SMS marketing has become a powerful tool for businesses to reach their target audience. The statistics reveal that mobile messaging apps are now the leading source of customer interaction. This means marketers should develop effective strategies to engage customers through text messages.
Text messaging is a great way to communicate with consumers. According to some estimates, 18.7 billion texts are sent daily, not including app-to-app messaging. In addition, the number of subscribers to mobile messaging apps is increasing.
Many people seem to have smartphones these days, and these devices are getting smarter and faster every day. Using their mobile phone, the average person sends and receives over 90 text messages daily and still wants to be reached by phone. But how best can you use SMS marketing messages to your advantage?
SMS marketing statistics are a great way to discover how SMS can impact a business. This article will determine if Short Message Service (SMS) marketing works and how to use the popular messaging service. Learn where to find SMS marketing statistics and how they can help to boost your business. I have collected some top facts and statistics. I’ve compiled some mind-blowing SMS marketing stats and facts to show you how effective this channel can be.
Table of Contents
What is SMS Marketing?
SMS Marketing (aka text message marketing) is a method by which businesses and organisations send promotional or transactional messages for marketing using text messages (SMS) to an existing and potential customer’s phone. These messages are highly targeted, permission-based, opt-in text messages mostly meant to communicate time-sensitive special offers, promotions, coupons, updates, and alerts to people who have consented to receive these messages from your business. They limit these messages to a max of 160 characters.
Why Is SMS Marketing Important?
It allows you to reach many people simultaneously with a great conversion rate. Text messaging is an instant marketing tool for getting your marketing message to reach your audience at the right moment. People keep their mobile phones on hand, thus making communicating your message to them efficient. Many consumers agree it is a good way for businesses to get their attention. By communicating with customers how they want you to, your business is more likely to see engagement and get a response.
How Much Does Text Marketing Cost?
It is cost-effective and easy to set up. Each company has its pricing options. However, the most typical pricing model is a monthly fee that includes a certain number of texts and keywords. It is one of the best ways to communicate with customers. SMS costs are based on the number of messages you send, the country of coverage, and the messages’ quality.
Text Messaging is an instant marketing tool for getting your marketing message to reach your audience at the right moment. Share on XIs SMS marketing effective?
It is one of the best ways to connect with your audience, and it’s never been more popular. There are over 7 billion mobile phones globally, and close to 7 billion people own cell phones. Recent studies show that more than a billion people own smartphones.
SMS is an excellent customer service tool. For instance, instead of making a phone call, you can send your customers a push notification as an appointment reminder. Some people even prefer receiving texts from businesses.
Is SMS Marketing Dead?
Considered a “dead channel” by some marketers, SMS is still a popular form of marketing. It plays a vital role in modern communication, enabling consumers to initiate contact with companies and remind them of products they want to buy or services they wish to use.
Is SMS Marketing Legal?
Some countries regulate it under the law to protect consumers from receiving unsolicited text messages. Companies organisations that do not observe consumers’ statutory rights could face hefty fines per unsolicited text.
The practice of mass SMS marketing itself is perfectly legal, but there are some restrictions on how you must go about conducting your text messaging. Text marketing laws exist to protect consumers.
Customers may know what they subscribe to and that businesses use their data with the utmost protection. You’ll be ready if you keep up with these guidelines.
Is SMS marketing legal? Some countries regulate it under the law to protect consumers from receiving a barrage of unsolicited text messages. Share on XHow Many SMS Are Sent Each Day in the World?
According to the Worldwide Texting Statistics, 18.7 billion texts are sent daily, not including app-to-app messaging! And we send over 560 billion texts every month worldwide!
What Is the Best Time to Send SMS Campaign?
With SMS marketing, timing is everything! According to this article, the peak time for a business to send an SMS campaign is between 12:00 and 15:00 on weekdays and weekends, with almost one-third of mobile opted-in users favouring this time. This time slot is closely followed by 09:00-12:00 during weekdays.
How Do I Start SMS Marketing?
SMS marketing campaigns remain king even with other apps like Facebook Messenger, WhatsApp, and Viber. Some customers say it’s their preferred channel for receiving messages from businesses compared with other forms like direct mail. Before diving into your campaign, reviewing your existing business goals is wise. Then, set specific goals for your SMS campaign that align with the company’s goals. One of the essential practices is ensuring that the recipients have opted to receive your texts. So remember this when building your subscriber list.
