When dealing with business owners, they ask loads of questions I need to provide convincing answers. One of such questions is: what is digital media and how can it help my business?
What Is Digital Media?
Digital media are any media encoded in machine-readable formats. It can be created, viewed, distributed, modified and preserved on digital electronic devices.
According to this article, it is a blend of technology and content, and building digital media products require teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills.
Sometimes known as new media, it comprises computer-based, networked technologies that represent and imagine the world.
It is estimated that in the year 1986 less than 1% of the world’s media storage capacity was digital, and in 2007 it was already 94%. And tablet users reached 1 billion in 2015, 15% of the world’s population.
Just as print media requires people that can read and write in order for them to enjoy it, digital media requires its users to be able to browse the internet and also develop digital content.
The form of literacy required for people to enjoy digital media is called digital literacy.
What Are Some Examples of Digital Media?
These include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio, electronic books, augmented reality (AR), virtual reality (VR).
So that weather app on your smartphone or the racing video game your kids love playing and the ultrasound imaging device in hospitals are all examples of digital media products.
It often contrasts with print media, (printed books, newspapers and magazines), and other traditional or analogue media (photographic film, audiotapes or videotapes).
According to this article, the influence that it has over the way of life of lots of people is in existence because of the innovation which it has introduced into education, entertainment, journalism, publishing, public relations, politics, and business.
How Can Digital Media Help My Business?
According to a recent survey with Pew Internet and American Life Project states that 47% of Americans get news from their mobile device.
A recent State of the News Media report predicted that 1,500 newsroom jobs would be lost making them 30% smaller than they were in the year 2000.Digital media can work for your business depending on how you use it. Click To Tweet
Internet use via mobile devices has made a large impact in recent years. Today, publishing and blogging are commonplace, and this has led to a huge number of website and information is available.
Now that the WHO (World Health Organisation) declared the coronavirus or COVID-19 a pandemic, people are working from home. For some, working from home is a new challenge.
Working from home involves engaging with digital media, often from mobile devices. People will consume more digital news media, and we are likely to see more innovation. Digital content will spread like wildfire. We may even witness another digital revolution with new digital technology emerging.
Organisations around the world are adopting video content solutions to capture valuable meeting insights, share frequent internal communications, and deliver training programmes.
As regards digital broadcasting, this article notes that Nigeria has a somewhat high internet penetration rate, driven by a rapid expansion of mobile platforms.
Recent figures suggest that over a third of the population have access to the internet and there are over 50 mobile phones per 100 Nigerians. Access is mainly within a geographical area about 16% of the country is within urban areas.
Access to digital broadcasting platforms is contained within pay-TV networks, and free-to-air digital broadcasting is still embryonic.
As a business owner, it’s your duty to search for new and innovative ways to reach your consumers.
Digital media can work for your business depending on how you use it. It can help you to determine where your website traffic is coming from.
It can also help to reveal the people searching for your product or service. It can give you access to lots of information that you can use to grow your business. You can access this information through your SEO or SEM or social media.
The COVID-19 pandemic has forced most people to work from home. Business owners need to be innovative and take advantage of digital media for the benefit of your staff and customers.
Your audience consumes it. Make sure you are also taking advantage of it to reach your audience so they do not leave you behind.
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