Our marketing digest this week highlights an article that reveals how Twitter’s image-cropping algorithm is biased toward white people, women.
Read this and other summaries are below.
How to Fix the 3 Most Common Mistakes New Entrepreneurs Make
For any entrepreneur with a predominately online presence, there are many passive ways to build income streams into your website and products that will bring in extra money while you focus on serving your current customers.
- Mistake #1: Not using Affiliate Marketing
- Mistake #2: Not Including Upsells in your Sales Funnel
- Mistake #3: Getting Mired in Back-End Administrative Tasks
Google Page Experience Update Will Come to Desktop Pages
Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update is initially only going to be looking at mobile pages, Google is looking to bringing it to desktop pages as well.
- “I am happy to announce that we are bringing page experience ranking to desktop,” Jose said on the video.
- “While we’re launching page experience on mobile soon, we believe page experience is critical no matter the surface the user is browsing the web. This is why we’re working hard on bringing page experience ranking to desktop,” he added.
- This is not launching in mid-June with the page experience update.
- Initially, Google told us this will launch for mobile pages only and desktop pages would not be considered but that is now going to change in the future.
- While, I do not believe this page experience update will be a significant update where you will see tons of sites see their rankings drastically change, those working towards improving their page experience have been primarily focused on their mobile pages.
- Now, that you have your mobile pages ready for this update, you can shift focus towards your desktop pages.
Twitter: Our AI Image-cropping Algorithm Is Biased Toward White People, Women
Twitter said its AI-powered image-cropping algorithm is slightly biased in favour of white people and women after all and has taken steps to ditch its reliance on the machine-learning code.
- We’re told the software is about eight per cent more skewed towards displaying women compared to men, and four per cent more for people with lighter skin compared to those with darker skin.
- The team conducted their tests by comparing the way the software handled images of Black females, Black males, White females, and White males, running the experiment 10,000 times.
- In the previous study, staff looked at how the code cropped White people versus Black people, White versus Indian, White versus Asian, and male versus female, running the tests just 200 times.
- Two images released by CNSA, one from the front obstacle avoidance camera and the other from a navigation camera, show the rover looking in good health.
How to Create a Lead Generation Minisite in 3 Steps
If setting up a minisite to claim your old but neglected domains have been on your mind for quite some time, this guide will finally get you up and running.
- 3.1 Set up your lead generation forms
- 3.2 Implement secondary engagement triggers
- 3.3 A/B test often
That’s all the summaries I’ve got for you this week. God willing, I’ll be back next week. Take good care.
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