In our marketing digest for this week, we learn about how Twitter is testing a new ‘Quotes’ counter. And other interesting articles.
Let’s get started.
How to Create Pillar Content Google Will Love
The goal should be to fill the core topic section on your resource page with top-performing subtopic content assets connecting people with the most valuable resources based on what others found helpful.
- It’s important that your content supports visitors to become customers.
- Colgate features products related to gum disease at the bottom of its resource page.
- Think of potential subtopic content ideas in the form of a question because people usually type search queries in the form of a question.
- Think of potential subtopic content ideas in the form of a question.
- The best thing is to focus your time and energy on creating your first cluster of related content that links to a pillar page for a core topic.
Twitter Is Testing a New ‘quotes’ Counter
Twitter may not implement this feature, because social networks test things without rolling them out to everyone all the time.
- Twitter updated the iOS app in May to allow users to delineate between quote retweets and regular retweets if they tap the “Retweets” counter.
- Now on iOS, you can see Retweets with comments all in one place.
Genius Not Looking so Smart after Google Escapes Liability for ‘misappropriating’ Lyrics
To many, this was another example of Google abusing its power. Except it wasn’t, court finds.
- Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website.
- The original state court complaint said, Defendants Google LLC and LyricFind have been caught red-handed misappropriating content from Genius’s website, which they have exploited-and continue to exploit for their own financial benefit and to Genius’s financial detriment.
- Genius used a clever watermarking strategy to catch LyricFind and Google allegedly stealing lyrics red-handed.
- LyricFind acknowledged that it had Genius lyrics in its database, which were then displayed in Google oneboxes.
Full article: https://searchengineland.com/genius-not-looking-so-smart-after-google-escapes-liability-for-misappropriating-lyrics-339010
A Day in the Metaverse
AR glasses can help people new to a job start working on the first day by showing them the processes and flows.
- Looking inside, Katie swipes through various outfit combinations her glasses show her.
- Katie gets a call from her boss who digitally appears on the bench next to her.
- A map of the office building appears showing her the conference room where her boss is located.
- After the virtual tour, Katie gets an audio reminder that the building where she works is having an emergency drill to practice in case the city gets flooded again, as flooding has become an increased concern for residents.
- Katie and her coworkers gather and the building’s AI facility manager, James, another virtual human, lets everyone know that in case of an emergency like the one they are practising for, they should all take the stairs to the top level and that flying autonomous rescue vehicles will be there to airlift everyone to a safety zone.
That’s all I’ve got for you this week. Let me know what you’ve been reading. Hit me up on social media. See you next week.
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