Online Marketing in Nigeria
When you hear terms like online marketing or digital marketing in Nigeria, what do you think?
Do you jump to conclusion and think it refers to some get rich quick scheme?
In reality, online marketing or digital marketing are legitimate jobs in Nigeria. These jobs need as much hard work, dedication and focus as any other brick and mortar business. This is clear in this recent article in ThisDay newspaper.
Mauco Enterprises is a digital marketing services consultancy in Lagos Nigeria. We have been providing digital and social media marketing services to business owners.
We help you set up digital and social media marketing strategies. These strategies help to place your brand in front of potential customers.
Digital Marketing in Nigeria
Mauco Enterprises provides digital marketing, social media marketing, social media management services.
Besides, we also provide content marketing, search engine optimisation, email and SMS marketing.
We have the privilege to serve companies in Lagos and throughout Nigeria and beyond.
We help you create a dynamic online presence. We also help you drive targeted traffic from search engines and social media to your website. Then convert these visitors into paying customers.
Mauco Enterprises is not in the business of seeking undue attention to ourselves. Rather, we strive to help our clients to reach their target audience. Then convert these audience in satisfied and paying customers.
What Is Digital Marketing?
Digital marketing is a broad term. It encompasses various inbound and outbound online marketing tactics.
Does marketing of your product or service involve the use of electronic devices? That’s digital marketing!
As the amount of time Nigerians spend time on their digital devices increases, so will the need for digital marketing.
Business owners are moving away from traditional marketing tactics to digital marketing.
We can divide digital marketing into online and offline digital marketing. At Mauco Enterprises, our focus is on online marketing.
Online digital marketing includes:
- Search engine optimization (SEO)
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Email marketing
- Search engine marketing (SEM)
- Content marketing
Do You Have a Strategic Digital Marketing Plan?
Are you already using SEO, PPC, email marketing and so on, in your business and reaping some benefits?
But, ask yourself: are you strategic in using them? Can you calculate your ROI on any of the above?
If your answer to the above questions is ‘No’; then, you’re leaving money on the table.
Mauco Enterprises can help you derive more benefits from your digital marketing efforts.
Want to learn more? Click the button below to schedule a consultation. You’ve got nothing to lose and everything to gain.
Pay per Click Advertising in Nigeria
According to Wikipedia, Pay-per-click (PPC), is an internet advertising model used to drive traffic to websites. PPC sometimes called cost-per-click (CPC).
It is an advertising model in which the advertiser pays a publisher (a search engine, website owner, or a network of sites) whenever someone clicks your advert.
PPC “display” advertisements, (“banner” ads), placed on web sites with related content. These sites have agreed to show ads not pay-per-click advertising.
Websites that utilise PPC ads will advertise on a search engine or publishers web site when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content.
Pay per click advertising is especially popular with those who engage in affiliate marketing. Affiliate marketing is when you sign up with a company or brand to become their affiliate.
The company or brand will provide you with a unique code which you will place as a link on your website, email or anywhere that you mention the company’s product service or brand.
Anytime that that link with your unique code is clicked the person that clicked it is tracked immediately. Whenever that person buys something, you will get a small commission from the company.
Affiliate marketing is especially lucrative if you have a website with lots of targeted traffic or an email with a large subscriber base.
What Our Clients Say
Thanks for helping us to be recognised as a leading provider of indoor and outdoor games for rent in Nigeria. ~ Folayemi Oyedele, Founder/CEO Fontt Enterprises