Some time ago, my neighbour asked me some questions about video ads networks. My nephew recently asked me similar questions about video ads and YouTube, in particular.
It made me think of how I can help small publishers looking for video ad networks to promote their content.
Best Ad Networks For Small Publishers
With regards to making money online from a blog, advertising is one of the most popular and oldest methods of blog monetisation.
Most bloggers and website publishers today are already well familiar with Google Adsense. But, there are other alternative ad networks available for bloggers and publishers to consider.
Ad networks help publishers turn their website traffic into income. The most popular forms of online advertising for small publishers are display ads and native ad networks.
Are you a publisher that wants to earn money placing native ad networks on your website? Then I am sure you are aware that native ad networks perform better than other formats of ads online.
What Is an Ad Network vs Video Ad Network?
According to MartecToday, Ad networks make it possible for advertisers to buy digital ads across a slew of publisher sites and apps.
The article notes that unlike Google’s Adsense where advertisers and agencies handle bidding, targeting and optimisation themselves, many ad networks run campaigns on behalf of agencies and advertisers. Publishers typically earn a cut of ad revenues.
Video ad networks are companies and platforms that concentrate on or include video as a type of advertisement that they distribute on websites and apps in their system.
While text-based and image-based ads are typically displayed in banners or around the text in articles or blog posts, video ads have more placement options.
Generally, video ads are a relatively new concept for many publishers who are conversant with monetising their properties through the tried and tested traditional banner ads.
You’ve spent a lot of time and resources, creating your content. After you create your content, what do you do with it? Do you leave it to lie fallow and collect dust? Nope! It would be best if you promoted it actively.
Video is currently the most favoured format worldwide for delivering content. Moreover, it is especially popular among youths.
Several factors exist that you will need to consider when advertising your content in video format. You have to take into consideration the devices your customers are likely to use, the targeting options available to you.For companies that are just starting with online video advertising, we recommend that they begin with Youtube, the Google Display Network, and Facebook. Click To Tweet
Other essential facts you need to consider when placing your video ad online include cost, format options, targeting and metrics.
According to this article by Single Grain, advertisers can target customers by device, geography and observed behavioural patterns, while the network’s big data solutions allow you to identify the ideal time to serve ads to customers to maximise your conversion rates.
The same article notes that more than 62% of people purchased a mobile device, only a third of consumers used both a mobile device and a desktop for the same purpose, and 80% of consumers used a mobile phone to research products and prices.
According to a report from AppNexus also indicated that Programmatic video ad spends by device had a 58% mobile and 42% desktop split, meaning that we consume video more on mobile devices.
You can decide to run ads on either a CPC or CPM basis, but according to the Single Grain article mentioned earlier over 90% of advertisers want to use CPC to limit the risks of low click-through rates.
Whether you are serving a mobile or desktop audience or both, select the best ad network that can deliver high-impact video ads on every device.
For companies that are just starting with online video advertising, we recommend that they begin with Youtube, the Google Display Network, and Facebook.
It is not surprising because, according to this article, a brand that everyone is familiar with, Google offers a near 100% fill rate with high-quality ads and decent overall performance in terms of revenue.
For small publishers, Google Adsense offers the best ad performance for international traffic at close to 100% fill. (monetizemore.com). Though Adsense is an excellent marketing platform, the challenge lies in getting Adsense approval.I hope this list will help you discover the different video ad networks that are available for you to choose from and the best ad network for your business. Click To Tweet
According to these stats, Bing contextual ad network, which comprises a large pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats.
However, with time, small independent publishers need to look beyond advertising on YouTube, Google and Facebook networks.
Unfortunately, however, these small publishers usually base all their strategies around digital ad networks run by these big companies.
However, as is stated here, most of the popular video ad networks prefer reputable publishers with millions of page views per month, and this has led to a lowering of opportunity for small to medium-sized publishers.
List of The Best Video Ad Networks for Small Publishers
Therefore, I have compiled a list of video ad networks for small publishers across a network of online video platforms.
If you are a video publisher or website owner, feel free to check out this list of the best video ad networks to find the ones that you think are secure, trustworthy and will give you the best opportunity to monetise your blog or website.
I hope this list will help you discover the different video ad networks that are available for you to choose from and the best ad network for your business.Small independent publishers need to look beyond advertising on YouTube, Google and Facebook networks. Click To Tweet
Remember, to be a successful publisher; you need to have a good reputation. It means that you must not use bots or software to manipulate clicks and impressions.
List of Video Ad Networks
- Google AdSense
- Vibrant Media
- Epom Market
- Propel Media
- Propeller Ads
- Doubleclick Ad Exchange
- Tribal Fusion
- Sekindo / Primis
- Yellow Hammer
- UnderTone Ad Network
- One by AOL
- Adobe Primetime
- VeohClick Ad Network
- Pulse Point
- Casale Media
- Vibrant Media
- ValueClick Media
- Burst Media
- Matomy Display
Disclaimer: The list above is in no particular order and is not intended to be an exhaustive list. The mention and listing of any video ad network in this post do not in any way constitute my endorsement of same.
The cost of advertising on some of these networks are quite affordable, so do not be scared. As mentioned above, you need to do your research to find the one you are comfortable working with and get to work.
Is there any other ad network for small publishers that I left out? Let me know.
- Reasons Why Video is Good for Your Content Marketing
- Types of Content for Your Video Marketing
- Here’s How to Start Using Video Marketing
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