Some time ago, my neighbour asked me some questions about video ad networks. My nephew recently asked me similar questions about video ads and YouTube, in particular.
It made me think of how I can help small publishers looking for video ad networks to promote their content.
Content creators can take advantage of a wide video marketing, rich media ads, display advertising, mobile advertising and more to reach their target audience.
There are various advertising technology and advertising platforms available that it is a struggle to keep up.
Best Ad Networks For Small Publishers
Regarding making money online from a blog, advertising is one of the most popular and oldest methods of blog monetisation.
Most bloggers and website publishers today are already well familiar with Google Ads. But, there are other alternative ad networks available for bloggers and publishers to consider.
Ad networks help publishers turn their website traffic into income. The most popular forms of online advertising for small publishers are display ads and native ad networks.
Are you a publisher that wants to earn money placing native ad networks on your website? Then I am sure you know that native ad networks perform better than other formats of ads online.
What Is an Ad Network vs Video Ad Network?
According to MartecToday, ad networks make it possible for advertisers to buy digital ads across a slew of publisher sites and apps.
Ad networks are not like Google’s Ads, where advertisers and agencies handle bidding, targeting and optimisation themselves. Many ad networks run campaigns on behalf of agencies and advertisers. Publishers typically earn a cut of ad revenues.
Video ad networks are companies and platforms that concentrate on or include video as an advertisement that they distribute on websites and apps in their system.
We display text-based and image-based ads in banners or around the text in articles or blog posts; video ads have more placement options.
High-quality video ads are a relatively new concept for many publishers conversant with monetising their properties through the tried and tested traditional banner ads.
You’ve spent a lot of time and resources creating your content. After you create your content, what do you do with it? Do you leave it to lie fallow and collect dust? Nope! It would be best if you promoted it actively.
Video is the most favoured format worldwide for delivering content. It is especially popular among youths.
Several factors exist that you will need to consider when advertising your content in video format. Take into consideration the devices your customers are likely to use, the targeting options available to you.For companies that are just starting with online video advertising, we recommend that they begin with YouTube, the Google Display Network, and Facebook. Click To Tweet
Other essential facts you need to consider when placing your video ad online include cost, format options, targeting, and metrics.
According to this article by Single Grain, advertisers can target customers by device, geography and observed behavioural patterns. The network’s big data solutions allow you to identify the ideal time to serve ads to customers to maximise your conversion rates.
As you can see from the above stats, mobile advertising and mobile ad networks have a strong role to play in our digital age.
The same article notes that over 62% of people purchased a mobile device, only a third of consumers used both a mobile device and a desktop for the same purpose. 80% of consumers used a mobile phone to research products and prices.
According to a report from AppNexus also showed that Programmatic video ad spends by device had a 58% mobile and 42% desktop split. It means we consume video more on mobile devices.
You can run ads on either a CPC or CPM basis. But according to the Single Grain article mentioned earlier, 90% of advertisers want to use CPC to limit the risks of low click-through rates.
Whether you are serving a mobile or desktop audience or both, select the best ad network that can deliver high-impact, high-quality video ads on every device.
For companies that are just starting with online video advertising, we recommend that they begin with YouTube, the Google Display Network, and Facebook.
According to this article, a brand that everyone is familiar with, Google offers a near 100% fill rate with high-quality ads and decent overall performance in terms of revenue.
For small publishers, Google Adsense offers the best ad performance for international traffic at close to 100% fill. (monetizemore.com). Though Adsense is an excellent marketing platform, the challenge lies in getting Adsense approval.This list will help you discover the different video ad networks available for you to choose from and the best ad network for your business. Click To Tweet
According to these stats, the Bing contextual ad network, which comprises a large pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats.
However, with time, small independent publishers need to look beyond advertising on YouTube, Google, and Facebook networks.
Unfortunately, however, these small publishers usually base all their strategies around digital ad networks run by these big companies.
However, as noted here, most of the popular video ad networks prefer reputable publishers with millions of page views per month. This fac has led to a lowering of opportunity for small to medium-sized publishers.
List of The Best Video Ad Networks for Small Publishers
Therefore, I have compiled a list of online video ad networks for small publishers across a network of online video platforms.
Are you a video publisher or website owner? Check out this list of the best video online advertising networks. Find the ones you think are secure, trustworthy — one providing the best opportunity to monetise your blog or website.
I hope this list will help you discover the different video ad networks that are available for you to choose from and the best ad network for your business.Small independent publishers need to look beyond advertising on YouTube, Google and Facebook networks. Click To Tweet
Remember to be a successful publisher you need to have a good reputation. It means that you must not use bots or software to manipulate clicks and impressions.
List of Video Ad Networks
- Google Ads
- Vibrant Media
- Epom Market
- Propel Media
- Propeller Ads
- Doubleclick Ad Exchange
- Tribal Fusion
- Sekindo / Primis
- Yellow Hammer
- UnderTone Ad Network
- One by AOL
- Adobe Primetime
- VeohClick Ad Network
- Pulse Point
- Casale Media
- Vibrant Media
- ValueClick Media
- Burst Media
- Matomy Display
Disclaimer: The list above is in no particular order and is not intended to be an exhaustive list. The mention and the listing of any video ad network do not constitute my endorsement of the same.
The media companies above are some of the best video ad networks available. There are multiple ad networks available that it is not possible to cover all in a small post. This is why I intend to update this list regularly.
The cost of advertising on some of these networks is affordable. So you need not fear. As mentioned above, you need to do your research to find the one you are comfortable working with and get to work.
Is there any other advertising platform or online ad network for small publishers that I left out? Is there any new ad networks that you feel deserve a spot on the list. Let me know.
Have you used any of the above media companies for your video ad campaigns? Share your experience.
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