I chose The Ultimate List of Blogging Terms You Need to Know as the title article for our marketing digest this week.
How to Model Your Competitors
Learn how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram.
- The Facebook Ad Library gives you a lot of information, but jot down some details to make it useful.
- For example, you might see some influencer videos with a format that might work well for your business.
- There’s also a date filter in the Ad Library you can use to see ads that ran during specific periods.
- Something as simple as knowing what elements to test in a concept can save you a lot of time, and seeing what other brands run can give you some of that direction.
20 Ways To Get More Views on YouTube
Discover 20 free ways to get more views on YouTube and achieve consistent channel growth.
- Be mindful of SEO and organic search results.
- Use keyword-rich descriptions.
- Use business-relevant tags.
- Create unique, enticing titles.
- Use creative, relevant thumbnails.
- Use closed captions and transcripts.
- Encourage subscribers
The Ultimate List of Blogging Terms You Need to Know
Here is a list of terms a new blogger will stumble across and a brief explanation for each of them.
- Generally, analytics refers to all statistical data around your website and marketing efforts: Traffic, time on site, followers, engagements, … Google Analytics is a website analytics service or tool provided by Google that gives you the numbers about your website that can answer (almost) all your questions about your audience and website performance.
- In blogging and marketing, automated tasks are email automation and social media marketing automation as scheduling posts.
- SEO – Black hat SEO tactics are shady tactics that may help you rank higher in Google search results but violate Google’s rules or best practices.
- A creative commons license is a public copyright license that makes otherwise copyrighted content like images, audio, or even video free for distribution and use.
- People that come to your blog or website by typing the link into their browser instead of following a link on social media or another website fall in the category of direct traffic.
- The most common blog monetisation methods include affiliate marketing, advertising, and selling digital products.
How to Set Marketing Objectives
“Marketing” is a pretty broad term. If you go into things thinking that you need to have your hand in all things marketing, you’re going to stretch yourself and your team way too thin.
- If your marketing goal is to increase brand awareness, your marketing goal may be to increase your unique visitor numbers by 15% over the next month.
- One advantage of setting marketing objectives is that you have a clear focus for your marketing team and your company’s marketing goals.
- For instance, compare a general statement, such as “We want to increase our conversion rate,” versus a substantive and specific one, such as “We will get 50 new customers from Facebook this quarter from paid advertising efforts.”
- As a simple example, if your marketing goal is to increase your average order value by 10% over the next 6 months, you’d be able to tie this into the business goal of increasing sales revenues.
- Setting defined marketing objectives allows you to understand better the path you must achieve to your marketing goals.
The Blogger’s Guide to Keyword Research
Get a better understanding of the keyword research process and become more efficient at finding valuable keywords and implementing them in your content.
- Keyword modifiers make a core term less competitive, i.e. fewer web pages are talking about [free writing tools], than [writing tools].
- Google search results Keyword core terms plus a keyword modifier are also referred to as long-tail keywords.
- You’ll see phrases like [best thesaurus app for writers], [improve my writing skills free], [open source creative writing software].
- Brainstorm related concepts, discover relevant keywords, research competition, research keyword-related question-type search queries.
That’s our marketing digest for the week. Do you have any questions? Or would you like me to feature your article in this digest? Reach out to me on Twitter @ademolaabimbola or @mauconline. God willing, I’ll see you again next week.
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