In this week’s marketing digest, our title article tells how Twitter is building a ‘subscription platform,’ and paying for tweets might be a thing.
Let’s dig in.
To Be More Creative, Schedule Your Breaks
When you’re working on tasks that would enjoy creative thinking, insert breaks to refresh your approach.
Summary
- In contrast, switching back and forth between two tasks at a set interval can reset your thinking, enabling you to approach each task from fresh angles.
- In an experiment, we randomly assigned participants to one of the three approaches.
- Participants who were instructed to switch back and forth between two problems at a fixed interval were more likely to find the correct answer to both problems than participants who switched at their own discretion or halfway through the allotted time.
- These researchers’ findings, coupled with ours, suggest that the hustle and bustle of your daily work life may help your creativity if it leads you to step away from a task and refresh your thinking.
Martech Practitioners Must Leverage Interdepartmental Interactions
Martech practitioners take part in coalitions, and teamwork is key. To succeed, technologists need to identify and foster interdepartmental collaborations to excel.
Summary
- Depending upon the type of organisation, modellers likely work with departments that process data; for instance, in higher education, institutional research is a great partner since its responsibility is to house and analyse data collected throughout the organisation.
- Marketing technologists should test their specific role to determine which departments are productive collaborators.
- Another crucial department that Martech practitioners interact with is product management.
- For instance, social media is an important channel for both marketing and PR, and Martech practitioners can help identify utilities that meet the needs of both parties.
- To succeed, technologists need to identify and foster interdepartmental collaborations to excel.
Twitter Is Building a ‘Subscription Platform,’ and Paying for Tweets Might Be a Thing
Imagine a future where celebrities and influencers can charge for access to their tweets. Or, news outlets can share breaking stories or in-depth reporting with their subscribers before their non-paying Twitter followers.
Summary
- Meant to be read in the tone of sarcastic disbelief, it’s often brought out to highlight the absurdity of a situation that someone has, stumbled ass-first into online on full display for all Twitter users to witness in real-time, free of charge.
- But, if a job listing on Twitter’s job board is any sign, that last part might go the way of 140-character limits.
- We can guess, but, and that guess involves a paid and possibly exclusive subscription access to tweets.
- That suggests some directions Twitter might head.
Can Clickbait Be Used for Good?
No matter where you fall in the clickbait debate, we all likely can agree on the resulting principle: Create the bait, and when they click, don’t disappoint them.
Summary
- The problem with clickbait is that it’s a one-sided deal with your audience.
- P.T. Barnum’s Greatest Show on Earth label as an example of pre-internet clickbait: While it is debatable that P.T. Barnum truly had the greatest show on Earth, his clickbait advertising did get people to come to see his show, and what they saw was entertaining.
- When done correctly, it’s one of the best ways to get people to take notice and give you their most precious asset: attention.
- The trick is to write a killer headline with a hook and follow through with a good article.
- Clickbait has one motivation to entice users to click on a link/video by using highly engaging headlines and thumbnails, says Matt Slaymaker, paid search strategist at Perficient.
Conclusion
That’s all for this week, folks! So what have you been reading lately? Let me know in the comments or on any of our social media channels. See you next week.
Related Article(s)
- The Best Questions to Help You Discover Your Goal on Twitter
- Should You Post the Same Content to All Social Networks?
- The Simple Management of Social Media that Wins Customers
- 5 Rules of Social Media Engagement
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