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You are here: Home / Digital Marketing / The Best Video Ad Networks for Small Publishers

The Best Video Ad Networks for Small Publishers

Ademola Abimbola · 6 minutes well-spent · Updated: September 6, 2022

Some time ago, my neighbour asked me about small publishers’ ad networks. My nephew recently asked me similar questions about video ad networks and YouTube.

It made me think of how I can help small publishers looking for ad networks to promote their content to gain additional revenue. Video content creators can use comprehensive video marketing, rich media ads, display advertising, mobile advertising and more to reach their target audience. There are various advertising technology and platforms available that it is a struggle to keep up.

One of the best things about these video ads is running on many players, whether stationary or a sticky video player. The traffic doesn’t need an additional video player to run these ads. And they use different technologies in finding the best demand sources for every impression letting customers get the highest possible yield for each pageview. Thus giving them the best bang for their buck. Some even use artificial intelligence to optimise ad revenue for mobile publishers.

Table of Contents

  • Best Ad Networks For Small Publishers
  • What Is an Ad Network vs Video Ad Network?
  • List of The Best Video Ad Networks for Small Publishers
  • List of Video Ad Networks
  • Conclusion

Best Ad Networks For Small Publishers

If you want to find the best types of video ad networks for small publishers that accept new websites with less traffic, you’ve come to the right article.

Advertising is one of the most popular and oldest blog monetisation methods for making money online from a blog. Most bloggers and website publishers today are already well familiar with Google Ads. But other alternative ad networks are available for bloggers and publishers to consider.

Ad networks help publishers turn their website traffic into income. The most popular forms of online advertising for small publishers are display ads and native ad networks. Are you a publisher that wants to earn money placing native ad networks on your website? Then I am sure you know native ad networks perform better than other formats of ads online.

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What Is an Ad Network vs Video Ad Network?interaction abstract head woman media

According to MartecToday, ad networks allow advertisers to buy digital ads across many publisher sites and apps.

Ad networks are unlike Google’s Ads, where advertisers and agencies handle bidding, targeting and optimisation themselves. Many ad networks run campaigns on behalf of agencies and advertisers. Publishers typically earn a cut of ad revenues.

Video ad networks are companies and platforms that concentrate on or include video as an advertisement that they distribute on websites and apps in their system. They display text-based and image-based ads in banners or around the text in articles or blog posts. Video ads have more demand and placement options.

High-quality video ads are a relatively recent concept for many publishers conversant with monetising their properties through the tried and tested traditional banner ads.

You’ve spent a lot of time and resources creating your content. After you create your content, what do you do with it? Do you leave it to lie fallow and collect dust? Nope! It would be best if you promoted it actively via video ads.

Video is the most favoured format worldwide for delivering content. It is prevalent among youths.

It would help if you considered several factors when advertising your content in video format. Consider the devices your customers are likely to use and the targeting options available to you.

For companies just starting with online video advertising, we recommend beginning with YouTube, the Google Display Network, and Facebook. Click To Tweet

Other essential facts you need to consider when placing your ad online include cost, format options, targeting, and metrics.

According to Single Grain’s article, advertisers can target customers by device, geography, and observed behavioural patterns. The network’s big data solutions allow you to identify the ideal time to serve ads to customers to maximise your conversion rates.

As you can see from the above stats, mobile advertising and mobile ad networks play an influential role in our digital age. The same article notes that over 62% of people purchased a mobile device, and only a third of consumers used a mobile device and a desktop for the same purpose. 80% of consumers used a mobile phone to research products and prices.

According to Statista, ad spending in the Video Advertising segment is projected to reach US$37,418m in 2021. They also predict that in 2021, they expected digital video advertising to attract 80.1 billion U.S. dollars in spending worldwide, and the source projected that the expenditure would increase to 120 billion by 2024. Statista also says that spending on programmatically traded video ads is expected almost to double, reaching nearly 43 billion U.S. dollars by the end of 2022.

You can run ads on either a CPC or CPM basis. But according to the Single Grain article mentioned earlier, 90% of advertisers want to use CPC to limit the risks of low click-through rates.

Whether serving a mobile or desktop audience, select the best ad network to deliver high-impact, high-quality video ads on every device.

For companies just starting with online video advertising, we recommend beginning with YouTube, the Google Display Network, and Facebook.

According to this article, a brand that everyone is familiar with, Google offers a near 100% fill rate with high-quality ads and decent overall performance in terms of revenue.

Google Adsense offers the best ad performance for international traffic at close to 100% fill for small publishers. Though Adsense is an excellent marketing platform, the challenge lies in getting Adsense approval.

