Social media is an accessible web-based technology that helps many small businesses interact with customers more personally. It helps to build better customer relationships at a reasonable cost. So what is social media marketing?
What is Social Media Marketing?
Social media marketing (SMM) uses social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and Snapchat to connect with your target audience to build your brand, increase sales, and drive website traffic.
It involves publishing great content on your social media profiles or pages, listening to and engaging your followers, analysing your performance results, and running social media advertisements on a social network.
According to these stats, 97% of marketers use social media, and 78% of salespeople outsell their peers by using social media for their business.
And according to these stats, 73.3% of people purchase items or services because of social media.
Below are five social media marketing tips to boost your social media marketing efforts. These tips can be applied to your favourite social media platform.
Do you want results in your social media marketing? Check out these tips below and use them in your social media strategy and tactics.
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Social Media Marketing Tips
1. Your Strategy
Whether you’re just starting or have a well-established brand with a fine-tuned social media strategy, there is always room for improvement, and you can use social media to grow your following and generate leads and sales.
Building a brand through valuable content and social media might feel daunting because of the growing number of platforms available.
But it’s easier than ever to use social media to connect with people and grow your brand organically.
It would be best to have a plan in place that defines what role you want social media to play in your overall marketing strategy.
Besides having a personal account on your favourite social networks, you must also consider getting a separate business account on these sites as part of your social media marketing strategy.
What are your goals? Decide whether you want to use social media for:
- Increasing brand awareness
- Drive website traffic and sales
- Generate engagement around your brand
- Create a community
- Generate more leads
- Serve as a customer support channel.
Having SMART goals is imperative to your social media marketing strategy. You can’t measure or develop your system over time if you don’t have firm goals for your activities on a social media channel. Your social media goals should have a deadline and align with your overall marketing plan and marketing efforts.
What social media platforms do you want to focus on? In this digital world, connecting and engaging with your target audience on social channels is crucial in today’s marketing if you want to make a profit. But to do so successfully, you need to have a social strategy or social media marketing plan and know everything there is to know about your target customers, such as their demographics and psychographics.
For instance, do you know which social media platforms your customers like to use and hang out on and what type of video content they want?
Several social media platforms are available on the Internet, such as (in no particular order): Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Tumblr, TikTok, Anchor, Messenger, WhatsApp, WeChat and lots more.
Knowing which social network and types of content your target audience and influencer use the most is key in determining which platform you will create your profiles and pages to focus your social media marketing efforts.
Be sure to read the terms and conditions of these social media websites to ensure that you are not violating the same by creating many accounts for personal and business use. Ensure that their terms and conditions align with your overall business goals.
What hashtags are you using? Regardless of what some may say, hashtags are still relevant to social media marketing and content strategy. Not only are they helpful in finding the correct type of content (relevant content), but they are also strategic for building communities of loyal followers and brand advocates.
The world’s leading brands are experts at using this technique to build an online community. Some notable examples (in no particular order) include:
- #ShareACoke by Coca-Cola
- #IceBucketChallenge by ALS Association
- #LikeAGirl by Always
- #WantAnR8 by Audi
- #NationalFriedChickenDay by KFC
- #RunFree by Nike
2. Provide Value
Providing value with your social media content (whether original content or user-generated content) means you are informing, educating or entertaining your audience on a social media network.
According to this article, practical-value content is any type that the audience can quickly implement without spending too much effort.
For example, posting tips online and answering questions could provide great value if you are a hairdresser.
So it would help if you constantly challenged yourself and your team to ensure every piece of content either informs, educates or entertains a social media user and will help you create more robust content marketing for your audiences.
Make your social media presence a multimedia experience for your audience by sharing various text posts, infographics, GIFs, videos, images and interactive content.
These days, for your content to reach your intended audience, you need to consider each platform’s algorithms’ preferences when creating social content – schedule posts at the best times for them to receive meaningful engagement and conversion rates.
Social media, social media sites and social media advertising have not just disrupted how consumers shop; it has changed how consumers view the world wide web.
These days, conversing with your existing and potential customers through social media channels is a great way to establish your social community as a popular online destination.
