Are you a business owner in Nigeria looking to expand your online presence? Choosing the best online marketing platform for your business can be overwhelming with the numerous options.
In the digital age, online marketing is essential for businesses to reach their target audience and increase sales. However, not all online marketing platforms are created equal. The effectiveness of different strategies may vary based on your industry, business objectives and intended audience.
Choosing the right platform is essential if you’re looking to boost your online marketing efforts in Nigeria. This article will examine Nigeria’s top online marketing platforms in detail. We’ll explore the benefits of using these platforms and how they can help your business achieve its marketing goals.Some of the popular online marketing platforms in Nigeria include Google Adwords & Search Engine Optimisation. Click To Tweet
Table of Contents
Definition of Online Marketing Platforms
Online marketing platforms support various functions within marketing over the Internet. They enable businesses to promote their products and services online in an increasingly technical environment. These platforms can also serve as a valuable data source and link between companies and customers.
There are different types of online marketing platforms, such as email marketing platforms, social media marketing platforms, content marketing platforms, search engine optimisation (SEO) platforms, pay-per-click (PPC) platforms, affiliate marketing platforms, mobile marketing platforms, marketing automation platforms and marketing analytics platforms.Online marketing platforms support various functions within marketing over the Internet. Click To Tweet
Overview of Nigeria’s Digital Market
Nigeria boasts one of the best network coverages and infrastructure for mobile connectivity in Africa. Internet penetration is around 70% and is projected to increase steadily. According to this source, there were 33.00 million social media users in Nigeria in January 2021. The number of social media users in Nigeria increased by 6.0 million (+22%) between 2020 and 2021. The number of social media users in Nigeria was equivalent to 15.8% of the total population in January 2021.
The Nigeria Digital Economy Diagnostic says that with improvements in digital connectivity, digital skills, digital financial services and other core areas of digital development, Nigeria can fully unleash new economic opportunities, create jobs and transform people’s lives.
Types of Online Marketing Platforms
The following are some of the main types of online marketing platforms available:
SEO & SEM
Search Engine Optimisation (SEO) is focused on optimising a website to get traffic from organic search results. Search Engine Marketing (SEM) aims to get traffic and visibility from organic and paid searches.
Google Ads (formerly Google AdWords) is the most popular platform for SEM. These ads appear on the top of Google search pages. Two other examples of SEM platforms are Microsoft Advertising and Yahoo!There are different types of online marketing platforms, such as email marketing platforms, social media marketing platforms, etc. Click To Tweet
Social Media Platforms
According to this source, Facebook is the market leader in social media platforms, with over 1.65 billion monthly active users. X (Twitter) allows users to share short messages. Users can also interact with other posts on the platform. LinkedIn is a social media platform designed for professionals to connect. Instagram is a social media platform that enables users to share photos and videos. Pinterest allows users to explore and save ideas about their projects and interests. Snapchat enables users to send pictures and videos that disappear after being viewed.
According to this source, there are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.
Email marketing platforms are typically cloud-based SaaS (Software as a Service) tools. A high-quality email marketing platform makes it easy to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails.
According to this source, here are some email marketing software and tools: Salesmate CRM, BIGContacts CRM, Mailchimp, ConvertKit, Hubspot, and MailerLite. Other email marketing platforms include Constant Contact, VerticalResponse, Campaign Monitor, GetResponse, Campaigner and Moosend.
Mobile & App Advertising
Mobile advertising includes banner ads, interstitial ads, video ads, rewarded ads, and playable ads. According to Business of Apps, here are some of the top mobile ad networks for 2023: RichAds, HilltopAds, AdsCompass, and AdMaven. According to TrustRadius, some of the best mobile advertising platforms include Apple iAd, Google AdMob and Criteo Commerce Growth. Google AdMob is a mobile app monetisation platform that helps developers earn revenue with in-app ads.The following are some of the main types of online marketing platforms available. Click To Tweet
An affiliate network or platform is a virtual marketplace that connects sellers and affiliates. Here are some of the best affiliate marketing platforms for 2023 according to Influencer Marketing Hub: impact.com, UpPromote, Refersion, Post Affiliate Pro, Tapfiliate, LeadDyno, EverFlow, Affiliatly, TUNE, PartnerStack, iDevAffiliate. According to Business of Apps, some top affiliate networks include Rakuten Advertising, CJ Affiliate by Conversant and Awin. Shopify has a great guide on how to get started with affiliate marketing.