This list will help you discover the different video ad networks available for you to choose from and the best ad network for your business. Click To Tweet

According to these stats, the Bing contextual ad network comprises an enormous pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats.

However, with time, small independent publishers need to look beyond advertising on YouTube, Google, and Facebook networks.

Unfortunately, these small publishers usually base all their strategies on these big companies’ digital ad networks.

However, most popular video ad networks prefer reputable publishers with millions of page views per month. This has led to a lowering of opportunities for small to medium-sized publishers.

It’s often necessary for 40% of your video content to have over 2 million video impressions per month to be successful.

List of The Best Video Ad Networks for Small PublishersiPad touchscreen

Therefore, I have compiled a list of video ad networks for small publishers across a network of online video platforms.

Are you a video publisher or website owner? Are you looking for ad networks for publishers? Check out this list of the best online video advertising networks. It’s not a real-time list or an exhaustive list. Choose from various vendors you think are secure and trustworthy, and provide the best opportunity to monetise your blog or website.

I hope this list will help you discover the different video ad networks available to choose from and the best ad network for your user and business.

Let me know if other ad networks are not on this video ad networks list. Provided the platform you’re looking for that is not yet on this list has an excellent reputation for great ad campaigns, video ad formats and targeting options, I may consider adding it.

Small independent publishers need to look beyond advertising on YouTube, Google and Facebook networks. Click To Tweet

Remember to be a successful publisher; it would help if you had an excellent reputation. You must not use bots or software to manipulate clicks and impressions or hinder user experience.

List of Video Ad Networks

Here is a shortlist including the top paying ad network, Google AdSense alternatives for low traffic, and some of the largest ad networks.

Before you jump to any of these ad networks, read their reviews, requirements, payment methods, and all the details you need to know.

You want a video ad network to display your ads across multiple devices and choose targeting options. You also want a choice of various ad formats.

A good video ad network should provide you with the superb servers, reports, analytics, and measurement tools you need to test your ad campaigns and ensure that your ads perform to your expectations and increase your revenue.

Here is a list of video ad networks:

  1. Media.net
  2. Google Ads
  3. RevenueHits
  4. Infolinks
  5. Viewdeos
  6. Chitika
  7. BidVertiser
  8. AdCash
  9. AdBlade
  10. Undertone
  11. Vibrant Media
  12. VerizonMedia
  13. Epom Market
  14. PropellerAds
  15. BlogAds
  16. Conversant
  17. Exponential
  18. Propel Media
  19. AdMaven
  20. PopAds
  21. Adsterra
  22. ClickAdu
  23. HillTopAds
  24. Adbuff
  25. TrafficForce
  26. EMX
  27. BuySellAds
  28. Absolutclick
  29. AdPushup
  30. Propeller Ads
  31. Clicksor
  32. Doubleclick Ad Exchange
  33. Tribal Fusion
  34. OpenX
  35. Sharethrough
  36. Komoona
  37. Sekindo / Primis
  38. Yellow Hammer
  39. PixFuture
  40. Trion
  41. Chocolate
  42. UnderTone Ad Network
  43. HaxHax
  44. RhythmOne
  45. BrightRoll
  46. Videology
  47. Selectmedia
  48. One by AOL
  49. YuMe
  50. Adobe Primetime
  51. VeohClick Ad Network
  52. SpotX
  53. Advertising.com
  54. CPXInteractive
  55. Sovrn
  56. Pulse Point
  57. Casale Media
  58. Vibrant Media
  59. ValueClick Media
  60. Burst Media
  61. BidVertiser
  62. Matomy Display
  63. PopCash
  64. Revenue hits

Disclaimer: The list above is in no particular order and is not intended to be exhaustive. The media companies above are some of the best available. Multiple ad networks are available that it is impossible to cover in this post. So, I intend to update this list regularly.

Conclusion

The cost of advertising on some of these networks is affordable. So, you need not fear. As mentioned above, you need to research to find the one you are comfortable working with.

Is there any other advertising platform or online ad network for small publishers that I left out? Are there any new ad networks you feel deserve a spot on the list? Let me know.

Have you used any of the above media companies for your video ad campaigns? Please share your experience with me on Twitter @ademolaabimbola or @mauconline.

Related Article(s)

  • Reasons Why Video is Good for Your Content Marketing
  • Types of Content for Your Video Marketing
  • Here’s How to use Video Marketing
  • Types of Video Marketing

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Filed Under: Digital Marketing

About Ademola Abimbola

Ademola Abimbola is the founder of Mauco Enterprises. He is a digital marketer with two decades of experience. He provides site audits, phone consultations, digital marketing and social media marketing help. Follow him on LinkedIn and Twitter.

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