The title article for this week’s digest, ‘What the Hell Is an AI Factory?’ caught my attention and other exciting articles.
Let’s get to it.
What’s up in 2021 for Content Marketing?
Here are some interesting predictions from marketing experts, giving their take on content marketing trends for 2021.
Summary
- With social media channels that support live videos, such as Snapchat and TikTok, has grown in popularity, the immediacy and intrigue of live video could become even more popular in 2021.
- Research shows that 27% of the world’s online population is already using voice search on their phone, and this share will grow in 2021.
- We expect people to use voice search, and one-day text searches will even become obsolete.
- Never has the featured snippet at the top of Google search engine result pages (SERPs) been valued as right now, and in 2021 the battle for this prized piece of online real estate could intensify.
What the Hell Is an AI Factory?
Along with other vital components such as data sources, experiments, and software, machine learning algorithms can create AI factories, a set of interconnected components and processes that nurture learning and growth.
Summary
- Quality data from internal and external sources train machine learning algorithms to make predictions on specific tasks.
- These changes allow the company to get new data, improve AI algorithms, and again find alternative ways to increase performance, create new services and product, grow, and move across markets.
- Sometimes, you must complement your information with external sources such as data from social media, stock market, news sources, and more.
- Competing in the age of AI discusses the various aspects and types of networks and how AI algorithms integrated into networks can boost growth, learning, and product improvement.
2021: The Consumer and Brand Relationship Forever Changes
While the digital shift has been happening for years, this acceleration is like nothing we’ve ever seen before.
Summary
- Online search replaced the print catalogue for product discovery, with a few retailers like Ikea and Restoration Hardware keeping their catalogues alive.
- We’re also going to see virtual 1:1 shopping assistants assist customers along the customer journey–providing an in-person associate experience at scale–curating unique product recommendations and creating an individualized experience.
- Retailers must carry the context forward from one channel to the next as discovery, research, purchasing, and post-purchase interactions happen on different channels.
- Consumers today expect convenient, personal customer support on their channel of choice.
Conclusion
What exciting marketing-related articles have you read? Is there any topic in particular that you would like to see in our marketing digest? Let me know. Catch you later.
Related Article(s)
- 7 Lessons from a 96-year-old Content Marketing Tradition
- Google Launches an AI-powered Pinterest Rival
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