professionals is the way to go. Remember that social media marketing and management costs will vary depending on who you hire, as mentioned above.

Closing Thoughts

So I am sure by now, you have learnt how to be successful at social media, and you understand that social media marketing is not easy because of all that goes into doing it right.

You’ve also learnt how much to charge for social media marketing, whether as a freelancer or agency or looking to hire a social media manager or outsource their social media marketing to an agency. Business owners have also learned how to market their businesses on social media and social media strategies.

What are the social media strategies? A social media strategy summarises all your goals and desires on social media. Click To Tweet

Also, for those wondering if social media marketing is a promising career based on all we discussed above, I’m sure you can answer that question for yourself. Besides we also discussed the best social media for marketing.

Do you need help with your social effort? Let us know. We can help you select the right social channel and craft a strategy to schedule posts.

If you have any more questions, tweet me at @ademolaabimbola or @mauconline, and I’ll do my best to answer.

So, I wish you well on your journey into social media marketing. Go forth and conquer!

Do You Have Any Questions?

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