I have been asked about ad networks by both my neighbour in the past and my nephew more recently, with my neighbour inquiring about small publishers’ ad networks and my nephew asking about video ad networks and YouTube.
Several advertising technologies and platforms are available for small publishers and video content creators to reach their target audience and gain additional revenue. These include comprehensive video marketing, rich media, display, and mobile advertising. Keeping up with the constantly evolving advertising landscape can be challenging.
Video ads can run on many players, including stationary and sticky ones, without requiring an additional video player. Different technologies are used to find the best demand sources for each impression, resulting in the highest possible yield for each pageview. This gives customers the best value for their money. Some even use artificial intelligence to optimise ad revenue for mobile publishers.
Best Ad Networks For Small Publishers
This article is a helpful resource for discovering top video ad networks suitable for small publishers, particularly those with new websites with limited traffic.
Advertising is a popular and long-standing way to monetise blogs and make money online. Many bloggers and website publishers are familiar with Google Ads, but other ad networks are available as options to consider.
Publishers can earn income by using ad networks to monetise their website traffic. Display ads and native ad networks are the most popular forms of online advertising for small publishers. If you’re a publisher looking to earn money, you may already know that native ad networks tend to perform better than other ad formats online.
What Is an Ad Network vs Video Ad Network?
According to MartecToday, ad networks allow advertisers to buy digital ads across many publisher sites and apps.
Ad networks are unlike Google’s Ads, where advertisers and agencies handle bidding, targeting and optimisation themselves. Many ad networks run campaigns on behalf of agencies and advertisers. Publishers typically earn a cut of ad revenues.
Video ad networks are companies and platforms that concentrate on or include video as an advertisement that they distribute on websites and apps in their system. They display text-based and image-based ads in banners or around the text in articles or blog posts. Video ads have more demand and placement options.
High-quality video ads are a relatively recent concept for many publishers conversant with monetising their properties through the tried and tested traditional banner ads.
You’ve spent a lot of time and resources creating your content. After you create your content, what do you do with it? Do you leave it to lie fallow and collect dust? Nope! It would be best if you promoted it actively via video ads.
Video is the most favoured format worldwide for delivering content. It is prevalent among youths.
It would help if you considered several factors when advertising your content in video format. Consider the devices your customers are likely to use and the targeting options available to you.For companies just starting with online video advertising, we recommend beginning with YouTube, the Google Display Network, and Facebook. Click To Tweet
Other essential facts you need to consider when placing your ad online include cost, format options, targeting, and metrics.
According to Single Grain’s article, advertisers can target customers by device, geography, and observed behavioural patterns. The network’s big data solutions allow you to identify the ideal time to serve ads to customers to maximise your conversion rates.
As you can see from the above stats, mobile advertising and mobile ad networks play an influential role in our digital age. The same article notes that over 62% of people purchased a mobile device, and only a third of consumers used a mobile device and a desktop for the same purpose. 80% of consumers used a mobile phone to research products and prices.
According to Statista, ad spending in the Video Advertising segment is projected to reach US$37,418m in 2021. They also predict that in 2021, they expected digital video advertising to attract 80.1 billion U.S. dollars in spending worldwide, and the source projected that the expenditure would increase to 120 billion by 2024. Statista also says that spending on programmatically traded video ads is expected almost to double, reaching nearly 43 billion U.S. dollars by the end of 2022.
You can run ads on either a CPC or CPM basis. But according to the Single Grain article mentioned earlier, 90% of advertisers want to use CPC to limit the risks of low click-through rates.
Whether serving a mobile or desktop audience, select the best ad network to deliver high-impact, high-quality video ads on every device.
For companies just starting with online video advertising, we recommend beginning with YouTube, the Google Display Network, and Facebook.
According to this article, a brand that everyone is familiar with, Google offers a near 100% fill rate with high-quality ads and decent overall performance in terms of revenue.
Google Adsense offers the best ad performance for international traffic at close to 100% fill for small publishers. Though Adsense is an excellent marketing platform, the challenge lies in getting Adsense approval.This list will help you discover the different video ad networks available for you to choose from and the best ad network for your business. Click To Tweet
According to these stats, the Bing contextual ad network comprises an enormous pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats.
However, with time, small independent publishers need to look beyond advertising on YouTube, Google, and Facebook networks.
Unfortunately, these small publishers usually base all their strategies on these big companies’ digital ad networks.
However, most popular video ad networks prefer reputable publishers with millions of page views per month. This has led to a lowering of opportunities for small to medium-sized publishers.
It’s often necessary for 40% of your video content to have over 2 million video impressions per month to be successful.
List of The Best Video Ad Networks for Small Publishers
Therefore, I have compiled a list of video ad networks for small publishers across a network of online video platforms.
Are you a video publisher or website owner? Are you looking for ad networks for publishers? Check out this list of the best online video advertising networks. It’s not a real-time list or an exhaustive list. Choose from various vendors you think are secure and trustworthy, and provide the best opportunity to monetise your blog or website.
I hope this list will help you discover the different video ad networks available to choose from and the best ad network for your user and business.
Let me know if other ad networks are not on this video ad networks list. Provided the platform you’re looking for that is not yet on this list has an excellent reputation for great ad campaigns, video ad formats and targeting options, I may consider adding it.Small independent publishers need to look beyond advertising on YouTube, Google and Facebook networks. Click To Tweet
Remember to be a successful publisher; it would help if you had an excellent reputation. You must not use bots or software to manipulate clicks and impressions or hinder user experience.
List of Video Ad Networks
Here is a shortlist including the top paying ad network, Google AdSense alternatives for low traffic, and some of the largest ad networks.
Before you jump to any of these ad networks, read their reviews, requirements, payment methods, and all the details you need to know.
You want a video ad network to display your ads across multiple devices and choose targeting options. You also want a choice of various ad formats.
A good video ad network should provide you with the superb servers, reports, analytics, and measurement tools you need to test your ad campaigns and ensure that your ads perform to your expectations and increase your revenue.
Here is a list of video ad networks:
- Google Ads
- Vibrant Media
- Epom Market
- Propel Media
- Propeller Ads
- Doubleclick Ad Exchange
- Tribal Fusion
- Sekindo / Primis
- Yellow Hammer
- UnderTone Ad Network
- One by AOL
- Adobe Primetime
- VeohClick Ad Network
- Pulse Point
- Casale Media
- Vibrant Media
- ValueClick Media
- Burst Media
- Matomy Display
- Revenue hits
Disclaimer: The list above is in no particular order and is not intended to be exhaustive. The media companies above are some of the best available. Multiple ad networks are available that it is impossible to cover in this post. So, I intend to update this list regularly.
The cost of advertising on some of these networks is affordable. So, you need not fear. As mentioned above, you need to research to find the one you are comfortable working with.
Is there any other advertising platform or online ad network for small publishers that I left out? Are there any new ad networks you feel deserve a spot on the list? Let me know.
Have you used any of the above media companies for your video ad campaigns? Please share your experience with me on Twitter @ademolaabimbola or @mauconline.
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