What would happen if you woke up one morning to discover that all your website files are missing or corrupted? Or that your Facebook or Twitter accounts hacked or deleted? It is why I say your website is central to your digital marketing.
Your website is central to your digital marketing efforts. Because if you run a forum, blog or CRM system on your site, it contains all your blog posts, all the comments and links you have ever created.
Since much of your valuable content is from your website users, these relevant content won’t exist in any other place than on your website.
Remember that all your social media accounts are not your property. So all the content you are posting to your various social networks exists at the discretion of the social network.
And if you default their terms and policies, your account’s deleted, your content lost and all your hard work was gone!
Avoiding all these problems is why as much as possible, you must make sure that your content’s created first on your website. It is your property, and you have more control over it.
But, some web hosting companies don’t back up your website files. Of the few that do, most of them make these backup files for their protection and don’t make the data available to customers.
Google even penalises your site whenever it goes down for a lengthy period. Click To TweetIf you are serious about digital marketing, you have to ensure that you host your website with a reputable web hosting company. A web hosting company that can come to your rescue in your time of need.
The services of reliable web hosting companies do not come free or cheap. You will have the peace of mind knowing that your website files are safe.
It is vital that you not rely on your web hosting company to keep regular backup copies of your website files.
You should have at least three backup copies and keep them in three different places or forms, such as on CD/DVDs, in various internal/external hard drives, etc.
The advantage of having three backup copies is that if one should get lost or corrupted, you can use the others to restore your website.
So if you have not backup your website files, it is time to do so now. If you are the type of person that likes to get your hands dirty by doing all the techie stuff yourself, then you can do so yourself.
Remember that all your social media accounts are not your property. So all the content you are posting to your various social networks exists at the discretion of the owners of the social network. Click To TweetOr, if you are not the techie type, you can ask a friend or colleague to help you out. Better still, if you are fortunate to host your website with a reputable firm, you can ask them for help in backing up your files.
If your website files should ever get lost or corrupted, the amount of time your website is down will have an impact on your search rankings.
Google even penalises your site whenever it goes down for a lengthy period.
Backing up your website is a necessary step for all website owners who are serious about digital marketing. So don’t leave it till later.
Do it now to avoid any future embarrassment.
Are you looking for a reliable hosting company? Contact us. We would be glad to refer you. Catch you later!
