When dealing with business owners, they ask loads of questions. I need to provide convincing answers. One of such questions is: what is digital media, and how can it help my business?
What Is Digital Media?
Digital media refers to all forms of electronic communication, including text messaging, email, video, audio, images, and web pages. This type of media is often referred to as “digital” because it is stored electronically rather than physically printed or handwritten.
Digital media are any media encoded in machine-readable formats. It can be created, viewed, distributed, modified and preserved on digital electronic devices.
Digital media has become a powerful tool for businesses. The Internet has changed the way we communicate and interact with each other. Most people today use social media platforms such as Facebook, Twitter, Instagram, etc., to share their thoughts and opinions.
Digital media helps companies reach out to customers through various channels. For example, Facebook allows brands to create custom audiences and target ads to specific groups of people.
According to this article, it is a blend of technology and content. Building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, and analytical and production coordination skills.
Sometimes known as new media, it comprises computer-based, networked technologies that represent and imagine the world.
According to Statista, revenue in the Digital Media market is projected to reach €268,671m in 2022. The market’s largest segment is Video Games, with a projected market volume of €141,802m in 2022. In global comparison, most revenue will be generated in the United States (€77,122m in 2022).
They further note that driven by the expansion of mobile internet access and growing connection speeds, the increasing number of mobile and streaming devices leads to a steady growth in demand for all types of Digital Media. Mainly Asian countries demonstrate how increasing prosperity creates an exploding demand for knowledge, culture, and entertainment. Digital Media of all forms provide the perfect source for satisfying these cravings.
Just as print media requires people to read and write to enjoy it, digital media requires users to browse the internet and develop digital content.
The form of literacy required for people to enjoy digital media is digital literacy. This is why companies need a digital marketing strategy to capture the attention of this type of audience. They will also need to rely heavily on social media marketing. Companies’ marketing efforts have to focus on making the best use of electronic devices and mobile phones.
What Are Some Examples of Digital Media?
The following are examples of some forms of digital media:
Video: Movies, television shows, commercials, music videos and other video content can be stored on a computer or other device and viewed by users. Video content can be distributed over the Internet and watched in streaming fashion or downloaded for later viewing.
Audio: Music, podcasts, voice recordings, and other audio content is available in digital formats that can be stored on a computer or other device for later playback. Audio files are often distributed over the Internet as streaming audio or downloadable files. Audio content is also sold as digital downloads through online stores like iTunes and Amazon.com’s MP3 store.
Text: E-books, PDF documents and other text-based documents are now available only in digital formats. These files can be stored on a computer or other device for later reading. E-books are often distributed as PDFs via e-mail or Websites or sold through online book retailers like Amazon’s Kindle Store.Just as print media requires people to read and write to enjoy it, digital media requires users to browse the internet and develop digital content. Click To Tweet
Images: Photos, illustrations and GIFs.
Online Advertising: paid ads are advertisements (banners, pop-ups, etc.) that appear on a website or app.
Social Media: Social networks allow users to gather and engage in social interactions and build relationships. Examples include Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Snapchat, Reddit, etc. It would help if you took the time to study any social media channel you intend to use for your social media marketing. This will ensure that your social media post gets to make the maximum impact and engagement they deserve,
Online Video: Online video has become more popular than traditional television with younger generations. It’s usually consumed via YouTube or other video-sharing platforms such as Vimeo.
Mobile: Smartphones and tablets allow users to access digital media anytime and anywhere.
Media Hosting Sites: These are websites where users can upload their content. This can be anything from images and videos to podcasts or music tracks. Some examples include YouTube, SoundCloud, Dailymotion and Flickr.
Blogs: A blog (aka weblog) is a series of articles or posts on an individual website that often discuss a specific topic or interest. They are typically written in a more casual tone than articles found in newspapers or magazines. The most popular blogging platforms include WordPress, Blogger, Medium and Tumblr.
So that weather app on your smartphone or the racing video game your kids love playing, and the ultrasound imaging device in hospitals are all examples of digital media products.
