Want a successful marketing campaign? Success on social media can be a challenge to define. You need to know your audience, and what success looks like for your business.
According to this article, customers expect some online presence from almost all the businesses they patronise. Over 75% of consumers report they go online and research a business before choosing whether to buy.
And according to these stats, over 80% of all customers expect companies to respond to a social media post within 24 hours.
According to this article, social media accounts for 27% of all time spent online. It must be part of your marketing.
From the above statistics, we see many people spend a considerable amount of time on their favourite social media platform. So brands need to have a social media presence to remain relevant in today’s world.
Your brand must meet existing and potential customers on these various social media channels and have a meaningful engagement with them through social media content and social media campaigns. Make sure that your content is SEO optimised to reach the right client.
Is Social Media Marketing Easy?
Social media marketing (SMM) is a lot harder than it looks because this aspect of online marketing requires a lot of skill, experience and knowledge.
It’s so important that according to this article, 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
But sadly, not all businesses are aware of social media marketing’s benefits, which creates a tremendous opportunity for anyone looking to become social media marketer or social media consultant. As social media marketers, it saddles you with the arduous task of helping your boss or clients to see the value of social media marketing. It is this difficulty quotient that separates the wheat from the chaff.
Business owners need to realise that social media and social media advertising is better than traditional media since it can get your brand in front of people faster and easier. So, you do well to learn how to market your business on social media. With many people using social media to ask questions about products or services, having a social media customer service strategy is extremely important for your business.
For business owners, creating your social media marketing strategy doesn’t need to be painful. Learn what works, what doesn’t with your audience, and determine the best times to post to your audience to get the most engagement.
Keep abreast of hashtags to direct people from their social media timelines to your brand’s social media profile and then to your website. Sadly, I see many business owners misusing hashtags and social media advertising to get their brand in front of an audience. This abuse needs to stop.
To make a remarking career in the social media marketing industry, you need to learn about the top trending social media marketing career opportunities.
How Much Should I Charge for Social Media Marketing?
As with most things marketing, the answer is it depends! Are you a newbie social media freelancer or agency wondering how to price your social media management packages? What are the factors that determine your pricing?
With more companies and organisations looking to hire social media freelancers or social media agencies, and more social-media-savvy young professionals recognising that opportunity, the same question keeps landing in my inbox again and again: How much should you charge for social media consulting?
What you charge might vary depending on many factors, and there is no perfect pricing for everyone. Social media management rates can range from $200 to $5,000+ USD/month. Do your market research to determine how much you should charge for your social media services, considering what your target audience can afford.Your brand must meet existing and potential customers on these various social media channels and have a meaningful engagement with them through social media content and social media campaigns. Click To Tweet
Find out what other social media agencies are charging. Knowing how much to charge as a social media manager means factoring in your experience, workload, and the type of company you’ll be working for.
Everyone wants a good deal with social media marketing pricing, yourself included. So do your research. Read up on how to legitimise your value and price your services.
Or are you a business owner wondering how much you should expect to pay for social media marketing? Are you looking to hire a social media manager or outsource to a social media marketing agency in Nigeria? Do you wonder how much you should pay for social media marketing? Here’s all the info you need to know below.
What you spend on social media depends on several factors, such as the number of social networks you use, the paid ads you create, and whether you choose to outsource your social media marketing.
Social media marketing pricing includes campaign development and full-time management for all your social media networks.
Social media management services include developing and managing your company’s SMM and advertising strategy on social networks.
If you request custom, social media pricing from agencies, confirm that their services include the features and platforms you need and want.
At Mauco Enterprises, our social media management cost includes everything you need, like strategic planning, creative design, running and managing your social media account around the clock.
Since social media marketing is not a one-size-fits-all affair, we also consider selecting social media sites for each client, e.g. Facebook, Twitter, LinkedIn, Instagram, etc. These are some factors considered in social media management pricing.
Thus, companies like to hire us because they know we are an experienced social media marketing company in Nigeria. Clients trust Mauco to help them make the best social media marketing efforts and management.
So, hire us as your social media manager to help your company plan, select the best social networks, and effectively manage your social media marketing.
What Are the Social Media Strategies?
A social media strategy summarises all your goals and desires on social media. It guides your activities and notifies you if you’re progressing or not. The more specific your SMM plan is, the more effective it will be. Is your social media strategy squared away for 2021? Here are the steps to develop a foolproof social media marketing strategy.
First, get to know your fans, followers, and customers as actual people with genuine desires. Learn how to target and engage them on social media.
Start developing your SMM plan by writing at least three goals for social media. This will form the foundation of your social media strategy. Your strategic plan is a hugely important document for your company. Don’t assume you’ll get it right on your first attempt.
Learn to use the native social media analytics tools in your favourite social network. Your analytics provide a ton of vital information about who your fans and followers are. For example, where they live, and how they interact with your brand on social media.
Besides the analytics within each social network, you can learn how to use UTM parameters to track visitors as they move through your website. See exactly which posts drive the most traffic to your website.
