A lot of potential Nigerian entrepreneurs want to start a business in Nigeria. They are searching for the most successful small business ideas and legitimate online business opportunities in Nigeria.
These days, because of COVID-19 pandemic, thousands of businesses in Nigeria are taking their business online to leverage the massive community of Nigerian internet users and market their products. Several Nigerians are also interested in investing in legitimate online business opportunities.
There are lots of legitimate online business opportunities in Nigeria. Here are the top 10 legitimate online business opportunities in Nigeria.
1. Affiliate Marketing
Affiliate marketing is a legitimate online business in Nigeria. Affiliate marketing is a commission-based arrangement where you receive a commission from merchants for sales or leads that you direct to their website.
When you sign up with a merchant, you will get a unique link.
Using this unique tracking link, which you can place on your blog, email, social media or anywhere you like to direct interested persons to the merchant’s website.
You then get a referral commission for every time someone buys after clicking your link
In most cases, they will provide you with a dashboard where you can see details of all the sales, leads you’ve made for the merchant and your commission.
It’s advisable that you only market genuine products or services that you have used yourself.
Note that different affiliate programs can use various payment terms. For example, in Pay per Sale terms, a product owner pays you a percentage of the sale price when the purchase is completed.
Blogging is another fantastic legitimate online business in Nigeria. A blog is an online diary or journal updated regularly in chronological order by a person or group that focuses on news or views.
The content of your blog does not have to be intimate. It can also be corporate, but the important thing is that you have to have a powerful passion for the topic you wish to blog.
For your blog to thrive, you need to update it regularly with great content valuable to your blog visitors.
If you are fortunate, regular visitors to your blog may become subscribers. Subscribers will get notification of any recent updates to your blog.
By growing your subscribers, you would create a community around your blog.
Once you’ve created a community around your blog, you can then start monetising your blog by displaying Google AdSense ads on your blog.
Or if you’re not interested in Google AdSense, you could use other customised solutions or plugins to sell ads directly.
You are wondering how to get started? You can use platforms such as Blogger, Tumblr, Medium or WordPress.
Be sure to register a unique domain name to use with your blog to make it more professional.
Some brands like Amazon, Commission Junction, Avantlink, pay a small percentage of sales for every product an affiliate brings in.
Vlogging is a new legitimate online business in Nigeria that has caught on, especially with the youths. What if you have a passion for a particular topic, but you’re not into writing? Don’t despair.
You can always do a vlog! A vlog is a blog in which the postings are primarily in video form.
In recent years, there has been an increase in video content and is very popular on social media.
What platforms can you use for your vlog? You can use YouTube, Vimeo, DailyMotion and even Facebook!
Yes, with the recent launch of Facebook TV, Facebook has shown their interest in catering to this niche of video content creators.
Once your vlog gets a lot of traffic and subscribers, then you can consider monetising it by placing online adverts.
But what if writing isn’t your thing, and you’re also camera shy and won’t be caught dead in a video? Then you can consider Podcasting.
Unlike vlogging, with podcasting, your gear needs to be your voice and a voice recorder.
What platforms can you use to host your podcast? You can use SoundCloud, LibSyn, PodBean and Amazon S3.
As with blogging, you need to be passionate about your podcast.
Remember your voice is now the primary focus and if you sound insecure or bored, nobody will listen to your podcasts.
You need to capture the attention of your audience through the passionate way you speak to your audience. Your podcast needs to provide value and be entertaining.
The mode of monetising your podcast is also similar to how you go about monetising a blog.
5. Website Design/Development
Website design and website development are some tried and tested legitimate online business in Nigeria.
According to this article, individuals like politicians, chieftains of corporate organizations and successful business people are now using online tools such as websites to promote their brands and personality. If you learn how to use common design tools and build excellent websites, you are in for pleasant business. To be successful you need to know how to design professional websites, create web graphics, build web pages, and upload web pages to the server.
The two are interchangeable, but they are different.
Website design as the name implies is the design and graphic elements of a website which you see on the front-end.
Most web development aspect focuses on the back-end of a website.
Another area related to website design and website development is app design/development because the majority of people using mobile phones spend their time on apps.
A forum is an online discussion site where you can hold conversations around a particular topic with other community members in the form of posted messages.
If your forum becomes famous, you can monetise it by placing ads similar to how you monetise a blog. You can even convert it into a paid membership site.
It’s interesting to note that one of the most popular websites in Nigeria is a forum. It is substantial evidence that having a forum is a legitimate online business.
An online directory is a listing of information within niche based categories.
Your directory could be about products, services or general business listings. You can monetise your list through the use of ads or paid placements.
Owning a niche directory where you can collect payment for listings or payment for placing ads on your site is another profitable legitimate online business in Nigeria.
8. Job Board
A job board is a website that specialises in employment or careers. You can also monetise your job board through the use of ads or paid memberships or job placements.
Regarding the actual development of your job board, you can use an off-the-shelf job board software or create a customised job board from scratch.
As a consultant, instead of offering services, you offer advice and strategy so that your clients can become more active.
Using your website and social media channels, you can have a commanding online presence and build your brand.
Whatever your passion, you can provide one-on-one coaching. As a coach, you offer your clients advice and guidance.
You help your clients set goals to improve their business and make them accountable for reaching those goals.
Your Business Plan, Market Research and a Strong Team Building
According to this article, in starting a business, not all business ideas are worth starting at all.
After identifying the significant need or problem your idea is addressing, go on to address your value offering. You may need to ask questions from people, make your own research and as well seek for advice from entrepreneurs.
It is one thing to conduct market research when you want to start a business, it’s another thing to utilise the feedbacks gotten from your research.
The entire essence of this is to help you know more about the business you want to start and helps to form a sound foundation for the business.
If you are planning to be the only one running your business, then you may not need to build a team.
These are my choice for the top 10 legitimate online business opportunities in Nigeria.
Even though entrepreneurs complain of the heavy taxes government subjects them to pay, we cannot compare it with doing business in some other countries.
So if you’re looking for new fresh opportunities, you can try any of these that you have a passion.
Remember that everything has beauty, but not everyone can see it. To be a successful entrepreneur, strive to see the beauty in the above online business opportunities.
Which of them appeals to you? Have I missed out on any opportunity that you feel should be on this list? Share your thoughts in the comments below.
Do you own a legitimate online business in Nigeria? Share the link to your website below.
Disclaimer: The content provided in this post is for informational purposes only. You should always get independent, professional accounting, financial and legal advice before making any business decisions.