It often contrasts with print media (printed books, newspapers and magazines) and other traditional or analogue media (photographic film, audiotapes or videotapes).
According to this article, the influence it has over the way of life of many people is in existence because of the innovation it has introduced into education, entertainment, journalism, publishing, public relations, politics, and business.
How Can Digital Media Help My Business?
According to a recent survey with Pew Internet and American Life Project states that 47% of Americans get news from their mobile device.
A recent State of the News Media report predicted that 1,500 newsroom jobs would be lost, making them 30% smaller than in 2000.
Internet use via mobile devices has made a significant impact in recent years. Today, publishing and blogging are commonplace, which has led to a vast number of websites and information available.
Now that the WHO (World Health Organisation) declared the coronavirus or COVID-19 a pandemic, people are working from home. For some, working from home is a new challenge.
Working from home involves engaging with digital media, often from mobile devices. People will consume more digital news media, likely seeing more innovation. Digital content will spread like wildfire. We may even witness another digital revolution with new digital technology emerging.
Organisations worldwide adopt video content solutions to capture valuable meeting insights, share frequent internal communications, and deliver training programmes.Digital media can work for your business depending on how you use it. Click To Tweet
As regards digital broadcasting, this article notes that Nigeria has a somewhat high internet penetration rate, driven by a rapid expansion of mobile platforms.
Recent figures suggest that over a third of the population have access to the internet, and there are over 50 mobile phones per 100 Nigerians. Access is mainly within a geographical area of about 16% of the country and is within urban areas.
Access to digital broadcasting platforms is contained within pay-TV networks, and free-to-air digital broadcasting is still embryonic.
As a business owner, you must search for new and innovative ways to reach your consumers.
Digital media can work for your business depending on how you use it. It can help you to determine where your website traffic is coming from.
It can also help to reveal the people searching for your product or service. It can give you access to lots of information that you can use to grow your business. You can access this information through SEO, SEM, or social media.
According to experts, digital media will only continue to grow in the years to come. As consumers continue to innovate and augment their lives with mobile technology, social media projects, ebooks, podcasts and more—it’s likely that more businesses will focus on developing the right digital media solutions for their businesses.
Increasingly, it’s expected that the attention span of consumers will also be a factor that is taken into consideration. Regardless of how you choose to incorporate digital media into your marketing efforts—you can be sure that your customers or potential clients will grow increasingly sophisticated in their use of technology. Therefore marketers need to progress at the same speed.
As any good entrepreneur knows, the digital age is one of changing landscapes and challenges. You have to be on top of new technologies or risk getting left behind. In the end, digital media isn’t just a toolbox—it’s a means to a successful business.
Check out our other blog posts and educational resources on our website for more information about how digital media can benefit your business.The form of literacy required for people to enjoy digital media is digital literacy. Click To Tweet
How Is Digital Marketing Important for Business?
We have become increasingly reliant on digital marketing in our lives. From social media to e-commerce, digital marketing helps businesses reach their target audience.
Digital marketing involves utilising digital tools to promote your brand or company. This involves email marketing, SEO, PPC (pay per click), etc. Any digital medium mentioned in this article plays a vital role in your digital marketing campaign.
A digital marketing strategy is now considered a vital component of every business strategy. In fact, according to Forrester Research, nearly 90% of companies rely on some form of digital marketing.
The digital platform and the digital channel you use for your business goes a long way in determining the success of your marketing campaigns. This is especially so for those engaging in affiliate marketing and other related activities.
Therefore, if you are keen on online marketing, you need to hire a marketing agency to help your digital marketing effort. They will help you with a wide range of services, such as your search engine marketing and selecting the right digital marketing channel for your campaign.
The COVID-19 pandemic has forced most people to work from home. Business owners need to be innovative and take advantage of digital media to benefit their staff and customers.
Your audience consumes it. Make sure you are also taking advantage of it to reach your audience, so they do not leave you behind.
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