Where is the oddest place you will find digital marketing consultants?
To answer this question, you need to be creative with your business’s marketing strategy.
Then you see that regardless of your business or experience, you need input from a qualified digital marketing consultant for your business to stay ahead of the competition in this digital world.
Let’s look at the oddest place you will find digital marketing consultants with a bit of imagination. Here are some examples to tickle your imagination.
This pandemic has changed the way we live and do business. This is the first time that people worldwide are encouraged to stay home!
Even after the pandemic, it will not be “business as usual.” It’s going to be “business unusual”. If you’ve been putting off a digital transformation in your organisation, no doubt it forces you to admit that COVID-19 has brought it to the front burner.
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Now there’s a need for change in the way you do business. And there is no shame in change. As the famous quote by Charles Darwin goes, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Even as you read this post, businesses are shutting down! People are being laid off, and salaries are being slashed in half. Some people are buying laptops to enable them to work from home.
People upgrade internet subscription plans, signing up for Skype, Zoom or other video conferencing apps. Wearing a mask at work and in public has become a daily routine.
According to Global Workplace Analytics, which does telework research, telecommuting has grown almost 80% since 2005.
Now is the time for you to take digital transformation seriously. If you relied on traditional marketing methods in the past, it’s time for a change. Shift your focus to digital marketing or inbound marketing.
For instance, did you know that SEO is an efficient and cheap way to reach your audience online but can also help improve your brand awareness (online reputation)?
You need to be creative with your business’s marketing strategy to answer this question. Click To TweetAs noted here, perhaps the most significant sign of the times came from a BBC report, which declared the age of the lurker’ over, with 60% of the UK online population now ‘participating’ on the web.
But what if you say, “My business is strictly bricks-and-mortar. I sell nothing online and don’t ship my products to customers.” Do you think you don’t need input from a qualified digital marketing consultant? You’re mistaken.
Digital Marketing Consultants and Odd Places You Will Find Them
A digital marketing consultant is someone whose training, knowledge and skill set are broad. So, we may often find such a person the right fit for the following roles.
Search Engine Optimiser
Sometimes referred to as Search Engine Optimisation (SEO) Expert or SEO specialists, they analyse, review and implement regular website changes. So, they optimise the sites for Google and other search engines. This role is one of the odd places you find suits a digital marketing consultant.
Social Media Marketing Specialist
This is another odd role where you find a digital marketing consultant suitable. Social media marketing entails joining relevant conversations on behalf of the brand and “soft selling” the product.
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Content Marketing Manager
Content Marketing Managers are usually responsible for planning, developing and implementing the company’s content strategy. They are responsible for managing online and offline marketing content creation and production.
Copywriter
A copywriter handles advertising briefs and generates original copy ideas that grab the target audience’s attention for your brand, product or service. For effective sales, especially digital sales, you need a copywriter.
Search Engine Marketer
The tasks of executing tests, collecting and analysing data, and identifying trends and insights to achieve the most ROI in paid search campaigns are that of a search engine marketer.
Inbound Marketing Manager
The role is to attract customers with content designed to qualify prospects and convert them into leads and customers.
Conversion Rate Optimiser
This is a data-driven role focused on helping to test and craft conversion-centric digital strategies and experiences to help improve the metrics that matter most to clients.
Content Writers
The job of a content writer is to produce well-researched content (for publication online and in print) that showcases the products or services an organisation offers.
Pay Per Click (PPC) Specialist
A PPC specialist creates and oversees the strategy, design, implementation, SEO, and analysis of an organisation’s pay-per-click advertising campaigns for their product or service.
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Email Marketing Specialist
This involves determining an organisation’s target audience and devising and launching email campaigns to create a buzz or generate leads for an organisation.
Video Marketing Consultants
This involves producing and directing video content for YouTube and other video platforms. Nowadays, digital marketing consultants know how to make marketing video content for social media.
Digital Research Analyst
They provide insights into an organisation’s digital audience, advertising, and industry trends, including audience measurement and consumer trends.
E-commerce Management
They develop and implement strategic online marketing plans for businesses on the web.
Graphics Design Teams
This involves creating visual concepts to communicate ideas that inspire, inform, or captivate consumers. It includes designing the layout and production design for advertisements, brochures, magazines, and corporate reports.
Mobile Marketing Consultants
This term involves promoting products or services to consumers on their digital handheld devices. It is a role that has recently suited digital marketing consultants and mobile marketing agencies.
Branding
Branding consultants provide analysis, solutions, and general marketing expertise to help organisations sell a product or service to a client.
Reasons to Consider Hiring a Digital Marketing Consultant
Even businesses that sell nothing online can still use internet marketing to market their unique skills and services and get more business for themselves. If you are wondering how then you need to use the services of a digital marketing consultant for your benefit.
A digital marketing consultant can help you shape your internal processes around a digital system. Your digital marketing consultant can provide honest and constructive feedback about your work and your brand’s performance in the digital space.
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Also, according to Accenture, 75% of people are more likely to spend money with a company that:
- Know their purchase history
- Makes recommendations based on past purchases
- Recognizes them by name
The same article also notes that 38% of people will provide their phone number to you, knowing they will receive text messages.
But to reap all these benefits, you can go about digital marketing willy-nilly. You need to hire a digital marketing consultant to guide you on doing things right.
Your digital marketing consultant can take up the task of a virtual assistant. She can also take up your web design, graphic design, and social network accounts.
Conclusion
Do you see why I said you need to be creative to discover the oddest place you will find digital marketing consultants?
Schedule a one-on-one consultation with me today if you need instant answers to your digital and social media marketing questions. Let’s see how we can work with your marketing team to grow your business online.
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