When you’ve got a reasonably successful business and everything seems to be running pretty smoothly, why on earth do you need a website?
In competing with larger organizations, many new and small firms are taking advantage of the level playing field which the internet offers by placing their business on the world wide web.
Here are a few things you need to consider when placing your business safely.
Keep all your software current and up to date. Learn to use secure passwords for signing into any website and keep your passwords safe.
Avoid clicking on suspicious links. Use sites that have SSL. Take advantage of 2-step verifications where available to protect your accounts.
Set up Policies
Set up policies for your staff. These policies should cover things like staff privacy, online security and safety measures for your team.
Decide who will have permission to maintain your business website, email accounts and social media presence.
Stipulate the kind of software, sites and programs your staff is allowed to access.
Whether you like it or not, social media is here to stay. Your staff are your number one advocate on social media.
Therefore, you need to train your staff on what constitutes appropriate content to post when they are representing your brand on social media.
But ask yourself “Would I be willing to represent myself in court, just to save cost in legal expenses?”You are right to be nervous about the impact of the internet on your business, just as you are right to be excited about the potentials. Click To Tweet
It is often safer and more cost-effective in the long run to hire a professional digital marketer. Calculate the cost of time spent in producing a website – time which can spend on other business.
The “big boys” in web development charge rates for developing useful internet websites, that small businesses cannot afford.
On top of this, the web industry is littered with enthusiastic amateurs that are all too willing to put your business on the internet at ridiculously low charges and more often than not most people fall for it.
A year later, having received little or no response, the company may abandon the website and the internet entirely!
You are right to be nervous about the impact of the internet on your business, just as you are right to be excited about the potentials.
You need to think about your business’ long-term future before inviting individuals/companies to put it online.
There is too much at stake to make the wrong decision and to be led by the hand into the unknown.
So before you start an online business schedule a meeting with me today. I’ll show you the safest and most affordable way to go about it.
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- Google’s Top 5 Tips to Keep Yourself and Your Business Safe Online
- 10 Top Tips for Keeping Your Business Safe Online
- The 3 Best Ways to Keep Your Small Business Safe Online
Last Updated: January 2019