I read an article a few days ago about how the government in the UK is planning to help ease loneliness among the elderly.
It’s surprising that with all the digital and social media tools available, these tools do not meet the basic needs of human communication, interaction and companionships.
Granted, some of these seniors may not use Skype, WhatsApp, Facebook or whatever.
So, it got me thinking of how technology has been mostly ineffective in meeting the needs of those feeling lonely in our society. Some say that all these digital technologies may add to the problem.
Think of it. With all our ATMs, self-scan checkouts, automated calls, Google Assistants, Alexa, Siri, Google Map, and so on, there’s little or no need for human interaction these days. We can even buy our flight, train and bus ticket online.Many aspects of our daily lives are becoming digital by default. This trend has subsequently reduced our opportunities for everyday social contact. Click To Tweet
Google map has replaced the need for asking passers-by for directions. Also, now that driverless cars are on the way, you can forget about any chitchat with a human driver! There are little or no social interactions anymore.
Gone are the days when you need to call a friend to ask about the recipe for a particular meal. Now you can search on YouTube and watch how to make it!
Many aspects of our daily lives are becoming digital by default. This trend has subsequently reduced our opportunities for everyday social contact.
Social media is supposed to give us the opportunity to connect with other people when we so desire.
One would think that with a large portion of the world’s population on social media platforms like Facebook, Instagram, Twitter and so on, our social bonds would be stronger than ever.How many times do you check up on your customers even if it’s just to say hello? Click To Tweet
However, what do we have instead? People misuse it for utter rubbish and to stroke their egos.
What Does Loneliness Have to Do with Your Business?
Good question! Well, your business deals with humans! You have humans as staff and customers. Whatever affects your staff or customers will eventually affect your business, too.
What Can Your Business Do about It?
Encourage open communication among your employees. Foster team spirit in your organisation. There should be a good employer-employee relationship.
Employees should feel a sense of belonging. Make them realise that their input is essential to the growth and success of your organisation.
What about your customers? Also, encourage better communication with your customers. How many times do you check up on your customers, even if it’s just to say hello?
A few weeks ago, a client invited me to lunch. It gave me an opportunity to discuss at length with them and discern how I can serve them better. I had a lovely time, and I’m equally looking forward to reciprocating the gesture.
I know a business owner who urges their sales manager to keep in constant contact with their customers, even if it’s just to say hello and chat.
This strategy works wonders and leads to lots of repeat customers for the organisation. Their customers realise that the organisation genuinely cares about them as individuals.
Over to You
Is there a way you can use your digital and social media channels to help combat loneliness in your organisation? Share your thoughts. Let me know what you think.
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