Are you seeking the best social media management tools for your business, agency or blog?
Recent figures show that around 63% of small businesses use social media as a marketing tool, and it’s easy to see why.
Social media has now become a necessity for many businesses. Companies love to find the best solution to handle their social media marketing campaigns, regardless of the disadvantages of these social media management solutions.
Various companies are scrambling to find the best solution for their social media presence to become ‘social businesses’. They are looking for social media monitoring solutions to enable each team member to manage their social profile easily. Agencies also search for tools to manage their clients’ social media campaigns and social channels.Companies are scrambling to find the best solution to handle their social media presence. Click To Tweet
Your business’s nature, the target audience you’re trying to reach, and your social media strategy will determine the social network or platform your company should use. For instance, Google My Business is paramount for some businesses but not others.
To effectively manage their social media accounts, businesses get lost comparing various social media management software to find the right one that meets their needs. They often miss the point of searching for the ‘ultimate weapon’ for their social networks. Social media marketing (SMM) is not the tool that matters per se, but skill is more significant.
Therefore, social media managers must learn to use these management platforms or browser extensions to manage social media profiles, schedule posts, and create content. These social media management platforms also have invaluable analytics to measure your social media posts’ performance.
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The Best Social Media Management Tools
Managing your social accounts on various channels may seem overwhelming if you wear multiple hats in your business and are the social media manager. But remember, social media can make or break your business.
Many social media tools help you set, meet, and track your goals and growth on different social media channels. And I’ve had the privilege of using some of the best software.
These solutions come in all shapes and sizes, and what suits you best depends on your social media network needs and goals. These tools enable you to automate your posting schedule, analyse, better control and dive deeper into your social media accounts.
Some are free, and some cost a few to several hundred dollars a month or a year, depending on their price plans.
What makes great social media management software? With so many SMM apps to choose from, many of them have specific niche features. If you’re not sure which apps to use in the first place, here are some tips on choosing the best social media platform for your business.
The best social media management tools are the ones that meet your teams’ or social media managers’ needs and help you achieve your goals. Compare them based on costs, user-friendliness, how easy it is to schedule content, the number of social platforms they can handle and technical support.
Some of these powerful tools have a wide range of primary and advanced features, such as:
- Social inbox.
- A single dashboard for handling all activities.
- Social media calendar.
- Collaboration features for larger teams.
- Social media analytics tools.
- Content library.
- Social media scheduling tool for bulk scheduling posts.
- Single user/collaboration tools.
- 14-day free trial, and so on.
Some key features like unlimited post scheduling will help you schedule relevant content or posts in advance, engage with your fans/followers, prepare reports, and more. Some are best for a business owner or social media marketer, others for digital marketing agencies and others for customer service. Some also have browser extensions, so you can use them when browsing other sites to curate content.
They help you manage your social profile and SMM campaigns from a single platform. They allow you to improve your social media marketing game and save time.
This article will teach you about the importance of social media management tools. You will also discover some of the best options available today. Each social media management tool I’ve used has pros and cons. However, one thing you need to consider when choosing is that social media management software needs to help you, not hinder you.
I chose the best social media management software based on price, ease of use, platforms, social inbox, AI social media scheduler and more. Some have stood the test of time, and others were not so fortunate.Social media managers need to learn to use these management platforms to manage social media profiles, schedule posts and create content. Click To Tweet
At the moment, here are a few of the notable ones in no particular order: Socialbakers, Sprout Social, Agorapulse, Sprinklr, Oracles Social Cloud, Spredfast, Hootsuite, CoSchedule, HubSpot, Salesforce Social Studio, Oktopost, eClincher, Buffer, Later, Zoho Social, Social Pilot, MeetEdgar, Tweetdeck, Mavsocial, Post Planner, and many more.
The above is not exhaustive, and I will not compare these tools today. Let’s leave that for another day, shall we?
Advantages of Social Media Management Tools
As mentioned before, when selecting the best tool for your business, you must be conversant with your social media strategy, goals, and how to measure your ROI.
It is important to note that even if they label the social media management app you select as an ‘all-in-one platform’, no single software can do everything from creating evergreen content to managing your Google Business Profile to handling all your visual content posts per month! So, it would help if you integrated it with other tools depending on the additional features you seek. Sometimes, you may need to combine two or more solutions for the best results.
The range of features of these tools varies a lot. Some excel in team collaboration, social monitoring, audience engagement, and social media scheduling. Others’ strengths or standout features may lie in social media contests, integrating Google Analytics, planning, visual content calendar, or customer relationship management.
Some of these tools are best used by the digital marketing team in your organisation. And some for different people with varying abilities and skill sets.I chose the best social media management software based on price, ease of use, platforms, and more. Click To Tweet
Some offer a free trial period of various durations, from a 7-Day Free Trial to a 30-Day Free Trial. Depending on the platform you choose, you may have access to either limited features or the platform’s full features.
Disadvantages of Social Media Management Tools
I intend to write reviews of all the tools I have tried to help you select the right social media marketing tool for your business.
However, be aware that because of various data privacy issues, the functionalities of some of these tools are not as extensive as before.
