In our marketing digest this week, we see how virtual influencers make real money while Covid locks down human stars.
Let’s get started.
Audience Research Led to Tattoo-Worthy Content Marketing
Audience research allowed us to create impactful messaging, find the right channels, decide on a distribution strategy that worked like a charm, and create a campaign success confirmed in ink.
Summary
- Focus on your customers’ pain points and problems.
- Use the right tool to find out who they read, watch, or listen to.
- Use those insights to guide you on the messaging that will work.
11 Ways to Build Links Through Content Marketing
Here are 11 ways to build links through content marketing, categorised by the budget required to undertake the approach.
Summary
- Case Studies
- Expert Contributions
- Expert Roundups
- Interviews
- Long-Form Guides
Why You Should Avoid the Broetry Writing Trend
“Broetry” posts are recognisable for their clickbait opener, cliché ending, and emotionally charged anecdote.
Summary
- The most salient feature of broetry is its formatting – short sentences and frequent line breaks.
- These posts often tell stories of improbable success.
Virtual Influencers Make Real Money While Covid Locks down Human Stars
The pandemic isn’t a problem when you are computer-generated.
Summary
- Virtual influencers were already gaining, well, influence long before COVID-19 struck.
- Relates to Virtual Influencers Make Real Money While Covid Locks Down Human Stars While most flesh-and-blood social-media stars are stuck at home, Seraphine can enjoy the sun by the beach.
- A growing slice of that money belongs to virtual influencers, and traditional marketing is experiencing serious disruption.
- “Virtual influencers, while fake, have real business potential,” says Christopher Travers, the founder of virtualhumans.org, a website that documents the industry.
- On YouTube, virtual influencers number over 5,000.
Here’s How to Improve Your Business’s Content Marketing
Depending on your content type and topic, you might find more success in one channel than the other.
Summary
- Content marketing is the only marketing that costs nothing.
- Below are some pointers to help you decide whether to invest your resources in content marketing and guide you through building a successful content marketing campaign that’ll get results.
- What’s the purpose of your content? You’ve probably heard many times the importance of keeping a blog and creating social content.
- Assessing the necessity is the first step to a good content marketing campaign.
- If you don’t see how content marketing can serve you, or if you don’t have the means to update the blog periodically, now is not the right time to launch content marketing.
- If content marketing serves your business model, and you have the resources to run the blog, ask yourself this next: What’s your goal? What are you trying to do with a content marketing campaign? For an e-commerce website, the obvious goal is to increase the conversion rate by producing highly convertible content.
- Producing content with long-tail keywords has the added benefit of strengthening the main keyword of your blog site.
5 Underused Ways to Get Better Content Ideas
Here are some less-used channels and non-obvious, always-rescuing sources to help you come up with content that works well for your audience.
Summary
- Job descriptions
- Industry leaders on LinkedIn
- Sales calls
Conclusion
This is all I have for you this week. God willing, join me again next week for another digest.
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