In this digital age, the amount of information churned out daily on the internet through videos, podcasts, photos, blog posts, infographics, and so on is staggering. Producing these various forms of information is not random. Instead, it follows a content strategy known as the content marketing cycle.
According to the Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
But is there any proof that content marketing works? Sure! According to this article, companies that update their blog frequently report 55% more website visitors. The content in your blogs impacts whether the reader makes a purchase. According to BlogHer, 81% of U.S. online consumers have made a purchase based on a blog’s recommendations.
What Is the Content Marketing Cycle, and How Can It Help You?
If you do a Google search for “content marketing cycle”, you’ll likely get several definitions. Essentially, it’s the different stages or steps from start to finish to create and market content. It describes the entire process from research to execution and how you can help prospects along! Content marketing is a hot topic of interest for today’s business owners and marketers.These days, an extraordinary piece of content is not one you create today and forget about it by the end of the week. Click To Tweet
We base successful content marketing on a content strategy that ensures there is never a shortage of new information about different topics under the sun. Creating this substantial amount of it is difficult and does not come cheap.
Some businesses spend vast sums of money on content creation to ensure they provide information relevant to their target consumers.
When creating any piece of content, it must help to funnel your audience toward the desired result. Knowing whether it is having the desired impact on your business is crucial for business owners and marketers in every industry.
Let us look at how you can use the content marketing cycle in marketing your business at all times.
Here are seven stages of the content marketing life cycle every business owner and digital marketer should know.
Listening and Creating Buyer Personas
Before you create any piece of content, you need to know why you are creating it to start with and for whom. All this is what we cover at this stage. Through different social media tools, you listen to conversations related to your industry or brand online. From the data you gather, you can create personas based on the customers your business already has or wish to attract.
Deciding on the Theme & Topics
Based on the listening stage above, you’ll be able to identify some critical issues that interest your target audience or pose some challenges for your target audience. From the various challenges identified, you can create the theme or topic which your content will address. The point of creating marketing collateral to discuss a particular issue is to show your expertise in that specific topic to earn the trust and business of your existing and potential customers.Let us look at how you can use the content marketing cycle in marketing your business at all times. Click To Tweet
Using the information gathered from above, you now build your information like your blog post, infographic, video, slide presentation, etc. The format in which you create it is one that you are most happy producing, and it will highlight your expertise on the topic. It needs to be informative and educative and sometimes entertaining to captivate your audience, especially today’s attention-deficit world. If you don’t have the particular skills and tools to produce it in-house, contact us to outsource it. We will be glad to help you out.
When you create your content, realise that it will not sell itself. You need to put your time and resources into promoting it to ensure that it captivates your intended audience and yields positive ROI for you. If you find you don’t have the skills to promote it, don’t be shy to outsource the production.
Measuring and Evaluating Content
To ensure that you’re not throwing money away by creating and promoting information that is of no value to your current and likely customers, you need to measure and test your content marketing efforts’ effectiveness.
These days, an extraordinary piece of content is not one you create today and forget about it by the end of the week. Great content is suitable for repurposing into other valuable pieces and thus keeps it fresh and relevant at all times. For instance, you can repurpose an infographic into a podcast, video or blog post and vice versa. Excellent content should never go to waste.We base successful content marketing on a content strategy that ensures there is never a shortage of new information about different topics under the sun. Click To Tweet
As you see from the above, the content marketing cycle ensures that our content is valuable to you and your customers. So do you have a content strategy that follows the content marketing cycle in your business? Do you need help to do so?
If you have questions, contact us or tweet us @ademolaabimbola or @mauconline.
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