Remember that people connect with people. So you must be personable in your brand message and provide value through your content. To do this, you need to be authentic.Do you know which social media platforms your customers like to use and hang out on? Click To Tweet
Authenticity helps to build trust. Therefore, many brands rely on video content to share their message on social media. Through video, they can reveal the actual humans behind the brand.
By providing valuable content, you position yourself as an expert in your area of specialisation.
Rather than focusing every social media post on promotional purposes, think about how you can add more value.
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3. Avoid Spam
As the use of social media continues to grow, so will the number of professional spammers looking for a way into your social feeds.
Spamming is the easiest way to turn people off your business. Rather than trying to reach a million people in a day, you need to start by focusing on 5 or 10 people interested in your products or services. Think quality, not quantity!
Regardless of which platform you use, there is a likelihood that some accounts on that platform are fake, i.e. robots that automatically comment, like, and follow other accounts for a follow-back.
Unfortunately, many businesses have been duped and lured into buying followers from sketchy sites. So when you come across accounts that have gained a massive following in a relatively short time, they are most likely bots or used bots.
Many platforms are implementing strict policies to crack down on such bots. So if your follower count is suddenly dwindling, that could be the cause. Or God forbid you to find your account suspended; this could also be the cause.
There’s not much you can do about it. But if you identify such accounts, most platforms have features through which you can report content or accounts that you think are suspicious or factually incorrect.
If you want to maintain your reputation as a trustworthy brand on social media, here are some specific practices you must avoid at all costs.
Bulk messaging: Avoid using bulk messaging to cause a specific topic to trend artificially. And do not use bulk messaging to spread malware or malicious links that can harm, mislead or damage your follower’s device.
Fraudulent reviews: Don’t encourage the use of fake accounts to post fake reviews.
Sharing undesired or excessive content: Too much of something can be unhealthy. Don’t bombard your followers with tweets and posts about your brands around the clock.
Click baiting and like jacking: Click baiting is the act of posting sensationalist headlines to encourage the user to click through to the content to generate online advertising revenue. Like jacking is the act of tricking users into posting a status update for a particular site without the user’s prior knowledge or intent. When the unsuspecting person clicks the link to visit the page, this action can trigger a script to share the link in the background.
If your brand regularly publishes posts that receive zero or, worse, negative engagement, your page could look like a spam account if you don’t take action. In this case, you may need to consider occasionally boosting some of your posts since most social platforms have become pay-to-play platforms.
4. Prompt Response
Before social media, customers had to seek customer service through email, phones, or even visit customer service centres.Make your social media presence a multimedia experience for your audience by sharing various text posts, infographics, GIFs, videos, images and interactive content. Click To Tweet
According to this article, social media is becoming a platform for customers to lodge their concerns, reviews, and complaints. If you quickly respond and address problems, it shows potential customers that you value their opinions.
This means you need to adjust your strategy and turn to social media. For example, have you considered creating a separate social media account dedicated to providing customer support and customer service?
Beyond providing excellent customer service via social media, increasing your social media response time comes with customer loyalty. Prompt responses on social media will help keep your customers from going to your competitors.
Respond promptly to questions or complaints about your brand, products, and services. Be authentic, sincere, and human.
Keep the conversation public. Drop the corporate tone and converse with the customer on a personal level.
5. Maintain Brand Consistency
A good way for your brand to stay consistent with social media is by using your brand’s specific voice. Once you determine your brand voice, you can use that voice across platforms, creating a personality that your audience will recognise and identify with.
You need to know what your brand stands for and reflect that in every post on social media. Keeping your mission, vision, and values in mind when selecting your voice and the content of your posts can help create the balance and consistency needed to market well on social media.
Please show what you know by sharing what your audience will find relevant to their lives. Be consistent when sharing that content once you balance the amount you post for different content.
Ensure your website address, emails, blog post and social media accounts are all branded. Maintaining brand consistency will make you look more professional and help your customers identify you from your competitors.Have you considered creating a separate account on social media dedicated to providing support and customer service to customers? Click To Tweet
These are a few social media marketing tips that can help your business stand out from the crowd.
Social media marketing is sometimes time-consuming and tedious for many small business owners. That is why I recommend that you outsource it.
Do you have other tips that we have not mentioned above? Tweet us @mauconline to let us know.
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