We live in a visual world. We process visuals 60,000 times faster than words. People remember 80% of what they see compared to 20% of what they read.
From sunrise to sunset we’re surrounded by screens. Whether on our smartphones, tablets, the GPS in our cars, our smartwatches, laptops etc.
And the bulk of the information and entertainment (news, TV shows, movies, etc.) we consume these days is through screens.
Therefore, as we discussed in our previous article savvy business owners need to move with the times.
You need to capture the attention of your target audience and market your product and services to them on these screens using video marketing.
Video marketing is all about filming, editing your film, and sharing the final video with your target audience to attract and promote your target audience to your organisation or brand.
For video marketing to have a positive impact on your organisation and brand everyone (management and staff) needs must come onboard.
Everyone needs to cooperate in ensuring that your video marketing campaign is a success. Video marketing is part and parcel of your organisation’s culture.
Make sure everyone is comfortable participating in a video. After all, you don’t want any member of your team looking disgruntled in the video. The point of video marketing is to attract and not repel your viewers.
So what types of video content should you be producing your video marketing? Let us take a look at a few of them that you can attempt right away without too many problems.
If for any reason video marketing is not your thing, feel free to outsource your video marketing to us.
But for those of you who don’t mind doing video marketing yourselves, let’s get started on the types of content for your video marketing.
Repurpose Old Content
Repurpose old content that has done well with your audience in the past. Turn them into videos. Repurposing content is an excellent, easy way to get started with video marketing.
Using your web analytics software, find out which blog post or content has received a lot of views and engagement in the past. Then convert it into a video.
See an example of how we repurposed our past blog post into this video below.
If you are the adventurous type, you can also give this a twist. Look for all your existing content that has not done well in the past. Then convert these into videos. Who knows, the new format might make it perform better with your audience. You’ll never know until you try.
Leverage User-generated Content
Encourage your customers and fans to make videos of how they are using your product or how they’ve benefited from using your service.
Or you can ask them to create video testimonials, saying why they love your brand. As an incentive for their participation, host contests and giveaways offer enticing prizes.
Encourage Your Customers to Share Their Stories
There is no better advocate of your brand than a satisfied customer! Therefore, encourage your customers to share their stories and experiences with your brand.
Encouraging your customers to share their stories will help their friends and relatives to buy your products and services.Make sure everyone is comfortable participating in a video. After all, you don't want any member of your team looking disgruntled in the video. The video marketing is to attract and not repel your viewers. Click To Tweet
Invite the Online Community to In-person Events
Where practical and your circumstances and finance permit, you can invite your top fans on social media to meet and greet them in-person at your office.
Then you can stream your meeting with them live on your social media channels. Inviting your online community to in-person events will create excellent video content for your online community to share.
Videos of the event would also encourage your existing fans and followers to engage with your content online in the hopes of being invited to similar gatherings.
Share Behind-the-scenes Videos
In our digital age, transparency is key to the growth of your brand, especially on social media. Share behind-the-scenes videos of your operations, how you manufacture your products or deliver your services.
Use such videos as an opportunity to share the USP (unique selling points) about your brand. What makes you unique and what differentiates you stand out from your competitors.
Explain Concepts and Products
Whiteboard explainer animation videos are quite common these days. Brands use them to explain industry concepts or to explain the use or benefit of their products to their customers.
They say a picture is worth a thousand words, so a video is worth a lot more.
Messages and Appreciation
Create short videos to send out your holiday greetings and to use in expressing your gratitude to your customers and online community.
Even a simple video like this one below to say ‘thank you’ to your online community goes a long way.
A word of caution! You don’t need to produce all these types of videos all at once. Select a couple and become proficient in creating that particular type of video content.
Get started producing any of these types of videos or outsource your video marketing to us.
Video marketing is here to stay. Video marketing will continue to have an impact on digital and social media marketing.
The sooner you get started with video marketing, the sooner you can start reaping the benefits.
That’s a wrap! See you later.
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