As a business owner, do you know how to use Facebook Messenger and WhatsApp for marketing?
Instant Messaging (IM) is a real-time, text-based, online chat between two or more participants via the Internet. It allows for immediate acknowledgement of receipt of the message and reply.
Today, several instant messaging apps are available, the most noticeable of which are Skype Chat, Google Hangout, WhatsApp, and Android Messages.
One exciting thing about IM apps is that tech giants invest a lot in instant messaging apps and video chat.
Microsoft owns Skype, Google owns Google Hangout and Android Messages, and Facebook has WhatsApp and Messenger. These findings show these tech giants’ importance on instant messaging apps.
Also, many consumers who use messaging apps like WhatsApp and Facebook Messenger want to contact businesses via social media or messaging apps.
The number of users of these instant messaging apps runs into several million. Business owners cannot afford to overlook instant messaging as a marketing channel for their brand.
In this post, I focus on Facebook Messenger and WhatsApp. Why? No particular reason other than these two messaging products or messaging apps seems to be on the mind of many business owners in Nigeria when someone mentions instant messaging.
So how can you use these instant messaging apps for marketing? Let’s take them one by one in more detail.
Table of Contents
How to Use Facebook Messenger for Marketing
With about 2 billion active users worldwide, Facebook Messenger allows users to send text messages, exchange photos, videos, stickers, audio, and files, react to other users’ messages, and interact with bots. It also supports voice and video calling.
From all indications, Facebook’s future as a social platform lies in Instant Messaging! They want to create a better messaging platform. Therefore, business owners and marketers must use it for our benefit.
You can use Facebook Messenger for marketing in the following ways:
1. Auto-Reply Feature
If you have a Facebook business page, set up Facebook Messenger to auto-reply anyone who sends you a message via your business page when you’re not online.
Then, when you get back online, you can reply to your fan’s message at your convenience.
2. Messenger Ads
You can create Facebook ads and direct them to your Facebook Messenger. Creating an avenue for you to converse with consumers on a platform they’re familiar with and comfortable with.
3. Customer Service
With massive active users worldwide, using Facebook for customer service is a straightforward decision for any brand that thinks it is relevant today. In this blog, we have written extensively about how to use Facebook for customer service.
4. Find a new Customer
You must be active on your business page to use Facebook Messenger to find new customers.
Having an active page with your fans engaging and interacting with your post will make them curious about your brand and want more information.
Their curiosity about your brand opens up opportunities for meaningful conversations that could lead to you finding new and loyal customers from within your existing Facebook fan base.
How to Use WhatsApp for Marketing
Famous for being purchased by Facebook for several billions of dollars, WhatsApp is another top-rated instant messaging app. It boasts an active user base of over a billion people worldwide.
WhatsApp is a cross-platform mobile messaging app that uses your internet data plan to send and receive messages, so there is no cost.
According to recent reports, WhatsApp intends to charge businesses for sending marketing and customer service messages.
In addition to simple text messaging, WhatsApp users can create groups and send unlimited images, videos, and audio media messages to each other.
Nowadays, everyone knows how to use WhatsApp. We can share unlimited text messages, photos, videos, and audio messages for free. Users can also create and join infinite WhatsApp groups and keep their group names.
So, how can you use WhatsApp for marketing? Here are the three significant ways.
1. Customer Communication
According to CNET, WhatsApp’s monthly users engage with each other daily are about 70%. Given this considerable daily engagement, every business owner must master WhatsApp marketing strategies. This will help increase their user base, customer engagement, and sales.
With its 70% engagement rate, most of your customers will read your marketing message as soon as they receive it.
However, it’s also crucial for you to realise that your customers expect instant replies to their queries with WhatsApp.
So, ensure you have adequate human and technical resources to handle customer communication via WhatsApp. The last thing you want to do is to make your customers frustrated by answering their questions several hours after they send it.
One challenge I faced when using WhatsApp for our customer service and marketing was sending prompt replies to messages.
It was exciting but became an additional chore I wasn’t ready to handle.
You can also create a group of people interested in your brand. Use the group chat feature on WhatsApp to reach out to the group to keep them abreast of the latest news about your brand.
2. Customer Support
Since WhatsApp is compatible with desktop devices, you can use it with your other desktop applications to create a robust customer support system.
The more avenues you create for your customers to reach you, the better your chances of winning new customers. Your customers will know that they can get fast customer support.
How To Share Facebook Videos to WhatsApp?
Facebook has integrated all the apps it owns together. Therefore, some people want to know how to share a Facebook video on WhatsApp.
Are you one of those looking for a tutorial on how to share a Facebook video on WhatsApp?
Here’s a detailed guide to sharing a Facebook video on WhatsApp on Android.
Follow the guide below to share your Facebook videos with your WhatsApp contacts on an Android mobile device:
Step 1: Open the Facebook app on your Android smartphone to share videos.
Step 2: Browse through the timeline and find the video you want to share with your WhatsApp contacts.
Step 3: Tap on the “More” button at the top right side of the video.
