In this our digital age, the amount of content churned out daily on the internet from videos, podcasts, photos, blog posts, infographic, and so on is staggering.
There is never a shortage of fresh content about different topics under the sun.
Creating this substantial amount of content is difficult and does not come cheap.
Some businesses spend vast sums of money to ensure they provide content relevant to their target audience.
Producing these various forms of content is not random. Instead, it follows a system known as the Content Marketing Cycle.
The content marketing cycle is the different stages or steps, from start to finish, to create and market content.
Let us look at how you can make use of the content marketing cycle when creating and marketing your content for your business.When you create your content, realise that the content will not sell itself. Click To Tweet
Listening and Creating Buyer Personas
Before you create any piece of content, you need to know you are creating the content to start with and for whom you produce that piece of content.
All this is what we cover at this stage. Through the use of different social media tools, you listen to conversations related to your industry or brand online.
From the data you gather, you can create personas based on types of customers that your business already has or wish to attract.
Deciding on the Theme & Topics
Based on the listening stage above, you’ll be able to identify some critical issues that interest your target audience or that is posting some challenges for your target audience.
From the various problems or difficulties identified you can create of theme or topic which your content will address.
The point of creating content to discuss a particular issue or issues is to show your expertise in that specific topic to earn the trust and business of your existing and potential customers
Using the information gathered from above you now start to build your content like your blog post, infographic, video, slide presentation etc.
The nature and format of the content you create is one that you are most happy producing, and that will highlight your expertise on that topic.
Your content needs to be informative and educative and sometimes entertaining to captivate your audience, especially in today’s attention-deficit world.
If you don’t have the particular skills and tools to produce your desired content in-house, contact us to outsource it.
We will be glad to help you out.
When you create your content, realise that the content will not sell itself.
You need to put your time and resources into promoting your content to ensure that it captivates your intended audience and yields positive ROI for you.
If you find that you don’t have the skills to promote your content, don’t be shy to contact us to outsource.
Measuring and Evaluating Content
To ensure that you’re not throwing money away by creating and promoting content which is of no value to your current and likely customers, you need to measure and test the effectiveness of your content.
These days, an extraordinary piece of content is not one that you create today and forget about it by the end of the week.
Great content is one that is suitable for repurposing into other valuable content and thus keeps it fresh and relevant.
For instance, you can repurpose an infographic into a podcast, video or blog post and vice versa.
Excellent content should never go to waste.
As you see from the above, the content marketing cycle ensures that our content will be of value to those for the owner.
So do you follow the content marketing cycle when creating your content? Need help?
Book a marketing consultation. We’ll be glad to help.
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