Here are seven questions that I often receive from existing or potential clients about social media marketing. I hope you find it of some value.
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How to measure the success of my social media efforts?
If you’re starting on social media, you might want to focus on the number of fans, followers, the reach of your post and so on. These are ‘vanity’ metrics.
While they are interesting to note, they don’t tell the real story.
Instead, focus your attention on the amount of traffic your social channel is driving to your website and whether this traffic is converting into leads and customers.
These are better metrics to use in measuring the success or otherwise of your social media efforts.
Where should I direct my social media traffic?
Rather than just posting memes, cat pictures, and other funny content, it’s best you have a website or blog and to drive traffic from your social media channels to your website or blog.
Then you will be in a better position to convert the traffic into leads and customers.
How should I grow my followers on social media?
Social media is not about growing the number of followers. Social media is about building a community and engaging with that community.
Like I always say, it’s better to have 100 fans that engage with your posts on social media than to have 10,000 fans that don’t interact with your content.
So resist the temptation to buy followers from shady persons who claim they can supply your followers at a low cost.
These so-called followers in some cases are fake accounts. In some cases, they are followers that will have no interest at all in your brand.
You will just be throwing money down the drain.
Instead, focus your attention on building a thriving community on all your social media channels.
Learn to provide them with valuable content that they can engage with and share with their friends.
Learn to give to your online communities without expecting anything in return.
When your community members see your sincere interest in their progress, then they will be more likely to patronise your product or service.
What type of content to post on my social media channels?
This question is an exciting one that people always ask. The answer, in short, depends on the social network which you are using.
It also depends on the type of content the followers you have like to engage.
So I have highlighted the kind of content that from my own experience works best with my followers or my client’s followers.
You will need to do your research on your individual social media channels to determine the type of content that resonates with your followers.
Here are my findings based on each social network and in no particular order.
- Twitter: Text/image quotes, memes, blog posts, interesting articles, videos, company updates, industry updates and breaking news.
- Facebook Pages: Live videos, videos, photos, quotes, interesting articles and blog posts.
- LinkedIn: Job postings, industry news or quotes, blog posts, newsletters, and announcements.
- Google+: Photos, videos, blog posts, ebooks, whitepapers, event information, quotes.
- Instagram: Behind-the-scenes photos and videos, quotes
- Pinterest: Infographics, quotes, tips, videos and curated content on topics such as design, cuisine, fashion etc.
As mentioned above, you need to conduct your research to discover the type of content that resonates with your fans.
How often should I post and when is the best time to post on social media?
As with the previous answer, the simple answer is it varies. And you need to do your research to determine the times that your fans and followers engage with your posts.
For some social networks, you need to post more often, and for some, you need to post less. And the same thing goes with what is the best time to post on social media.
I’ve sampled several tools that claim to schedule your posts at the ‘best time’. But the best time to post for brand A is not the best time for brand B based on several reasons such as geographical differences etc.
Should I have an account on all social networks?
The simple answer is NO. You need to be on social networks where your customers are.
If your brand is a B2B brand, then you need to be on a business-oriented platform like LinkedIn, Xing, MosaicHUB, etc.
If your brand is a B2C brand, then you need to be on platforms like Facebook, Instagram, etc.
It is important to note that platforms like Facebook which has several million active users are a must for your brand since you will likely have some of your customers that use it.
Does social media marketing cost?
In the past, many brands focused on growing a large number of followers on various social networks because they saw it a free channel to use in reaching their customers.
But these days social networks like Facebook, Twitter etc. are trying to monetise their platforms through paid adverts.
So there are no more free rides for brands. In other, for you to ensure that your content reaches your fans and followers, you will have to pay.
So you need to have a mindset that social media marketing is now a pay-to-play affair.
Conclusion
Social media marketing is dynamic. Some platforms that existed some years ago are not inexistent today.
So you need to be on the lookout for which social media network your existing and potential clients are using and try to be on that network.
Do you have any questions about social media marketing that I have not answered in this post? Please book a free consultation session to get answers.
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