When I tell people I am a digital marketer, I often take it for granted that they know what I mean.
So a few days ago, when my niece asked me what do digital marketers do, it shocked me!
I know I’m not alone. Other digital marketers and marketing consultants that I’ve come across have met the same question too.
What Digital Marketers Do
As a digital marketer, I learn and adapt, as there is no set rule or method to follow. I have to be on top of my game in website design, SEO, and PPC advertising.
For instance, social media enables companies to be in direct contact with their target audience. It allows companies to establish, maintain and monitor relationships with both existing and prospective customers.
Digital Marketing Institute notes that 93% of online activity starts with a search engine, and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of Americans make an online purchase at least once a month.
There is no room for complacency here, as my clients are relying on me to produce answers to their questions. And helping them derive tangible results from their digital efforts.
It is my duty as a digital marketer to familiarise myself with new platforms or applications. To see how my clients can further use it in reaching their target audience. Click To TweetThrough this website, my newsletter, blog, social networks, etc., the opportunities for reaching my target group are endless.
Why I Love Digital Marketing
Why I love digital marketing is because the digital marketing environment is a fast-moving, fast-changing environment. Platforms and applications are launching every day.
It is my duty as a digital marketer to familiarise myself with new platforms or applications. To see how my clients can further use it in reaching their target audience. To see what digital partnerships I can form that will benefit my agency and clients.
Another reason I love digital marketing is that it is always evolving. Each time Google or Facebook introduces a new algorithm update, I have to learn how it impacts on my digital marketing plan and the ability of my marketing message to reach my audience.
So there’s never a dull moment. The bar for digital advertising keeps getting raised higher, and only the best survive!
For me, one of the most significant advantages of digital marketing is its low cost. However, these days, the competition in the online advertising and marketing tech space is so much that the cost involved in digital marketing is rising drastically. However, it offers tremendous benefits in our digital economy if done right.
With tools like social media, social media advertising, video advertising and email (which cost less than traditional printed materials), you can reach a vast audience across the globe.
However, despite its low cost, it adds value to your business, no matter whether you’re a one-person show or a global brand.
Another advantage of digital marketing for me is that it offers better brand awareness and brand control. With content marketing and a good content marketing strategy, I can target people I want to engage with by location, industry, and so on.
With traditional advertising and promotion, I limit the ability to control my brand.
Related to my brand control are my brand engagement and exposure. Through social media platforms like Facebook, Twitter, LinkedIn, and so on, I engage with existing and potential customers.
Engaging with customers is vital to growing your digital presence and business. Digital marketing has the potential to bring extended exposure to my personal and business brand.
The share buttons on my blog and other social media platforms help my blog visitors to make my content travel far on the web!
If combined with a well-executed search engine optimisation campaign, digital marketing has vast potentials in the digital world of today.
Another advantage of digital marketing lies in its ability to be inbound, permission-based and non-intrusive.
Unlike traditional marketing, where I push my marketing message to the public whether or not people are interested in my services.
With digital marketing, my audience shows their interest in my services and permit me to market to them by subscribing to my newsletter, liking and following me on various social networks. Thus, my audience does not view my marketing message as intrusive.
You should love digital marketing too since, according to this article, about 40% of the world population lives on the Internet! So why would you look anywhere else for your customers?
However, another key finding according to this article is that while 38% of consultants spend 81-100% of their marketing efforts on digital, 13% still say that 80% of their marketing still happens offline.
Why Do You Like Digital Marketing?
So over to you. Since you’re reading this post, I assume it is okay for me to ask you: Why do you like digital marketing?
Let me know in the comment section below. I’m curious to see if you and I share the same opinions on why we like digital marketing.
Alternatively, do you have questions about how to improve your digital marketing? Drop them in the comment section below. Alternatively, would you prefer a one-on-one marketing consultation?
