Yes, you read right! This is an article about cheap ways to get high-quality traffic to your website. I know what you might think. You can’t have cheap ways to get high-quality traffic, it doesn’t work like that, right? Well, let me ask you: are you just saying this because it seems impossible? Or is it because you’ve never tried?
If you were to ask even an advanced SEO expert how they get high-quality traffic to a website, chances are they would tell you they had done keyword research and then implemented that keyword research to build authority and get high-quality, targeted traffic.
In this article, I’ll tell you about cheap ways to get high-quality traffic and the different free methods of implementing these methods. But before we proceed, let us identify what is low-quality traffic. Doing so will help us differentiate it from high-quality traffic.
How Is Traffic Quality Measured?
There are several tools available that make it possible for you to measure the quality of your website traffic. In terms of web analytics, Google Analytics is the most popular tool. Other notable tools (in no particular order) include Crazy Egg, StatCounter, Adobe Analytics, Hotjar, Kissmetrics, Chartbeat.
What Is Low-quality Traffic?
Consult your website analytics to answer this question. As an example, go through the data of your Google Analytics (or any other analytics tool) for the past 12 weeks. Looking at this data, try to find sincere answers to the following questions:
- Is your website bounce rate higher than your industry average?
- Is your average website session duration less than 2-3 minutes?
- Is the percentage of your returning visitors less than 30%?
If you answered yes to the above questions, then it’s likely that your website’s traffic quality is poor and your website is not acquiring the traffic that it deserves. So you need to take steps to reduce your bounce rate and other things mentioned above.
Now that we know what low-quality traffic looks like, let’s turn our attention to identifying high-quality traffic.How is traffic quality measured? There are several tools available that make it possible for you to measure the quality of your website traffic. Click To Tweet
What Is High-Quality Traffic?
According to this article, high-quality traffic is traffic that resonates with the buyer persona of the customer you’re trying to reach. You know these visitors fit your buyer persona because they:
- are interested in your content.
- are more likely to convert.
- are or will look for your product.
The high-quality website traffic that is laser targeted from Facebook or other traffic sources will generate a better ROI than traffic that is not. Getting this type of traffic is a shared goal among many businesses. It’s not about how many visitors your website gets, it’s about the traffic quality.
How Do I Get High-Quality Traffic?
Word of Mouth:
One of the finest ways to increase traffic to your website is to use word-of-mouth marketing (WOMM), especially from people who are already enjoying your products or services.
So always encourage your existing customers to spread the word about your website to their family, friends and colleagues. This is one of the cheapest ways employed by charities, religious organisations, educational institutions and companies to get high-quality traffic to their website. WOMM is one of the best marketing channels to use in sending hundreds of new visitors and potential customers to your website every month.
According to this article, in today’s hyper-connected world, a single recommendation can have a far greater impact–leading to word-of-mouth marketing (WOMM) or word-of-mouth advertising strategies to capitalise on the opportunity. Many best practices and marketing tactics encourage natural word-of-mouth, but campaigns on social media can have the explicit aim of promoting an online business’ social exposure.
The article notes further that a positive word-of-mouth advertising and marketing strategy keeps customers coming back. Whether it’s a viral product like the Star Wars shower heads, getting thousands of shares on Facebook or a new SaaS service getting thousands of upvotes on Product Hunt; the concept of word of mouth is the same, but the channel is different.
So collect and prominently display honest reviews of your services and products in as many places as possible–marketplaces, websites, in-store, social media posts and anywhere else you can think of. Customers are more likely to buy from organisations with excellent word-of-mouth. How do you create significant word-of-mouth?
First, delight your customers with an excellent product or service. Be sure that you are offering a good quality product or service. Always remember that no amount of marketing can successfully promote an inferior product or service.
Second, to avoid being scammed by so-called social media influencers, work with genuine influencers in your niche to help drive high-quality traffic to your website.
