We live in a visual world. We process visuals 60,000 times faster than words. People remember 80% of what they see compared to 20% of what they read.
From sunrise to sunset, we’re surrounded by screens. Whether on our smartphones, tablets, the GPS in our cars, smartwatches, laptops etc., visual content is everywhere.
And the bulk of the information and entertainment (news, TV shows, movies, etc.) we consume these days is through screens.
Therefore, as discussed in our previous article, savvy business owners need to move with the times.
You need to capture the attention of your target audience and market your product and services to them on these screens using video marketing. That’s why many companies are investing in marketing videos and video advertising.
What is Video Content Marketing?
Video content marketing is all about using video format to offer your target audience a real glimpse into what makes your brand unique. Video marketing or marketing videos are an essential part of your content marketing strategy and entire digital marketing efforts.
Reasons Why You Need to Use Video Content Marketing
Video marketing is all about filming, editing your film, and sharing the video with your target audience to attract and promote your target audience to your organisation or brand.
This research found that online video is a 600% more effective marketing tool than print and direct mail combined. These live-stream stats say 47% of live streaming video viewers worldwide stream more live video than a year ago.
This article says that video on landing pages can increase conversion rates by over 80%. The mere mention of the word video in your email subject line boosts open rates by 19%, and 90% of customers also say videos help them make buying decisions.
For more reasons you need to use video content marketing, read my article Reasons Why You Need to Use Video Content Marketing.
Online Video Marketing Success Rules
For video marketing to positively impact your organisation and brand, everyone (management and staff) needs to come onboard.
Everyone needs to cooperate in ensuring that your video marketing campaign is a success. Video marketing is part and parcel of your organisation’s culture.
Make sure everyone is comfortable taking part in a video. You don’t want any member of your team looking disgruntled in the video. The point of video marketing is to attract and not repel your viewers.
Remember to exercise caution when using video format for sensitive promotions or valuable information. You don’t want people watching your video to get the wrong impression about your message or brand.
So, what types of video content should you produce for your video marketing? Let us look at a few of them you can attempt now without too many problems.
If video marketing is not your thing for any reason, outsource your video marketing to us.
But for those of you who don’t mind doing video marketing yourselves, let’s get started on the content for your video marketing.
Video Marketing Content Ideas
Here are some innovative ways to generate great video ideas for video marketing.
Repurpose Old Content
Repurpose old content that has done well with your audience in the past. Turn them into quality videos. Repurposing content is an excellent, simple way to start video marketing.
Using your web analytics software, find out which blog post or content has received a lot of views and engagement in the past. Then convert it into a video.
See an example of how we repurposed an old blog post from 2018 into this compelling video below.
If you are the adventurous type, you can also tweak this. Look for all your existing content that has not done well in the past. Then convert these into awesome videos. Who knows, the new branded videos format might make it perform better with your audience. You’ll never know until you try.
Leverage User-generated Content
Encourage your customers and fans to make videos of how they use your product or how they’ve enjoyed using your service. These are some of the best videos you can use to create brand exposure or brand awareness and promote your brand. This type of video content generates excellent engagement on social media.
Or you can ask them to create video testimonials or product review videos, saying why they love your brand. As an incentive for their participation, host contests and giveaways offer enticing prizes. Would you please encourage them to share these videos on their social channels?
Would you mind encouraging them to share these videos on their social channels?
Encourage Your Customers to Share Their Stories
There is no better advocate of your brand than a satisfied customer! Therefore, encourage your customers to share their stories and experiences with your brand, i.e. customer testimonials.
Encourage your customers to create video reviews to share their stories and reviews of your brand. These will help their friends and relatives purchase your product or service.
These types of video content (i.e. user-generated video advertising or testimonial videos) also generate great engagement on social media. Therefore, encourage customers and employees to share them on their social channels. You can also use them for your video advertising.Make sure everyone is comfortable taking part in a video. You don't want any member of your team looking disgruntled in the video. Video marketing is to attract and not repel your viewers. Click To Tweet
Invite the Online Community to In-person Events
Where practical and your circumstances and finance permit, you can invite your top fans on social media to meet and greet them in person at your office.
Then you can stream your meeting with them live on video platforms and your social media channels. Inviting your online community to in-person events will create excellent video content for your online community to share.
Videos of the event would also encourage your existing fans and followers to engage with your content online, hoping to be invited to similar gatherings.
Share Behind-the-scenes Videos
In our digital age, transparency is key to the growth of your brand, especially on social media. Share behind-the-scenes videos of your operations, how you manufacture your products or deliver your services.
Behind-the-scenes and company culture videos help your brand to develop a personality. A behind-the-scenes product video will also have high reach and engagements on Facebook, Twitter, Instagram and Snapchat.
Use these types of marketing videos as an opportunity to share the USP (unique selling points) about your brand. What makes you unique, and what differentiates you stand out from your competitors.
Explain Concepts and Products
Whiteboard explainer animation videos are common video content these days. Brands use explainer videos, product demos or how-to videos to explain industry concepts or explain their products’ use or benefit to a potential customer.
They say a picture is worth a thousand words, so producing videos, especially high-quality video advertising, is worth more. They also rank well in search engines giving you additional brand exposure.
Messages and Appreciation
Create short videos to send out your holiday greetings and express your gratitude to your customers and online community. You can also consider producing a video series as part of your video marketing strategy.
Even a simple video like this one below to say ‘thank you to your online community goes a long way.
Producing compelling marketing videos or video streaming can take your content strategy to the next level. And you don’t need Hollywood production quality or expensive video editing software to be successful with video content marketing. Start with a simple, high-end smartphone or digital camera.
A word of caution! You need not produce all these types of video content all at once. Select a couple and become proficient in creating that video content.
Get started producing any of these videos as your online video content. Or outsource your video marketing to us.
Video marketing is here to stay. Video marketing will continue to impact digital and social media marketing. Video marketing is integral to your content strategy and overall digital marketing efforts.
The sooner you get started with video marketing, the sooner you can begin reaping the benefits.
That’s a wrap! See you later.
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