I often take it for granted when I tell people, “I am a digital marketer“, that they know what I mean.
So when my niece asked me a few days ago, what do digital marketers do, it shocked me! I know I’m not alone.
Other digital marketers that I’ve come across have met the same question too.
What Digital Marketers Do
As a digital marketer, I find myself learning and adapting, as there is no set rule or method to follow. I have to be on top of my game when it comes to website design, SEO, and PPC advertising.
There is no room for complacency here as my clients are relying on me to produce answers to their questions. As well as helping them derive tangible results from digital marketing.
It is my duty as a digital marketer to familiarise myself with new platforms or applications. To see how my clients can further use it in reaching their target audience. Click To TweetThrough this website, my newsletter, blog, social networks, etc., the opportunities for reaching my target group are endless.
Why I Love Digital Marketing
Why I love digital marketing is because the digital marketing environment is a fast-moving, fast-changing environment. Platforms and applications are launching every day.
It is my duty as a digital marketer to familiarise myself with new platforms or applications. To see how my clients can further use it in reaching their target audience.
Another reason I love digital marketing is that it is always evolving. Each time Google or Facebook introduces a new algorithm update, I have to learn how it impacts on the ability of my marketing message to reach my audience.
So there’s never a dull moment. The bar keeps getting raised higher, and only the best survive!
For me, one of the most significant advantages of digital marketing is that it is low-cost. However, these days, the competition in the digital marketing and marketing tech space is so much that the cost involved in digital marketing is rising drastically. However, it offers tremendous benefits if done right.
With tools like social media and email (which cost less than traditional printed materials), you can reach a vast audience across the globe.
However, despite it being low-cost, it adds value to your business, no matter whether you’re a one-person show or a global brand.
Another advantage of digital marketing for me is that it offers better brand control. I can target people I want to engage with by location, industry, and so on.
With traditional advertising and promotion, the ability to control my brand is limited.
Related to my brand control are my brand engagement and exposure. Through social media platforms like Facebook, Twitter, LinkedIn, and so on, I get the opportunity to engage with existing and potential customers.
Engaging with customers is vital to growing your business. Digital marketing has the potential of bringing extensive exposure to my personal and business brand.
The share buttons on my blog and other social media platforms help my blog visitors to make my content travel far on the web!
If combined with a well-executed search engine optimisation campaign, digital marketing has vast potentials.
Another advantage of digital marketing lies in its ability to be inbound, permission-based and non-intrusive.
Unlike traditional marketing, where I push my marketing message to the public. Whether people are interested in my services or not.
With digital marketing, my audience indicates their interest in my services and permit me to market to them by subscribing to my newsletter, liking and following me on various social networks. Thus, my audience does not view my marketing message as intrusive.
Why Do You Like Digital Marketing?
So over to you. Since you’re reading this post, I assume it is okay for me to ask you: why do you like digital marketing?
Let me know in the comment section below. I’m curious to see if you and I share the same opinions on why we like digital marketing.
Alternatively, do you have questions about how to improve your digital marketing? Drop them in the comment section below. Alternatively, would you prefer a one-on-one marketing consultation?