If your marketing and PR teams work harmoniously together, you can generate high-quality traffic to your site and create excellent word-of-mouth. And word-of-mouth works even better when you use it to drive traffic to your quality piece of content (online or office) that ultimately promotes your product or service on your website.
It is no longer easy to drive traffic to your website, but one of the best sources of traffic is social media channels to promote your content.
If you’re just entering into the world of social media marketing for business, it’s easy to assume the only options you have are the giants like Facebook, Twitter, Instagram, and LinkedIn. This is not true because there are other unique social networks available that you can use to drive traffic to your website, such as Pinterest, Reddit, Tumblr, Snapchat, etc.
Fill out your profile on your chosen social network as detailed as possible. Find, follow, and interact with your existing and potential customers on social media. If you have a blog, promote your share and promote your blog content to your followers. Make the content on your blog easy to share by installing relevant share buttons, especially for Facebook, Twitter and LinkedIn.What is high-quality traffic? According to this article, high-quality traffic is traffic that resonates with the buyer persona of the customer you're trying to reach. Click To Tweet
Post when your audience is active regardless of the time zone. On platforms like Facebook, focus on sharing visual content like photos and videos, especially live videos.
Regularly engage with your audience so that you get to know their challenges and how to promote your brand as a solution to their challenge.
Optimise your calls-to-action on social media with your various types of content, and don’t be shy about testing paid social advertising. Remember, in business, you need to spend money to make money.
Social media is not meant to be a broadcast channel, so don’t use it like that-interact instead with your fans. So be mindful of your SMM strategy and posting schedule.
A social media platform like Facebook or Instagram might produce web traffic, but it might not be high quality for your website. So you need to ensure you select the right platform to use and engage with your audience.
Social media can massively affect your business and its ability to generate traffic and sales. So you need to give it the attention it deserves.
As mentioned in this article, blogging refers to writing, photography, and other media that’s self-published online. And as mentioned here, business blogging is as essential to marketing a business as the yellow pages. A business blog is a marketing channel that helps businesses increase visibility online, brand awareness, blog subscribers, and support business growth.
Blogging for your company or brand is an effective way to boost online visibility, especially on a search engine like Google, and build relationships with your target audience. By consistently publishing quality content on your business blog, you can provide more value for leads and customers and drive the most high-quality traffic to your website.
Build an Email List:
Are you still struggling to grow your email list? There are several benefits of email marketing. By making strategic efforts to drive traffic to your opt-in forms, you are also driving traffic to your email marketing-optimised website.
Creating an email marketing-optimised website simply means you design your site intending to attract and convert website visitors to email subscribers. So your end goal is to encourage your website viewers to sign up for your email list.
By using a sign-up form in the footer or launching a pop-up on your home page, there are several ways to collect email addresses. Although there’s no magic formula, testing can help you discover the preferred content and format for your target audience.The high-quality website traffic that is laser targeted from Facebook or other traffic sources will generate a better ROI than traffic that is not. Click To Tweet
Your email list is essential to the success of your online marketing campaign. Learn to avoid all the misconceptions about email marketing. Rather, focus on learning how to collect email address for your email marketing. Learn creative ways on how to make your email marketing more effective.
So you need to be creative enough in building and making the most out of your email list.
Grow your YouTube Channel:
Are you comfortable being in front of a camera? Then you should get a YouTube channel if you don’t have one already. This is not just because YouTube is the second largest search engine next to Google. But because video is now very popular in digital marketing as one of the best traffic sources you need to use it to your advantage. The purpose is to use YouTube to drive high-quality traffic of your to your website with a view of converting each visitor into a potential customer.
So how do you drive people from YouTube to your website? To use YouTube to drive traffic to your website, you need to make sure we optimise your YouTube content for driving traffic to your website. By this, I mean you need to choose your video thumbnail carefully. Also, spend quality time thinking over your title and video description. This is critical in getting people to view your videos. You do well to research other tips on optimising your content to attract viewers and other traffic sources to your website.
In your videos, be sure to give your viewers a tangible reason for them to click from your channel to your website. Don’t forget to ask your viewers to subscribe to your channel and hit the notification bell so that you can notify them whenever you upload a new video.
