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You are here: Home / Business Owners / Which Online Business is Profitable in Nigeria?

Which Online Business is Profitable in Nigeria?

Ademola Abimbola · 6 minutes well-spent · Updated: August 30, 2022

Want to start an online business that makes money? What profitable online business ideas can you start as a Nigerian? Which online business is profitable in Nigeria?

Let us assist you in exploring the lucrative business ideas and opportunities potential business owners can pursue in Nigeria. An online business also poses no greater risk than setting up an offline business.

Thus in this article, I’ll take you through a series of questions and answers which you can use as a starting point.

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Table of Contents

  • What Do You Want to Achieve?
  • How Can You Make Money Online?
  • Who Is the Best Digital Consultant?
  • How Do I Build a Profitable Online Business in Lagos?
  • How Do I Buy a Domain for My Business?
  • What Are the Critical Factors for a Profitable Online Business?
  • What Are the Benefits of Selling Online?
  • As an Entrepreneur, What Can You Do and What Should You Sell to Your Customer?
  • Why Is Online Business Profitable?
  • What’s the Best Way to Get Started?
  • Is Blogging Good for Money?
  • What Niche Should I Start My Blog?
  • What Are the Benefits of Social Media Marketing?
  • Conclusion

What Do You Want to Achieve?

Before you even start your online business idea, you need to clarify why you’re going into the business. Yes, I know you want to make money to pay bills as a business owner. But that’s not a sound reason to want to start your business.

What challenges do you want to solve for your customers? What promise are you making to your customers through your online business idea? Would your online business idea be able to deliver on your promise if 1,000 people found and called you online?

These are a wide range of rhetorical questions you need to ask yourself.

How Can You Make Money Online?

Having your website is an excellent start to creating a long-term passive income online. The cost of developing a functional and secure e-commerce website or online store will depend on the features required. You can create your online store with an e-commerce website builder to sell digital products or physical products in just a few minutes. Click here to learn more. You can grow a successful Nigerian business online with the right approach, software (tools) and marketing plan.

Over the years, several people have asked us this question. An online business is conducted, managed, or delivered primarily over the Internet. An online business is a business that can be registered or not, formal or informal. But I strongly advise registering it and making it as legal as possible if you want your business to succeed. As a student or job seeker, or a side business for someone employed, engaging in a legit online business model in Nigeria is a straightforward way to make money online. Affiliate marketing, freelance graphic designing, blogging, vlogging, and many more are some ways you can make money online. Click here for a list of legitimate business ideas to consider if you are interested in using your online presence to make money online in Nigeria.

Who Is the Best Digital Consultant?

If you’re planning on hiring a digital consultant, ensure the strategy they give you is custom-made for your business to make sales. I will be biased and say you should schedule a consultation to explore various legitimate online business opportunities.

How Do I Build a Profitable Online Business in Lagos?

Time and space will not permit us to provide a comprehensive step-by-step guide on building a profitable online business in Lagos. Since every business is unique, you need to schedule a consultation with us for a customised guide for your own business.

But if you can get your management and marketing strategies right, your business will be successful. Create a marketing campaign to get your marketing message and knowledge out there. Once you get positive reviews online about your brand, it will go a long way in boosting your business.

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How Do I Buy a Domain for My Business?

Buying a domain is simple and a vital step in exploring online business opportunities. Please search for a reputable domain name registrar and follow their registration process. But it’s a good idea to have a list of domain names that you’d like to register just in case someone already registered the one you seek. And I’d suggest you also buy as many extensions as you can afford for your desired domain. Please do not mistake buying it from the same company hosting your website when purchasing your domain name. No matter the juicy deal they offer. It’s best to get your domain and your hosting from separate companies. It is a secret that I had to learn the hard way!

What Are the Critical Factors for a Profitable Online Business?

One of the most critical factors for a profitable business is undoubtedly marketing. Unless your business idea is very niche, you will likely have many competitors and potential customers. The marketing of your business is one way you can distinguish it from the competition in the eyes of your customer. Don’t get discouraged. Creating a brand campaign that works doesn’t require a hefty marketing budget or knowledge in rocket science. Read this article to learn more.

Another critical factor is your email marketing contact list. A famous saying in the online business community says, “the money is in the list.” So pay attention to growing your email list whether you’re an affiliate marketer, you are into graphic design, or you want to set up your affiliate program.

What Are the Benefits of Selling Online?

As an entrepreneur, if you have your online business up and running, you can conduct online transactions 24 hours a day, seven days a week, without restrictions on business hours. Click here to learn more about the advantages and disadvantages of an online business.

As an Entrepreneur, What Can You Do and What Should You Sell to Your Customer?

Handmade products can be an excellent way for you to monetise your creativity if you’ve always loved creating things. Also, the development of digital products offers tremendous business opportunities since they’re cheap to make and sell. If you see yourself as an expert on a particular topic, you may sell your knowledge and expertise as a one-time fee or subscription to your newsletter or business blog. Music, videos, ebooks, and online courses are a few examples. But whatever you are selling, ask yourself: are you selling value or price?

Why Is Online Business Profitable?

Many people rely on the internet daily, which makes online businesses lucrative. The Internet offers you the opportunity to reach a global audience online.

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What’s the Best Way to Get Started?

Getting an online business started is not rocket science. Though the opportunity to make huge sales is present, it doesn’t mean that it is easy. Don’t think that an online business is just a “set it and forget it” affair. You need to have a solid business plan, marketing strategy and the right technical skills. You need to identify the challenges of your target audience position your product or service as a solution.

To stay abreast of the latest market trends, you need to read many books, blogs, online courses, and webinars.

Is Blogging Good for Money?

I can sum up the answer to this question in this quote: “No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan.

No matter the product or service you are selling online, you can use a blog to promote it. Blogs are one of the most lucrative and successful online businesses to help you build a stable income.

Many people are earning a substantial income through blogging. It’s one of the most effective ways of introducing your brand to people all across the globe.

What Niche Should I Start My Blog?

Whatever niche you are passionate about is what you should blog about. Whether it is a fashion blog, a travel blog, a food blog, whatever you like. Provided you have excellent content; you will get people to subscribe to your blog and mailing list.

Blogging is essential to the branding and sales processes, regardless of your product or service. The most important thing is that you discipline yourself in providing fresh content related to your product or service consistently for your audience.

What Are the Benefits of Social Media Marketing?

As a business owner, you can use your social media accounts to advertise your expertise in a specific niche so that interested clients will connect with you. I have written extensively on social media marketing. Click here to learn more.

Conclusion

So, there you have it. I hope I’ve answered some of your burning questions about which online business is profitable in Nigeria. If you still need further help, consider my consultation session. I can usually fit you in within a day or two.

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About Ademola Abimbola

Ademola Abimbola is the founder of Mauco Enterprises. He is a digital marketer with two decades of experience. He provides site audits, phone consultations, digital marketing and social media marketing help. Follow him on LinkedIn and Twitter.

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