Step 4: Then tap on the “Copy Link” option.
Step 5: Now, open WhatsApp and paste this link into the WhatsApp chatbox.
You can also share your Facebook video with your WhatsApp contacts by downloading it. Follow the steps below:
Step 1: Right-click on the Facebook video.
Step 2: Click on the “save video as” option.
Step 3: Select the location on your computer where you want to save it.
Step 4: Open WhatsApp and send your downloaded video to your contact.
How to Send from Facebook Messenger to WhatsApp
According to this article, Facebook’s CEO announced that Facebook Messenger, WhatsApp, and Instagram users can now send messages to each other.
The merger of three platforms would allow users to text each other without switching apps.
This article notes that Facebook’s Messenger app was the company’s fastest-growing platform in 2015.
According to this article, when sending money or payments between apps, payments on Facebook, Messenger, WhatsApp, and Instagram will fall under Facebook Pay.
But now, there is no way to send video content from Messenger to WhatsApp directly. If you want to send Any Video from Messenger to WhatsApp, you must first download that video. Only then can you share it over WhatsApp.
To save the messenger video, hold on to the video and tap on the ‘save video’ option.
Key Takeaways
When marketing your business on social media platforms like Facebook Messenger and WhatsApp, there are endless possibilities to reach your target audience. With the rise of Messenger Lite and secure messaging services, connecting with customers through voice calls, video calls, and even voice messages has never been easier.
These messaging services have transformed how businesses interact with customers, providing a more personalised and efficient customer experience. By leveraging these social networks, brands can stand out from the outliers and engage with their audience meaningfully. So don’t just stick to traditional methods – explore the power of Facebook Messenger and WhatsApp for marketing to take your business to the next level.
Over to You
Whether your business is in Lagos, Abuja or any other African city or worldwide, using Facebook Messenger and WhatsApp for marketing is essential.
This article discusses how to use Facebook and WhatsApp Instant Messaging Apps for marketing. Are you using any of these methods in your marketing?
Alternatively, is there another way you use Facebook Messenger and WhatsApp in your marketing that I have not mentioned? Let me know in the comment section below.
Frequently Asked Questions (FAQs)
Q: How Can I Use WhatsApp for Marketing?
- Create a business profile to provide important information and establish credibility.
- Use broadcast lists to send promotions to multiple contacts at once.
- Engage with customers by responding to inquiries and providing customer support.
- Share updates, promotions, and exclusive offers through status updates.
Q: How Do I Advertise on Facebook Through WhatsApp?
- Use the Click-to-WhatsApp feature to create ads that direct users to WhatsApp chats with your business.
- Use the WhatsApp Business API to send notifications, updates, and promotions to customers who have opted in.
- Encourage customers to message your business on WhatsApp by including a WhatsApp number in your Facebook ad creatives.
- Create engaging and interactive content on WhatsApp to drive traffic and engagement from your Facebook ads.
Q: How Can I Use Facebook Messenger for Business?
- Messenger can be used as a customer service tool to respond to inquiries quickly.
- Use Messenger ads to reach a larger audience and generate leads.
- Create chatbots to automate responses and provide personalised interactions with customers.
- Offer exclusive deals or promotions through Messenger to drive sales and engagement.
Q: Can I Use WhatsApp Messenger for Business?
Yes, we can use WhatsApp Messenger for business purposes. Businesses can create a profile on WhatsApp to provide customers with the necessary information, such as location, contact details, and opening hours.
WhatsApp also offers a feature called WhatsApp Business that allows businesses to send automated messages, set up greeting messages, and create a business catalogue. Businesses can use WhatsApp for customer support, marketing, and customer communication.
Q: Should You Use WhatsApp for Your Marketing Campaigns?
WhatsApp has large user base makes it a valuable platform for reaching a broad audience. It offers features like group messaging and broadcast lists, making communicating with customers easier.
Using WhatsApp for marketing can help build customer relationships through personalised messages and quick responses. However, it is crucial to consider privacy concerns and respect users’ preferences when using WhatsApp for marketing campaigns.
Q: What Is Facebook Messenger Marketing?
Facebook Messenger Marketing is a form of marketing that uses the Messenger app to communicate with customers. Businesses can use Messenger to send promotional messages and updates and engage with customers in real-time. It allowed for personalised interactions and targeted messaging based on customer behaviour. Messenger Marketing can help businesses build customer relationships, increase brand loyalty, and drive sales.
Q: Does Facebook Have a WhatsApp app?
Yes, Facebook acquired WhatsApp in 2014 for $19 billion. WhatsApp operates as a separate messaging app under the Facebook umbrella. Users can easily communicate between Facebook and WhatsApp. Both apps are popular messaging platforms with millions of active users.
Q: Is WhatsApp marketing a Good Idea for Your Business?
WhatsApp marketing allows for direct and personalised communication with customers. It has a high open and response rate compared to other forms of marketing. WhatsApp marketing is cost-effective and can reach a large audience. It allows businesses to provide real-time customer support and build relationships with clients.
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