As with any other marketing channel, measuring your SMS results to see if there are ROIs and how you can improve them is essential. Since nearly every device can receive texts, businesses must include SMS campaigns in their mobile marketing strategy. They do so by setting the right goals, building a subscriber list, crafting messages and measuring the results to see ways to optimise the campaign.
15 Mind-blowing SMS Marketing Stats & Facts Every Marketer Should Know
- The click-through rate for SMS ads is 19%. According to stats on text message marketing from previous years, only 4.2% of all emails result in clicks, which is a relatively low rate for direct marketing. (source)
- Stats indicate that this type of marketing has a 45% response rate, while email marketing is 6%. Not only are your customers more likely to open marketing offers and communications received via texts, but they’re also more likely to connect with your business. (source)
- Mobile marketers are 79% more likely to use other mobile-specific marketing tactics than an SMS marketing strategy. (source)
- From 2015 to 2017, the use of SMS marketing services by B2B marketers increased by 197%. Using text marketing is clearly on the rise. (source)
- More than half of consumers are taking action after reading a promotional SMS. That clearly shows that it is working. (source: TechJury)
- SMS marketing campaigns perform seven times better than email marketing campaigns. (source: TechJury)
- SMS marketing has a broader reach than email marketing. (source: TechJury)
- The country with the highest percentage of mobile users is Russia, where 89% of the population sends and receives text messages. (source)
- 88% of people surveyed said SMS was the number one thing they use their phones for! Data on texting and driving shows that many people will use their phones to text no matter their actions – even if they’re behind the wheel. (source)
- 92% of U.S. adults carry text-enabled phones, 98% of smartphone users use text regularly, but only 14% of companies text with consumers. (source)
- The response rate of SMS text message marketing is 45% vs. email response rates of 6%. Engagement rates are also much higher when compared with email marketing. (source)
- Despite statistics proving that SMS marketing is effective, 65% of brands still don’t have a formal strategy for bulk SMS messaging to take advantage of our time on our phones. (source)
- SMS databases grow the most during the holiday shopping season by an average of 41%. SMS marketing click-through rates for e-commerce brands can be as high as 36%. While SMS marketing may not be crowded, it will get competitive. (source: https://www.g2.com/articles/sms-marketing-statistics)
- 73% of marketers say email marketing is their best digital channel for ROI. SMS marketing click-through rates can range from 10% to 15% higher than email marketing campaigns. (source: https://www.g2.com/articles/sms-marketing-statistics)
- Consumers are 4.5 more likely to reply to an SMS marketing message than a marketing email. (source: https://www.g2.com/articles/sms-marketing-statistics)
Based on the above statistics and sources, we can understand the power of SMS marketing and make the following summations regarding the most crucial SMS marketing stats and facts:
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From 2015 to 2017, the use of SMS marketing services by B2B marketers has increased by 197%. The use of text marketing is clearly on the rise. Share on XKey Takeaways
SMS marketing is becoming an essential part of a well-rounded digital marketing strategy, especially for building customer loyalty. With millions of active users on popular messaging apps, leveraging SMS marketing platforms allows businesses to send impactful marketing text messages that engage their customer base. By using a reliable message marketing service, brands can deliver promotional messages, such as discount codes and exclusive offers, straight to consumers’ mobile phones, making it a convenient form of communication in our daily lives.
SMS marketing tools enable companies to create a targeted SMS marketing list, ensuring they reach the right audience through effective audience segmentation. With features like bulk messaging and personalized messages, businesses can enhance the customer journey with timely communication, like cart reminders and promo codes. These interactions not only help improve customer engagement but also foster strong customer relationships. In contrast to traditional email campaigns or social media platforms, SMS services provide a unique opportunity for marketing automation and drip campaigns that can yield impressive message statistics.
Just remember to provide an unsubscribe link for consumer privacy! Overall, incorporating SMS into your marketing plan can lead to informed decisions, better customer feedback, and a remarkable customer experience that keeps consumers coming back for more.
Conclusion
In conclusion, SMS marketing is still a powerful tool for businesses looking to improve their marketing effort and connect with their customers.
Your consumers are mobile, so your business needs to be mobile, too! Based on what we’ve read above, an SMS message is the best way to reach your audience because they can always receive it regardless of their mobile device and network.
Do you need help crafting your SMS marketing messages? Or do you need help creating a mobile strategy to reach your target consumers? Contact us today. We will be glad to help.
