The potential consequences of losing website files or experiencing social media account hacking or deletion highlight the importance of a website in digital marketing strategy.
A website is crucial in digital marketing as it houses all blog posts, comments, and links created for forums, blogs, or CRM systems.
The valuable content on your website comes primarily from your users and cannot be found elsewhere.
It’s crucial to remember that social media accounts do not belong to you, and any content posted on them is subject to the discretion of the social network.
If you violate their terms and policies, they will terminate your account, and you will lose all your content.
Creating content on your website first can help avoid potential issues and give you greater control over your property.
It is important to note that certain web hosting companies do not provide website file backups, and those that do often keep the data for their protection rather than making it available to customers. Additionally, extended periods of website downtime can result in penalties from Google.
Regarding digital marketing, choosing a reliable web hosting company that can assist when necessary is essential.
Dependable web hosting services are not offered for free or at a low cost. It will provide reassurance that your website files are secure.
We recommend that website owners only partially depend on their web hosting company to maintain regular backups of their website files. We suggest storing at least three backup copies in different locations or formats, including internal or external hard drives.
Having three backup copies provides the benefit of restoring your website if one becomes lost or corrupted.
We recommend you back up your website files if you still need to. Those who prefer to handle technical tasks themselves may proceed.
Remember, all your social media accounts are not your property. All the content you are posting to your various social networks exists at the social network's discretion. Click To TweetIf you need to become more familiar with technical procedures, you can seek assistance from a friend or colleague. Alternatively, if a reliable company hosts your website, they can support creating backups of your files.
The loss or corruption of website files can impact search engine rankings when a site experience extended downtime. Search engines such as Google may penalise a site for prolonged periods of inactivity.
Website owners who are serious about digital marketing must back up their websites. It’s vital to do it now to avoid any future embarrassment. If you need a reliable hosting company, feel free to contact us. We would be happy to give you a referral. Talk to you soon!
Here are 24 tips for marketing and promoting your business website, some of which can be implemented at no cost, while others require a financial investment.
How Do I Promote My Business Website for Free?
Many individuals and businesses associate the terms’ promotion’ and ‘marketing’ with expensive tactics and excessive spending. However, website promotion can be simple and budget-friendly. Consider the following ways to promote your website online.
How Do I Get My Website Noticed?
After creating your company website, the next step is to attract qualified traffic. Without visitors, there can be no sales and no increase in the customer base. How can you make your website stand out and get noticed?
Increasing website traffic is a crucial benefit of having a website, and various methods exist.
Listed below are several methods for promoting your website at no cost.
Capture Email Data
To comply with GDPR, you must have an online sign-up form that captures email data from website visitors. This data can be used for various online marketing purposes or to create custom audiences on Facebook for advertising.
Email Marketing
When running email marketing campaigns, don’t be too promotional. Provide recipients with something of real value. Please keep your email messages consistent, but avoid overwhelming recipients with too many emails, as they may unsubscribe from your email list. Follow all the rules set by your email marketing service provider.
Video Marketing
Creating a YouTube channel is essential. High-quality production is optional for success. A video from your smartphone is sufficient. If there’s something important to convey, use video media.
Post to Facebook
Facebook is an excellent social network to promote your website. However, algorithm updates have made it easier for businesses to get seen after paying. Social media marketing is still worth trying. Post regular updates and be engaging. Avoid spamming and be genuinely interesting. If you want to share a link to your website, consider paying for an ad.
Interact with Industry Experts on Twitter
Twitter can be a valuable social network for engaging with business owners, industry experts, and customers. It offers opportunities to respond to feedback, retweet user-generated content, and participate in industry discussions, which can help promote your website.
Create an Instagram Account
Creating an Instagram account and devoting time to producing unique content that captures the audience’s attention and delivers the desired engagement and results is recommended for boosting the online presence of businesses that benefit from a visual presence on social media platforms.
Build your Network on LinkedIn
For B2B companies, it is best to establish a LinkedIn presence to expand your network. Interact with professionals and provide authentic perspectives while avoiding excessive promotion.