Be strategic in using cards for viewers to find your website link and also create videos as teasers for your long-form content. Don’t forget to engage with your viewers in the comment section of your videos. If video marketing is critical in your overall marketing strategy, then besides YouTube, you need to consider using other video ad networks for small publishers. These may probably give you a better conversion rate.
Create a Lead Magnet or Content Upgrade:
A lead magnet is a way to get your website visitors’ information in exchange for something valuable. The usefulness of your lead magnet doesn’t end when visitors click the subscribe button. Rather, it’s just getting started. Your lead magnet will set the tone for your relationship with the lead, so even if you attract the perfect leads, it won’t mean much if engaging with your lead magnet leaves an unpleasant taste in their mouth.
I always tell my clients that clicks don’t pay bills, conversion does. So focus all your attention on converting your website visitors into customers. And with improving the conversion rate on your website, a lead magnet can boost the conversions on your lead generation forms.
A content upgrade is a complimentary ‘add-on’ to your on-site. It’s a piece of content that you offer as a bonus to your readers in exchange for their email addresses. We usually bake content upgrades into the content of a blog post and offer highly specific pieces of bonus content matched with a particular article on your blog.
How to Get into the Search Engines:
A lot of us know that search engine optimisation can be a brilliant way to generate visitors from Google and other search engines to your website. Search engine optimisation is a fine way to achieve consistent, long-term results. So how can you use it to attract a targeted audience to your website? You do so by adopting any of the following.
- Perform technical audit
- Technical improvements
- Use keyword research
- Align your content to match the search intent
- Use internal links
- Use long-tail keywords
- Optimise for rich snippets
- Answer Questions People Also Ask
Though SEO is not a checklist that you complete and it’s over and done. Instead, SEO is something that you do consistently and long-term. Think of search engine optimisation as a marathon and not a sprint.Word-of-mouth works even better when you use it to drive traffic to your quality piece of content that ultimately promotes your product or service on your website. Click To Tweet
Look Outside of Search Engines:
Though SEO is great for attracting visitors from Google to your website, there are other ways of attracting a targeted audience to website and blog post without having to rely only on SEO. Some of these include:
- Interview someone in your niche.
- Write about others.
- Add your website link to your email signature.
- Do a contest or a giveaway.
- Be a regular contributor on forums.
- Ask your readers to share your content.
- Create an Infographic.
- Offer your help for Free (be cautious and strategic with this).
- Get interviewed by the local or international press.
- Write a review or a testimonial.
Are there any other ways of attracting visitors from Google to your site without using SEO you can think of to include in the above list? Tweet me @ademolaabimbola to let me know.
Every business is unique, so you need to test each of the methods mentioned above to discover which one’s yield the best conversion rate on your website traffic sources. It makes no sense to drive traffic if it doesn’t increase your conversion rate.
There are many ways to get traffic at no or low cost, so there’re no excuses for not building your website traffic. Don’t forget about the potential of paid traffic from sites like Google and Facebook.
Whatever way you choose, the most important thing is to be consistent in your efforts. Again, let me emphasize that growing your business online is not a sprint but a marathon. Be prepared to go the distance in order to attract high-quality traffic to your website.You do well to research other tips on optimising your content to attract viewers and other traffic sources to your website. Click To Tweet
Got any other tips on cheap ways to get high-quality traffic to your website that I’ve missed out? Tweet me @ademolaabimbola or @mauconline to let me know. Who knows, I may add your tip to this article and give you a shout out 🙂
But traffic is a vanity metric because all the traffic in the world, whether from Facebook or elsewhere, will not do your website any good if the traffic does not convert to leads and sales. As I always tell my clients, clicks don’t pay bills, conversion does. So focus on high-quality traffic which has a better chance of converting into leads and sales.
Do you need instant answers to your digital marketing or social media marketing questions? Schedule a consultation. I’ll be glad to help you grow your business online.
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