How often do you ask yourself questions about your goals or dreams? If you don’t, then you should start asking them now. The answers to these questions will help you discover your purpose on Twitter.
Founded by Jack Dorsey, Evan Williams, Noah Glass and Biz Stone, Twitter is a social media platform where people share their thoughts, ideas, opinions, and experiences through short messages called tweets. In addition to sharing information, people also use Twitter to connect with others, promote themselves, and get feedback from their followers.
According to Statista, in the most recently reported fiscal period, social network Twitter’s total worldwide revenue amounted to over five billion US dollars, up from 3.72 billion US dollars in the previous year. This is the most significant increase in annual revenue that the microblogging platform has seen in recent years. In the last reported quarter, the number of global monetisable daily active users (mDAU) worldwide on Twitter amounted to 237.8 million. Twitter has also been in the news lately because Elon Musk expressed interest in buying Twitter for over 40 billion US dollars.
You can use Twitter to discover your goal. You can ask yourself some questions to help you find out your goal. These questions will help you determine the purpose behind your Twitter goal or your overall marketing goal.
Twitter is a real-time social media platform that churns out an estimated 500 million tweets daily! It is a social network where people from across the globe connect with their passions and share opinions. It’s also a place for people to discover what is happening worldwide in real-time.
The fast pace and share volume of tweets often intimidate business owners about using Twitter.
While on social networks like Facebook or Instagram, experts recommend that you be conservative with the number of posts you send out daily. On Twitter, things are different.
Having a presence on Twitter or any social network for the matter without a goal will soon leave you feeling stumped. Click To TweetExperts recommend that you need to post multiple times a day to be noticed by your potential and current customers! For best results in terms of customer satisfaction, this requires preparing your tweets beforehand. Though experts have no consensus on the maximum number of times you should tweet.
You’ll have to do your research to discover what works best for you.
Set up a social media policy. It helps ensure everyone is clear on your brand voice and message.
A social media policy is essential if you have an intern managing your social media.
Before you can achieve any significant success from your presence on Twitter, you need to ask yourself 11 profound, soul-searching questions:
Why Should I Start Using Twitter?
Twitter is an online social networking service where you can send messages or “tweets” to friends and followers. You can also use Twitter to share links to websites, photos, videos, blogs, and news articles. It’s free to join and easy to use!
Twitter is one of the fastest-growing social networking sites on the internet today. It allows you to connect with people from around the globe in real-time. You can also use this site to promote yourself or your business.
What Is My Target Audience?
Your target audience for your company on Twitter is anyone who follows your account. If you want to reach only those who follow your company’s official page, use a #hashtag.
Who Are My Competitors?
Your competitors on Twitter include all other businesses who tweet about similar topics.
What Do They Say About Me?
If you want to know what your competitors say about you, then use Google Alerts. This tool allows you to set up alerts for specific keywords related to your business. Then, when new articles appear online, they will automatically be sent to your email account.
What’s My Message?
Your value proposition is what makes you unique from other brands. If you don’t know your value proposition, you must figure out how to stand out. The best way to do this is through customer reviews. People trust those who provide them with excellent service, so they’ll be more likely to purchase from you.
What’s My Objective?
There are three groups of marketing objectives on Twitter:
Recognition: This objective is for your brand to be recognised by your target audience on Twitter. It’s measured by metrics such as tweet reach, etc.
Consideration: This objective is for your brand to be recognised by your target audience on Twitter as a suitable solution to their needs. It is measured by metrics like video views, pre-roll, app downloads, web clicks, interactions, followers, etc.
Conversion: This objective is for your brand to interact with your followers on Twitter to increase conversions and loyalty.
Depending on what you want to achieve on the platform, you should choose one or the other when defining your strategy.
What’s the Purpose of Your Twitter Campaign?
According to Twitter, run a reach campaign to build awareness for yourself, your brand, or your product. To drive consideration of a product, service, or specific action, run a(n) video views campaign, pre-roll views campaign, app install campaign, website traffic campaign, engagements campaign, or followers campaign. Or, if you want to get people to convert, run an app re-engagement campaign.
Why Is My Business on Twitter?
Are you interested in having a good start for your brand on Twitter? Alternatively, do you already have an active Twitter presence but no clear-cut goals?
Having a presence on Twitter or any social network for the matter without a plan will soon leave you feeling stumped. You will not know what to post and how to measure the ROI of your presence on the social network.
Therefore, you need to brainstorm with your team to find an answer to this question. For instance:
- Are you on Twitter to build brand awareness measured by followers and reach?
- Do you want to use Twitter to create brand engagement measured by replies and shares?
- Are you interested in community engagement as measured by mentions?
- Do you want to use Twitter to drive traffic to your site or specific pages?
- Are you interested in using Twitter for lead generation measured by captured email addresses or content downloads?
- Is your presence on the network to find conversions as measured by sales that came from Twitter?
- Do you want to use Twitter for customer service or support as measured by the response time, customer satisfaction scores, and the number of customers served?
Brainstorming these questions will help you to answer the question of why your business is on Twitter.
How Valuable Are My Followers?
A recent survey carried out by Twitter discovered that 90% of the participants surveyed use Twitter each week. With more than half using Twitter every day! The survey also revealed that most participants plan to purchase from businesses they follow. Most participants have already purchased from those businesses once or more.
People on Twitter are usually open to discovering new and exciting people and brands to follow and interact with their tweets.
This openness makes Twitter a fertile ground for brands to build and grow a community of loyal followers and brand advocates.
The survey mentioned above also discovered that people take action and engage with businesses on Twitter after finding them on Twitter.
This discovery is why you need to grow an organic community on Twitter.
Brainstorming these questions will help you to answer the question of why your business is on Twitter. Click To TweetGone are the days of buying fake followers or bots on Twitter or any social network.
If you grow a community of genuine Twitter followers, do you value your community by interacting and engaging with them?
Your followers will feel more positive about your brand and, in the long run, become loyal customers of your brand.
What Next?
Now that you understand the Twitter basics, what’s next? Setting goals and developing a content strategy. But it’s not a “set it and forget it affair”. It would help if you kept refining your goals on Twitter as the platform and its algorithm change constantly.
Conclusion
So ask yourself, why is your business on Twitter and how valuable are your followers? Your honest answers to these questions will help you discover your measurable goal and marketing purpose on Twitter.
Sources:
Define your “why” for Twitter success
How valuable are your followers?
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