Where is the oddest place you will find digital marketing consultants?
To answer this question, you need to be creative a little with your business’s marketing strategy.
Then you see that regardless of your business; you need the input from a qualified digital marketing consultant for your business to stay ahead of the competition in this digital world.
With a little imagination, let’s look at the oddest place you will find digital marketing consultants. Here are some examples to tickle your imagination.
This pandemic has changed the way we live and do business. This is the first time in history that people all over the world are being encouraged to stay home!
Even after the pandemic, it will not be “business as usual.” It’s going to be “business unusual”. If you’ve been putting off a digital transformation in your organisation, no doubt it forces you to admit that COVID-19 has brought it to the front burner.
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Now there’s a need for change in the way you do business. And there is no shame in change. As the famous quote by Charles Darwin goes, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Even as you read this post, businesses are shutting down! People are being laid off, salaries are being slashed in half. Some people are buying laptops to enable them to work from home.
People are upgrading internet subscription plans, signing up to Skype or other video conferencing apps. Wearing a mask at work and in public places has become a daily routine.
According to Global Workplace Analytics, which does telework research, telecommuting has grown almost 80% since 2005.
Now is the time for you to take digital transformation seriously. If in the past you relied on traditional marketing methods, it’s time for a change. Shift your focus to digital marketing.
For instance, did you know that not only is SEO an efficient and cheap way to reach your audience online, but it can also help improve your brand awareness (online reputation)?
To answer this question, you need to be creative a little with your business’s marketing strategy. Click To TweetAs noted here, perhaps the biggest sign of the times came from a BBC report, which declared the age of the lurker’ over, with 60% of the UK online population now ‘participating’ on the web.
But what if you say, “My business is strictly bricks-and-mortar. I sell nothing online and I don’t ship my products to customers.” Do you think you don’t need the input from a qualified digital marketing consultant? You’re Wrong.
Digital Marketing Consultants and Odd Places You Will Find Them
A digital marketing consultant is someone whose knowledge and skill-set are broad. So we may often find such a person to be the right fit for the following roles.
Search Engine Optimiser
Sometimes referred to as a Search Engine Optimisation (SEO) Expert or SEO specialist is someone who analyses, reviews, and implements regular changes to websites. So they optimise the sites for Google and other search engines. This role is one of the odd places you find that it suits a digital marketing consultant.
Social Media Marketing Specialist
This is another odd role where you find that a digital marketing consultant is suitable as it entails joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
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Content Marketing Manager
Content Marketing Managers are usually responsible for planning, developing and implementing the company’s content strategy. They are responsible for the management of the creation and production of online and offline marketing content.
Copywriter
A copywriter handles advertising briefs and generating original copy ideas that grab the attention of the target audience.
Search Engine Marketer
The tasks of executing tests, collecting and analyzing data, identifying trends and insights to achieve the most ROI in paid search campaigns is that of a search engine marketer.
Inbound Marketing Manager
The role is that of attracting customers with content designed to qualify prospects and convert them into leads and customers.
Conversion Rate Optimiser
This is a data-driven role focused on helping to test and craft conversion-centric, digital strategies and experiences to help improve the metrics that matter most to clients.
Content Writers
The job of a content writer is to produce well-researched content (for publication online and in print) that showcases the products or services that an organisation has to offer.
Pay Per Click (PPC) Specialist
A PPC specialist is to create and oversee the strategy, design, implementation, SEO, and analysis of pay per click advertising campaigns in an organisation.
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Email Marketing Specialist
This involves determining the target audience of an organisation and devising and launching email campaigns to create a buzz or generate leads for an organisation.
Video Marketing
This involves producing and/or directing video content for YouTube and other video platforms. These days digital marketing consultants know how to produce video content for social media.
Digital Research Analyst
They provide insights into an organisation’s digital audience, digital advertising and digital industry trends including audience measurement and consumer trends.
E-commerce Management
They develop and implement strategic online marketing plans for organisations that do business on the web.
Graphics Design
This involves creating visual concepts to communicate ideas that inspire, inform, or captivate consumers. It includes such things as designing the layout and production design for advertisements, brochures, magazines, and corporate reports in an organisation.
Mobile Marketing
This involves promoting products or services to consumers on their digital handheld devices. It is a role that has suited digital marketing consultants in recent times.
Branding
Branding consultants provide analysis, solutions, and general marketing expertise to help organisations sell their products or services.
Reasons to Consider Hiring a Digital Marketing Consultant
Even businesses that sell nothing online can still use internet marketing to market their unique skills and services and get more business for yourself. If you are wondering how then you need to use the services of a digital marketing consultant for your benefit.
A digital marketing consultant can help you to shape your internal processes around a digital system. Your digital marketing consultant can provide honest and constructive feedback about your work and how your brand is performing in the digital space.
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Also, this article notes that according to Accenture, 75% of people are more likely to spend money with a company that:
- Know their purchase history
- Makes recommendations based on past purchases
- Recognizes them by name
The same article also notes that 38% of people will provide their phone number to you, knowing it will receive text messages.
But to reap all these benefits, you can just go about digital marketing willy-nilly. You need to hire a digital marketing consultant to guide you on how to do things right.
Your digital marketing consultant can take up the task of a virtual assistant. She can also take up your web design, graphic design, and social network accounts.
Conclusion
Do you see why I said you need to be creative a little to discover the oddest place you will find digital marketing consultants?
If you need instant answers to all your digital marketing and social media marketing questions, schedule a one-on-one consultation session with me today. Let’s see how we can work together to grow your business online.
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- The Simplest Ways to Make the Best of One-man Businesses
- How to Market your Small Business on a Shoestring Budget
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