Use Social Media Marketing to Promote Your Business

What’s a marketing technique that you can use for free that serves your customers while earning you free publicity?

The answer: social media marketing, i.e. using websites like Facebook, Instagram, Twitter, YouTube and several others. In this article, we look at marketing on social media and answer how you can use social media for marketing. We shall also learn about the benefits of social media marketing.

What is Social Media Marketing?

Small and large companies alike can reach new prospects and customers with social media marketing. A social media marketing strategy involves creating content on social networking sites and sharing it to achieve marketing and branding goals. The social media space is a place for you to build and promote your brand.

What Are the Benefits of Social Media Marketing?

According to this article, in a recent survey of 250 business executives, 72% are currently using social media as a source of data and insights to inform their company’s business decisions. Another article notes 52% of social media marketers believe social media positively influences their company’s revenue and sales. This article says that according to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media.

Using social media is a great way to share your brand’s mission and share stories. A solid social media marketing strategy will generate conversation about your brand, products, and partners. Share stories of people who use your product or service. Using social media has developed way beyond simply broadcasting company content to customers. Focus on sharing content that naturally creates a conversation with your customer.

What's a marketing technique that you can use for free that serves your customers while earning you free publicity? The answer: social media marketing Click To Tweet

If you have a Facebook business page (not your personal profile), do you promote user-generated content? Asking a simple question can increase your engagement rate. And most times, all you need to create content is your mobile phone. It will enable you to take good quality photos and videos to post to your channel to spark the conversation. You can also ask your customer to share their picture and video of your product, service, or company.

You can use Facebook and other social media platforms in social media marketing to promote brand recognition, increase sales, and drive website traffic. A quality social media marketing strategy can create loyal brand advocates, influence leads and increase sales for your business.

All the above will ultimately influence everything from your marketing messaging to how you’ll approach customer service or social selling. Whether through promotional posts or social ads, monitoring conversions and URL clicks can help you better determine your ROI from social media.

Social media marketing for small businesses involves being present on social media and interacting with existing customers. By so doing, you can get valuable customer feedback about your brand.

What Can Social Media Marketing Do For Your Business?

SMM can help with several goals, such as

Driving conversions
Establishing a brand identity and positive brand association
Improving communication and interaction with key audiences
Drive website traffic and sales.

You will be more likely to reach any other marketing goal you may have on your list the bigger and more engaged your social media audience is!

Small and large companies alike can reach new prospects and customers with social media marketing. Click To Tweet

What Are the Major Social Media Platforms?

At the moment, (and in no particular order) the following social media platforms are top of the list:

Facebook,
Instagram,
Twitter,
LinkedIn,
Pinterest,
Reddit,
YouTube, and
Snapchat.

These are some platforms that your customer base will probably hang out with you. Therefore, you need to consider snagging your business profiles on these networks if you have not done so already.

What Platforms Should I Choose?

It’s imperative to choose the channels into which you will put your time, money, and effort strategically to get optimum results from social media marketing and achieve your business goals.

As a business owner, it’s better to pick a few platforms you think your target audience is on than on all platforms when starting social media marketing. Avoid stretching yourself too thin—instead, target networks in which your core audience already takes part. Maybe you’d like to attract a more dedicated audience. Any combination of these goals mentioned above is fair game and can help you better understand which platforms to use.

You can use Facebook and other social media platforms in social media marketing to promote brand recognition, increase sales, and drive website traffic. Click To Tweet

With social media, Facebook is often the first site mentioned, and for a good reason. You should use Facebook if you’re going to choose only one platform for your business. Facebook makes it easy to engage your audience, collect reviews, provide customer service and advertising. By sharing links to new articles and pages, you let readers know exactly where to find your most recent content.

If yours is a B2B operation, your best bet for your business marketing and business development is LinkedIn. LinkedIn is an important tool for reaching B2B prospects and hiring managers as a professional social network.

How Can Social Media Be Used for Marketing?

You should use social media for marketing your small business because your customers spend time on these platforms. If you are active on your customers’ favourite channels, connecting with your target audience is easy. Your company can make authentic connections with your leads and your existing and potential customers on social media, rather than just delivering direct marketing messages.

Active users are plentiful on social media platforms because these channels offer a fun and simple way to network, communicate with friends and family, and stay connected with current affairs. However, when these active users follow brands and engage with their social media content, they find the content and information valuable in a social media campaign. Social media may allow you to show consumers a different side of your brand and be more conversational, which may be why consumers are more receptive to your marketing message. As mentioned above, you can share photos and videos of behind the scene activities in your company. If you want to go further, you can ask your followers and other active users to share photos and videos of how they engage with your company on social media. We know this type of content as user-generated content (UGC).

Getting more inbound traffic to your website is another way to take advantage of your social media profiles. As already mentioned above, another benefit of marketing through social media is that it helps you improve visibility and thus increases recognition for your brand. Posting engaging content that adds value for your target audience makes your brand more accessible and familiar for new leads and current customers.

Social media marketing for small businesses involves being present on social media and interacting with existing customers. Click To Tweet

Platforms like Facebook have sophisticated targeting capabilities, which allow you to connect with more relevant buyers, helping you drive traffic to your site. Facebook advertising, you can identify new potential leads by defining your ideal customer through the ads platform.

Social networks are, most times, viewed as an excellent tool for avoiding costly market research. You can thus strategically target different audiences through social media marketing, depending on your brand’s channels.

What Can We Do for You?

Mauco Enterprises can assist you with your social media marketing strategy or your social media presence. How? By crafting and optimising your social media strategy if you don’t have one. By helping you choose the social channel which will give you the best bang for your buck and integrating it with your other marketing efforts.

We’ll show you how to effectively use social media channels and social media content to advertise your business and attract customers. Schedule a marketing consultation session with us today to get started.

Do You Have Any Questions?

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