Advertise
Several effective methods for increasing website traffic include search ads (e.g., Google Ads FKA Google Adwords), social media, and display advertising. Tailoring your paid traffic strategy to your specific goals and bidding on keywords and search terms relevant to your target audience is crucial.
Mix It Up
Achieving success in website promotion does not have a precise, guaranteed method. Instead of solely relying on one approach, consider incorporating various techniques to the extent your budget allows. For instance, you can try mixing YouTube with TikTok and other social media channels.
Write Irresistible Headlines
Headlines are powerful tools for website content as they determine whether a blog post is read, so learning to write compelling headlines is essential.
Pay Attention to On-Page SEO
Promoting your website requires SEO strategies. Pay attention to on-page search engine optimisation issues like title tags, meta descriptions, image alt tags, header tags, anchor texts, internal links, article length, etc. In combination, these will attract organic search traffic—research using SEO tools to find the correct search query to target your organic search traffic campaigns.
Target Long-Tail Keywords
Long-tail keywords constitute a significant portion of web searches. Targeting these keywords is vital for content creation and optimising your SEO or paid search strategies to ensure you get all the potential organic traffic.
Start Guest Blogging and Invite Others to Guest Blog on Your Site
Guest posts on a reputable site can boost blog traffic and build your brand. It also earns backlinks to your site. Invite people in your niche to blog on your site. Be cautious with spammy tactics, which can attract penalties for your website/brand.
Sponsor an (In-Person or Virtual) Event
Event sponsorship can be an effective marketing strategy if implemented correctly. Sponsoring events that cater to your target audience and offering incentives such as coupons and free merchandise in exchange for email subscriptions and social media followers is recommended.
Interview Industry Influencers
Interviews can be mutually beneficial as they provide guest exposure while generating valuable content for the interviewer’s blog, ultimately enhancing their social media presence.
Ask your guest about their background, career, and industry-related topics during the interview. Doing so will provide insight into their personality for their fans and offer valuable advice for others.
Pull a PR Stunt
A PR stunt could help you make your first sale quickly. It is similar to viral videos and can make your brand famous locally and internationally. It involves doing something unusual, hilarious, remarkable, or outrageous enough to capture media attention. However, ensure that the attention is positive. Avoid doing anything illegal or stupid that could lead to negative publicity for your business.
Retargeting
Retargeting advertising can help increase conversion rates by using cookies to display Google ads on other sites, inviting visitors back to your site. Retargeting can be a worthwhile investment.
Insert Calls To Action (CTA’s) In Your Team’s Email Signatures
Your email signature is a valuable marketing tool for promoting your products or services to potential customers. To make the most of email calls-to-action (CTAs):
- Offer a lead magnet or free offer that appeals to your target audience and moves them through your sales funnel.
- Ensure all team members have an official email address with the same CTA in their signature.
- Use Google Analytics or a similar tool to track the performance of your CTAs, blog content, and other high-quality content you share online.
Set Up a Google My Business (GMB) Account
Consistency is vital when it comes to business listings online. Ensure your Google My Business/Google Business Profile or Google Maps listing matches your other online directories for your company’s name, address, and phone number. Google pays attention to these details, so taking them seriously is essential.
Audit Your Online NAPs
Are you listing your company on GMB or other business directories? Keep your details consistent across all online listings for Google’s approval. E-E-A-T (experience, expertise, authority, and trust) are now ranking factors, so keep this in mind when promoting your website.
Offer a Free Or Discounted Product/Service
Offering introductory discounts or free trials through your social media posts and other marketing channels can drive leads, sales, and referrals for your business. E-commerce stores have seen great success with this approach. Depending on your business model, you may need to sacrifice profits to gain market share. Free software apps are another option to consider.
Give A Presentation or Webinar
Presentations and webinars are effective in attracting prospects both online and offline. Some attendees may become customers, even if they are few. These customers will likely be of high quality. You may also receive more leads and referrals. Collaborating with a co-host can increase the effectiveness of your efforts.
You can use a press release to distribute important business updates or service announcements. There are several services available to submit your press release.
Over to You!
Is your website crucial to your digital marketing? Have you tried using any of these marketing strategies to promote it? Tweet @ademolaabimbola or @mauconline to share your experience with us. We are interested in hearing from you.
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