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Eye-Opening Reasons Your Business Needs to Be on Instagram
I have written a couple of posts about why some brands don’t need to be on Instagram. In it, I mentioned that different articles exist on why brands need to be on Instagram.
This article gives compelling reasons and stats on why your brand should be on Instagram.
Some interesting points to note are:
Instagram is second only to Facebook in popularity and has a brand-engagement rate 58 times higher than that of Facebook. A whopping 90% of Interbrand 100 companies are on Instagram, and the consumers they’re looking for are there too.
Three hundred million people are using Instagram daily and posting more than 95 million photos and videos. That’s about 216,000 photos posted every minute.
The average engagement per post on Instagram is growing at a rate of more than 53% per year.
The highest-ranking articles add hashtags and location tags to their post. Those with many hashtags are also above-average performers.
Visual content performs well on Instagram, with photos outperforming videos by a 2 to 1 margin. Unlike Facebook, it doesn’t have a filtered feed. So every post shows up in the feed of every single follower.
Instagram also has the fourth highest conversion rate among social networking sites!
Why Are Young People Pretending to Love Work?
These days everywhere you go you see young people looking and busy and pretending to love the grind and the hustle. They are striving to know how to own their moment, at any given moment. “Owning one’s moment” is a clever way to rebrand “surviving the rat race.”
The article notes that in the new work culture, enduring or even merely liking one’s job is not enough. Workers should love what they do, and then promote that love on social media, thus fusing their identities to that of their employers.
It suggests that this is why LinkedIn is considering building its version of Snapchat Stories.
Unfortunately, the majority of people beating the drums of hustle-mania are not the people doing the actual work!
Data showing that working long hours don’t improve your productivity or creativity. But many myths about overwork persist. These myths justify the extreme wealth created for a small group of elite techies. It’s grim and exploitative.
DuckDuckGo Is Growing Fast but Not Enough to Grab SEO’s Attention
Have you heard of DuckDuckGo? If your answer is no, I’m not surprised. These days when we talk of search engine optimisation, our attention goes straight to the likes of Google, Bing and Yahoo. But, guess what? DuckDuckGo is a search engine too!
Last month, DuckDuckGo announced that it had exceeded 9 billion searches in 2018. That compares with 4 billion in 2016. By comparison, Google sees more than a trillion searches per year globally. It controls less than 1 per cent of all U.S. search volume.
This article DuckDuckGo market share is small, but some of its metrics are better than Bing!
SEO’s are not currently paying attention to DuckDuckGo. Small business owners start optimising the websites for this search engine, instead of the killing ourselves trying to rank in Google Bing or Yahoo.
Regardless of the search engine which you’re trying to optimise for, experts recommend that you put your customers first. Focus on creating high-quality content that your users will appreciate.
Read the full article here. Further readings below.
- Why SEO for Business Owners in Nigeria Is Important
- How to Select an Awesome SEO Agency That’s Right for Your Brand
- 10 Reliable Tips for an Effective SEO Strategy This Year
- How to Explain SEO to Someone Who Knows Nothing About It
- 10 Myths about SEO That You Should Stop Believing
- 5 Reasons SEO Is the Strongest Link
- Influence of Social Media on SEO
- How Can Mobile Optimization Improve Your SEO?
- SEO for Small Business Websites
- What is Search Engine Optimisation (SEO)?
- PPC or SEO – Which Do You Need? (UPDATED)
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