Frequently Asked Questions (FAQs)
Q: What Are the Statistics of SMS Marketing?
- High Open Rates: SMS messages have an average open rate of 98%, making them one of the most effective ways to reach customers.
- Response Rates: The typical response rate for SMS marketing is around 45%, significantly higher than email marketing.
- Consumer Preference: 91% of consumers prefer to receive promotional messages via SMS.
- Business Adoption: As of 2024, 80% of businesses use SMS marketing software to communicate with their customers, and nearly 70% are increasing their SMS marketing budgets.
- Quick Engagement: 81% of consumers check their text notifications within five minutes of receiving a message.
- Revenue Impact: Businesses report that 11-20% of their revenue can be attributed to SMS marketing.
These statistics show that SMS marketing is widely adopted and highly effective in engaging customers and driving business results.
Source:
37 Fascinating SMS Marketing Statistics and Trends for 2023.
Essential SMS Marketing Stats for 2024 – SimpleTexting.
48 SMS Marketing Statistics You Must See: 2024 Market Share Analysis.
Q: What Are the Statistics of Texting?
Texting remains a prevalent and effective form of communication. Here are some key statistics that highlight its widespread use and impact:
- Global Reach: Over 5 billion people worldwide send and receive text messages.
- High Open Rates: 98% of all text messages are opened, making it one of the most reliable ways to ensure your message is seen.
- Quick Engagement: 95% of text messages are read and responded to within three minutes of being sent.
- Daily Volume: More than 6 billion texts are sent daily.
- Response Time: The average response time for a text message is just 90 seconds.
- Consumer Preference: 90% of customers prefer to receive text messages over phone calls.
- Business Communication: 78% of consumers wish to text a business.
These statistics underscore the effectiveness of texting as a communication tool, for personal and business purposes.
Source:
20 Texting Statistics to Know in 2024 – TrueList.
35 Texting Statistics to Know in 2023 – 99firms.
U.S. Texting Statistics – The Local Project.
Text Message Statistics Statistics: Market Data Report 2024.
Q: What Are the SMS Marketing Stats for This Year?
Here are some key SMS marketing statistics for the year:
- Business Adoption: 80% of businesses use SMS marketing software to communicate with their customers, and nearly 70% are increasing their SMS marketing budgets.
- Open Rates: SMS messages have an average open rate of 98%, making them highly effective for reaching customers.
- Response Rates: The typical response rate for SMS marketing is around 45%.
- Consumer Engagement: 81% of consumers check their text notifications within five minutes of receiving a message.
- Revenue Impact: Businesses report that 11-20% of their revenue can be attributed to SMS marketing.
- Opt-In Rates: In 2024, 79% of consumers opted to receive company text messages, indicating an 11% growth from last year.
- Conversion Rates: 91% of business owners and marketing managers see higher conversion rates with integrated marketing campaigns that include SMS.
These statistics highlight the continued growth and effectiveness of SMS marketing.
Source:
Essential SMS Marketing Stats for 2024 – SimpleTexting.
37 Fascinating SMS Marketing Statistics and Trends for 2023.
48 SMS Marketing Statistics You Must See: 2024 Market Share Analysis.
Q: What Is the CTR for SMS Marketing?
The click-through rate (CTR) for SMS marketing can vary depending on the industry and the campaign. However, here are some general benchmarks for 2024:
- Average CTR: The average CTR for SMS marketing is around 19%.
- High-Performing Campaigns: Some high-performing campaigns can achieve CTRs as high as 36%.
- Industry Variations: Different industries may experience different CTRs. For example, consumer services, finance, and healthcare often see CTRs between 21-35%.
These figures highlight the potential effectiveness of SMS marketing in driving engagement. Are you planning to use SMS marketing for a specific industry or campaign?
Source:
What is the average open rate for SMS marketing? – LabsMobile.
What is a good CTR rate for SMS and push notifications and how? – Aampe.
How to find, measure, and improve your SMS click-through rates.
SMS marketing KPIs: How to measure your SMS marketing campaigns.
What is a good click-through rate for SMS marketing?
Q: What Are Some Key Statistics That Highlight the Effectiveness of SMS Marketing?
Here are some key statistics that highlight the effectiveness of SMS marketing in 2024:
- High Open Rates: SMS messages achieve a 98% open rate, ensuring visibility to your audience.
- Strong Response Rates: The typical response rate for SMS marketing is around 45%, significantly higher than other marketing channels.