If you’re serious about SMM, learn to use social media management tools to set up listening streams to track relevant keywords and accounts in real-time.Not all businesses are aware of social media marketing's benefits, which creates a tremendous opportunity for anyone looking to become social media marketer or social media consultant. Click To Tweet
How Do I Market My Small Business on Social Media?
Social media can only benefit your business if you understand each platform’s nuances and audience to make social media work for your business.
As mentioned before, you need to start with a plan. Write out your strategy, no matter how basic. Decide which platforms are right for you based on the platforms that your target audience hangs out on the most. This requires that you know your target audience inside-out, so to speak.
Build solid business relationships with your fans and followers on various social networks. The unique benefit of SMM for companies is that it allows you to talk directly to customers and followers.
Share interesting photos and videos with them as often as possible. These will help them have a holistic view of your company and how you go about your daily business of providing your products or services.
When sharing posts on social media, focus on quality over quantity. Use your social media analytics to determine the best times to post and the number of times in a day or week to posts that will yield the best ROI.
These days, as far as it involves digital marketing and social media marketing, you need to invest in and use the right tools. They will help you work smarter and not harder.
Do your best to track and respond to all relevant social media conversations as promptly as possible. Be sure to schedule your content in such a way that it frees up your time to engage in meaningful conversations with your fans and followers and address their questions and complaints.
With your social media analytics, track and refine your performance to get the best ROI on all your social media marketing efforts. This is part of social listening, and we’ve written about how to use social listening for your business. So get to work and start putting these social media marketing tips into practice and grow your business.
Is Social Media Marketing a Good Career?
Are you wondering if a career in social media marketing right for you?
For many unemployed youths and persons seeking to pivot in their career, working in social media sounds like a dream come true. They imagine spending your days switching from Facebook to Instagram to Twitter, without the added anxiety that your boss may look over your shoulder while you’re updating a status.
Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments.
Do constant research to learn which skills and expertise you need to impact as a social media marketing specialist in this industry.
If Snapchat and Instagram are your jam, find a career that makes the most of your social media savvy.
SMM is an excellent career choice for anyone who wants to work on this technical revolution’s groundbreaking.
What skills do you need as a social media manager? It depends because various institutions try to set the global certification standard in digital marketing education.
Will a career in SMM survive long-term? Or will it fold into new departments and disciplines? According to Mark Schaefer, if you look at job boards like Monster, there are still thousands of jobs out there specifying “social media” or its cousin “content marketing” in the job title. And in terms of both jobs sought and jobs offered, “social media” remains an important, stand-alone part of the marketing function.Hire us as your social media manager to help your company plan, select the best social networks, and effectively manage your social media marketing. Click To Tweet
What Is the Best Social Media for Marketing?
Once again, I will say it depends. The sheer number of social media marketing options for small business might seem overwhelming-but you don’t need to do it all. That means you can start using social media for business without having a full-scale social media team.
Most times, when your target market aligns with a social platform’s user demographics, social marketing can provide tremendous increases in conversions and sales with a lower cost of acquisition.
Why is social media marketing your best bet for quick ROI? There are several reasons, some of which we have already considered above in this article.
To determine the best social media for marketing, look at various factors such as your business, your industry, your target audience’s preferred platform, and your competitors.
At the time of writing, the following platforms (in no particular order) are the undisputed champions in social media marketing:
While Facebook’s user numbers make it the undisputed king of social media, the company’s hottest acquisition (Instagram) is looking like the future king of social media marketing.
Unlike most social networks, which excel at B2C advertising, LinkedIn has uniquely suited for B2B brands and social media marketing campaigns.
If you are an entrepreneur or marketing manager, there is a fairly significant opportunity cost on your time, and you probably can’t afford to devote the required hours to learn and master social media marketing on all these platforms.
Thus, if you have a social media marketing budget and need immediate results, I will suggest that outsourcing your SMM to an agency run by proven social media marketing experts and professional is the way to go. Remember that social media marketing and management cost will vary depending on who you hire, as mentioned above.
So I am sure by now, you have learnt how to be successful at social media, and you understand that social media marketing is not easy because of all that goes into doing it right.
You’ve also learnt how much to charge for social media marketing, whether as a freelancer, agency or you are looking to hire a social media manager or outsource their social media marketing to an agency. Business owners have also learned how to market your business on social media and social media strategies.What are the social media strategies? A social media strategy summarises all your goals and desires on social media. Click To Tweet
Also, for those wondering if social media marketing is a good career based on all what we discussed above, I’m sure you are confident to answer that question for yourself. Besides, we also discussed the best social media for marketing.
If you have any more questions, hit me up on Twitter @ademolaabimbola or @mauconline and I’ll do my best to answer.
So, I wish you well on your journey into social media marketing. Go forth and conquer!
- 7 Signs That You Should Invest in Social Media Marketing
- The Best Social Media Management Tools for Business
- Understanding Social Media Marketing
- 35 Common Misconceptions about Social Media Marketing
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