I’m not a passionate football fan. So, I’m writing this article out of mere curiosity.
As a social media manager for several reputable business owners, one of my duties is to tweet and post to social media on their behalf.
Where appropriate, I weave these current trends into the tweets and posts I make on social media on behalf of my clients.
This need to be aware of current trends is why I appreciate this guide to the World Cup for clueless fans like myself.
However, one unique quality of the World Cup that I understand is, it’s a globally unifying experience.
The World Cup is the only time fans from all over the world drop what they’re doing and join in on a single conversation.
As a savvy business owner, this is your chance to tie your brand into the experience of the World Cup where appropriate.
To help you out, I’ve compiled a list of interesting World Cup fun facts focusing particularly on the technology deployed in the tournament over the years.
What do you think about these 13 Interesting World Cup Fun Facts?
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13 Interesting World Cup Fun Facts
- 2014 World Cup was the first ever World Cup to use goal-line technology.
- A paralysed teenager made the first kick of the 2014 World Cup in a mind-controlled exoskeleton suit.
- During the first, four World Cups in 1930, 1934 1938 and 1950 FIFA created event posters instead of logos to market the tournament.
- The Brazil 2014 World Cup final between Germany and Argentina was the most talked about sporting event in Facebook history. There were 88 million people around the world, engaging in more than 280 million Facebook interactions.
- The five most vibrant countries on social media during the 2014 World Cup final were the United States, Brazil, Argentina, Germany and Indonesia.
- Two reputable data companies using Big Data technology rates perennial World Cup winners Brazil as the most likely champions in 2018.
Update: With regards to fun fact #6, I guess the two ‘Big Data’ companies that tipped Brazil as winners were wrong! Awesome!… The ‘Big Data’ prediction for France has come true. 🙂
- Another sports games manufacturing company using data it has on players predicted France as the most likely champions in 2018.
- Top five most engaging teams in the World Cup on social media so far this 2018 are France, Brazil, England, Portugal and Poland.
- Top five most engaging players in the World Cup on social media now in 2018 are Cristiano Ronaldo, Lionel Messi, Sergio Ramos, Paul Pogba and James Rodriguez.
- Top five most engaging sponsors in the World Cup on social media so far this 2018 are Coca-Cola, Adidas, KIA Motors Worldwide, Qatar Airways and Hyundai.
- Adidas and its endorsers have delivered the most engaging athlete-brand social media combinations this 2018.
- The top ten most active players in the World Cup 2018 endorsing Adidas are Paul Pogba, Lionel Messi, Mesut Ozil, Marcelo Vieira, Dele Alli, Jesse Lingard, Luis Suarez, James Rodriguez, Lucas Vazquez and Kevin Trapp.
- The Telstar 18 ball made by Adidas and in use in Russia 2018 has NFC technology built into it.
Over to You
Meanwhile, do you agree with the predictions made by the Big Data firms on who will win the FIFA World Cup this year in Russia?
If not, which team do you predict will lift the World Cup?
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