Here are a couple of articles that caught my attention this past week that I believe will be of value to you.
On a side note, I’m thrilled to see my article on Creating Your Social Media Strategy for 2019 receive 300+ shares on social media till date! That’s a personal record. Thanks for sharing 🙂
Now let’s get back to the business of the day, shall we?
Social Media Marketing: What To Expect Next?
These days, we define brands by their online presence. So there’s no two-way option when it comes to embracing e-marketing platforms.
This article looks at the role social media plays in helping businesses of all sizes to create awareness for your brand and convince potential clients to try your products or services.
Google Activity Cards: Inviting Users To Be Better Connected With Their Past Search Activity
Google is always striving to make its search engine result page more intuitive, tailored and useful for you.
The launch of Google’s new activity cards on January 9 strives to give you more control. Now you can browse, search for, or delete any of your past searches, show results of similar searches we have made in the past and even save your searches to collections.
Thereby giving you a layer of organisation to view and scroll through a digital pinboard of relevant past searches.
Read the full article here. Learn more by reading this article.
10 Conversion Optimization Tips To Increase Your Sales
Is your website living up to your expectation? Your business will not generate the desired revenue that it should if your site is difficult to find, outdated, hard to navigate missing relevant information or providing a poor experience to your visitors — this situation you need to focus on your conversion optimisation.
The article provides ten conversion optimisation tips to help you increase your sales through your website.
Tip 1. Improve Personalization of the Landing Page
Tip 2. Add Credibility and Social Proof to the Website
Tip 3. Highlight the Value Proposition
Tip 4. Create a Sense of Urgency
Tip 5. Be Concise with the Messaging
Tip 6. Improve Website Speed
Tip 7. Optimise Above the Fold
Tip 8. Keep One Conversion Goal per Page
Tip 9. Add a Live Chat Feature to the Website
Tip 10. Remove Distractions to Reduce Cart Abandonments
Tip of the WeekCreate content that can inspire a conversation within your community. Click To Tweet
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