However, I discovered (as noted earlier) that it’s not the software that is important but the skill of the person handling the software. Therefore, I advise small businesses to select the SMM solution that meets their needs. And become as proficient as possible in using the chosen software.
Free Social Media Management Tools
There is a famous saying that you get what you pay for. So, if social media is integral to your marketing strategy, spend money on the right tools. I’m not saying that free social media management tools are inadequate.
The thing is that many of the vendors offering these free tools or Chrome extensions also have paid versions that incorporate all the bells and whistles that you need for any social media activity and user-generated content. So, in most cases, it’s best to pay for their premium/professional plans rather than the free plans.
How Mauco Enterprises Can Help You.
Managing social media for a business requires the right tools to meet the social media management needs efficiently. Mauco Enterprises offers consultation on comprehensive social media software with various pricing tiers to cater to different requirements.
From a basic plan with basic analytics to an expensive premium plan with advanced analytics and detailed reports, you can choose a pricing plan that suits you best. With features like a centralised dashboard, detailed analytics, unlimited scheduling, and a mobile app, businesses can effortlessly streamline their social media schedule and post content.
Some user-friendly social media management tools include social listening features, inboxes, and tools for better engagement. With smart scheduling, customisable dashboards, and smart queues for posts on visual platforms, businesses can ensure their online presence is solid. The reporting features provide valuable data for making data-driven decisions and creating actionable insights. Furthermore, custom reports and post analytics help businesses better understand their audience and optimise their social media ads.
Outsourcing your social media management to Mauco Enterprises is an excellent choice for companies looking to enhance their social media presence and engage with their audience effectively.
Do you use any social media management tools as part of your social media marketing strategy to reach your existing and potential customers? What features do you find more valuable, and what features are missing? Do you need help improving your social media efforts (i.e., your content plan, influencer marketing, blog posts, managing/monitoring your social posts and social media sites)? Please share your thoughts on X (Twitter) @ademolaabimbola or @mauconline. Catch you later.
Frequently Asked Questions (FAQs)
Which Is the Best Tool to Manage Social Media?
- Social media management platforms like Hootsuite or Buffer allow scheduling posts across multiple platforms.
- Analytics tools such as Sprout Social or Agorapulse provide insights into the engagement and performance of social media content.
- Automation tools like Zapier or IFTTT help streamline workflows and integrate with other apps.
- Collaborative tools such as Slack or Asana facilitate teamwork and communication when managing social media accounts.
Which Is the Best Social Media Platform for Business?
- Facebook: Offers a large, diverse audience and robust advertising options.
- Instagram: Ideal for businesses with visually appealing products or services.
- LinkedIn: Great for B2B companies and professional networking.
- Twitter: Allows for real-time conversations and interactions with customers.
How Do I Manage My Social Media Business?
- Create a content calendar to plan and schedule posts in advance.
- Use social media management tools to schedule posts, monitor analytics, and engage with followers.
- Respond to comments and messages promptly to maintain a strong relationship with your audience.
- Regularly analyse social media performance data to identify trends and optimise your strategy.
How Do I Manage All Social Media in One Place?
- Use social media management tools like Hootsuite or Buffer to schedule posts on multiple platforms.
- Create a content calendar to plan and organise your posts across various social media channels.
- Use analytics to track the performance of your social media posts and adjust your strategy accordingly.
- Use social media dashboards to monitor and engage with your audience on different platforms from one centralised location.
What Is the Best Social Media App for Multiple Social Media Accounts?
- Hootsuite allows you to manage multiple social media accounts in one place.
- Buffer is great for scheduling posts across various platforms.
- Sprout Social offers a comprehensive suite of tools for managing social media accounts.
- Later is a popular choice for managing multiple accounts on Instagram.
Should You Use the Best Social Media Management Apps?
Social media management apps can help you save time by scheduling posts in advance. These apps can provide analytics and insights to help you understand your audience better.
Social media management apps can help you improve your social media presence and reach a larger audience. The best social media management apps offer features such as content curation, engagement tools, and collaboration options.
Which Social Media Management Tools Are Best for Small Businesses?
- Hootsuite: offers social media scheduling, monitoring, and analytics tools in one platform.
- Buffer: provides easy-to-use social media scheduling and analytics features for small businesses.
- Sprout Social: allows small businesses to schedule posts, monitor engagement, and analyse performance across multiple social media platforms.
- SocialBee: offers advanced social media scheduling and content categorisation features at an affordable price for small businesses.
What Is Social Media Management Software?
Social media management software is a tool that helps businesses and individuals manage their social media accounts in one platform. It allows users to schedule posts, track engagement and analytics, and monitor multiple social media platforms from one dashboard.
Social media management software often includes features like content creation tools, social listening capabilities, and performance reports. It is used to streamline social media marketing efforts, improve efficiency, and track the effectiveness of social media campaigns.
How to Manage Multiple Social Media Accounts for Free?
- Use social media management tools like Hootsuite or Buffer, which offer free plans for managing multiple accounts.
- Schedule posts in advance to save time and ensure consistent posting across all platforms.
- Use separate tabs or browsers for each account to prevent mixing up content or accidentally posting to the wrong account.
- Stay organised with a content calendar to plan posts and maintain a cohesive brand presence across all accounts.
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