- Consumer Preference: 91% of consumers prefer to receive promotional messages via SMS.
- Quick Engagement: 81% of consumers check their text notifications within five minutes of receiving a message.
- Revenue Impact: Businesses report that 11-20% of their revenue can be attributed to SMS marketing.
- High CTR: The average click-through rate (CTR) for SMS marketing is around 19%, with some campaigns achieving as high as 36%.
- Business Adoption: 80% of businesses use SMS marketing software to communicate with their customers, and nearly 70% are increasing their SMS marketing budgets.
These statistics demonstrate the powerful impact of SMS marketing in reaching and engaging customers effectively. Are you considering using SMS marketing for your business? If so, what kind of campaigns are you thinking about?
Source:
37 Fascinating SMS Marketing Statistics and Trends for 2023.
Essential SMS Marketing Stats for 2024 – SimpleTexting.
48 SMS Marketing Statistics You Must See: 2024 Market Share Analysis.
Q: How Many People Respond to Marketing Messages?
The response rate for marketing messages can vary depending on the channel and the quality of the campaign. Here are some key statistics for different types of marketing messages:
- SMS Marketing: SMS marketing boasts a 45% average response rate due to its immediacy and personal nature.
- Email Marketing: Email marketing typically sees a 6-7% response rate. While lower than SMS, email is still a valuable channel for reaching a broad audience.
- Social Media Marketing: Response rates on social media can vary widely, but engagement rates (likes, comments, shares) can range from 1-5% depending on the platform and content.
These statistics highlight the effectiveness of SMS marketing, which tends to have higher engagement than other channels. Are you looking to focus on a specific type of marketing for your campaigns?
Source:
46 SMS Marketing Statistics Your Customers Wish You Knew – G2.
41 SMS Marketing Statistics, Trends, and Insights for 2024 – Don’t Do.
48 SMS Marketing Statistics You Must See: 2024 Market Share Analysis.
The Ultimate List of SMS Marketing Statistics [2024].
SMS Marketing Statistics – The Power of Immediate Engagement – Postscript.
Q: Is SMS Marketing Underappreciated?
SMS marketing might not always get the spotlight, but its effectiveness is undeniable. Here are a few reasons why it might be underappreciated:
- High Engagement Rates: SMS marketing excels with a 98% open rate and 45% response rate, outperforming other channels.
- Immediate Reach: Most people read their text messages within minutes of receiving them, making SMS a great tool for time-sensitive promotions.
- Consumer Preference: Many consumers like SMS promotions, but businesses prioritise email and social media.
- Cost-Effective: SMS marketing can be more cost-effective compared to other forms of advertising, especially when considering its high engagement rates.
- Versatility: It can be used for various purposes, from promotions and reminders to customer service and feedback collection.
Despite these advantages, SMS marketing sometimes gets overshadowed by newer digital marketing trends. However, its high engagement and effectiveness make it a valuable tool for any marketing strategy. Are you thinking about incorporating SMS marketing into your campaigns? If so, what kind of messages are you planning to send?
Q: How Popular Is SMS Marketing?
SMS marketing is quite popular and continues to grow in adoption and effectiveness. Here are some key statistics that highlight its popularity in 2024:
- Widespread Business Use: 80% of businesses use SMS marketing software to communicate with customers.
- Increasing Budgets: Nearly 70% of businesses are increasing their SMS marketing budgets.
- High Consumer Engagement: 81% of consumers check their text notifications within five minutes of receiving a message.
- Consumer Preference: 91% of consumers prefer to receive promotional messages via SMS.
- Opt-In Rates: In 2024, 79% of consumers opted to receive text messages from businesses, indicating an 11% growth from last year.
- High Open Rates: SMS messages have an average open rate of 98%.
- High Response Rates: The typical response rate for SMS marketing is around 45%.
These statistics show that SMS marketing is popular and highly effective in engaging customers and driving business results. Are you considering using SMS marketing for your business? If so, what kind of campaigns are you thinking about?
Source:
Essential SMS Marketing Stats for 2024 – SimpleTexting.
30 SMS Marketing Statistics You Need to Know For 2024.
48 SMS Marketing Statistics You Must See: 2024 Market Share Analysis.
37 Fascinating SMS Marketing Statistics and Trends for 2023.
30 Latest SMS Marketing Statistics For 2024 – Blogging Wizard.
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