Video marketing platforms are typically cloud-based SaaS (Software as a Service) tools. A high-quality video marketing platform makes creating, editing, and publishing video content easy. The best video marketing platforms available include YouTube, Vimeo, Wistia, Vidyard, Brightcove, and Loom.
Popular Online Marketing Platforms In Nigeria
Some of the popular online marketing platforms in Nigeria include:
Google Adwords & Search Engine Optimization (SEO)
Google Ads is an online platform created by Google that allows advertisers to pay for displaying short ads, service offers, product listings, or videos to Internet users. Google Ads can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
By utilising search engine optimisation (SEO), you can enhance the amount and quality of traffic to your website through natural search engine results. SEO involves changing features and technology of your website design and content to make your site more attractive to a search engine. SEO is optimising your online content so that a search engine likes to show it as a top result for searches of a particular keyword.Email Marketing Email marketing platforms are typically cloud-based SaaS tools. Click To Tweet
Social Media Management (Facebook, Instagram, X (Twitter), YouTube, etc.)
Managing social media involves creating, writing, publishing, and analysing content you share on platforms like Facebook, Instagram, and X (Twitter). Additionally, it consists of interacting with users on these platforms. You can streamline social media management tasks with free and paid tools and professional social media management services.
Social media marketing/management is a digital strategy that involves the ongoing process of creating and scheduling content designed to grow and nurture an audience across social media platforms. This includes but is not limited to social media content strategy, online reputation management, community management and programming, paid social media strategy and execution.
Some of Nigeria’s most-used social media platforms include WhatsApp, Facebook, YouTube, Instagram, Facebook Messenger/Facebook Marketplace, X (Twitter) and Telegram. According to this source, as of the third quarter of 2021, Nigeria’s most used social media platforms are WhatsApp, Facebook, Instagram, FB Messenger, X (Twitter), Telegram, Snapchat, TikTok and LinkedIn.
Email Campaigns and Automation Tools
According to this source, email automation is a powerful marketing tool that lets you send the right message to the right people at the right time using automated workflows, which is highly effective for lead nurturing and, ultimately, driving sales from potential customers and existing ones. It is a powerful tool used by digital agencies in Lagos, Nigeria, in their content marketing and overall digital marketing strategy to meet their business goals.
Mobile Advertising (Google Ads and Others)
Mobile advertising in Nigeria involves various strategies such as mobile-friendly website development, online marketing, mobile application usage, social media advertising, email marketing, mobile search engine marketing, SMS and MMS advertising, and location-based mobile marketing.Video Marketing Video marketing platforms are typically cloud-based SaaS tools. Click To Tweet
According to this source, an affiliate network is a group of companies offering compatible or complementary products and often passing leads to each other. They may provide cross-promotional deals, encouraging clients who have utilised their services to look into the services offered by an affiliate. An affiliate network serves as a middleman between affiliates/publishers and merchants/companies/advertisers, handling the whole process and providing a platform. With an affiliate network, merchants can start affiliate marketing immediately without initial effort, and affiliates can earn commissions.
Here are some of the top affiliate networks according to Business of Apps: ShareASale, AWIN, CJ Affiliate, ClickBank, FlexOffers, Avangate Affiliate Network, and Rakuten.
As a digital marketing agency, Mauco Enterprises can help you identify and target potential customers through cost-effective digital marketing solutions tailored to your needs. If you have further questions or need clarification, schedule a call (for a fee). We would be glad to help.
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