The Simple Management of Social Media that Wins Customers

Social media marketing has become an essential part of our lives. If you don’t use social media, you should start using it now.

Social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc., are becoming the primary source of information for consumers. In addition, they also provide an excellent opportunity for businesses to connect with their existing and potential customers.

As a result, companies have started to invest heavily in social media marketing and especially social media advertising as part of their marketing campaign. The challenge is to get the most out of these platforms without spending too much time or effort.

These companies have seen the need to produce different types of content for other platforms rather than putting all their effort into a single platform. Therefore they invest heavily in creating relevant content such as blog posts, etc., as part of their social strategy for their social campaign. Then they share this content round the clock through their social profile.

In the early days of social media marketing, many companies relied heavily on day-to-day social media management tools in their social media marketing strategy to manage their social media community and maintain their online presence, find potential customers, and meet their business goals.

Using these tools as part of their social media effort enabled companies to create, manage, and schedule content to their content calendar. It also helped them post content to Facebook, Twitter, LinkedIn, and a wide range of social networks simultaneously at the click of a mouse. The tools enabled organisations to scale their social media management efforts across various social channels.

However, these tactics gave rise to a kind of ‘shotgun’ tactic. Every social media team in organisations posted tonnes of content from their social account to their followers (using various social media management software) as part of their social media marketing effort, hoping that their followers would engage with some social content.

As imagined, this gave rise to a lot of spammy and clickbait content in digital marketing that is of no benefit to their followers and the social web. It prompted social networks to seek ways to discourage spam and clickbait content.

Today, algorithms used by social networks have become very sophisticated. These algorithms favour organisations that engage directly with their followers rather than third-party social media management tools.

Some organisations still use social media management tools or marketing software to scale their social media management, and there is nothing wrong with this. But, there is a noticeable difference in engagement when you sign in to your social media profiles and post content directly on the social network instead of third-party social media scheduling tools.

If your organisation has multiple social media profiles, you will need marketing software with collaborative features to efficiently manage these. This will encourage different individuals and departments to take part in social media.

Depending on the size of your organisation, you may also need to consider investing in social analytics and social listening tools.

What Is Social Media Management?

It handles all your online interactions and content and ads across various social media channels like Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and any other social networking platforms you have an account with.

As you may already know, using social media for your business is no longer optional. Like web development, social media management is essential in all modern organisations. So there is always plenty to do to connect with your target audience, convert them to leads, and hopefully, customers. The more massive your social media presence, the more work it takes to manage it effectively to win more customers.

Since social media has become an important way for organisations to reach their customers, gain valuable insights, and grow their brands, brands must take the need for proper social media management seriously.

Social networking is a crucial part of marketing, but managing it all can overwhelm, especially for small businesses that do not have the skills and resources.

Success Factors of Social Media Management

Companies that do well with their social media campaign management have one thing in common. They have an experienced and qualified social media manager or team. They either have them in-house or outsource their social media management to a competent agency.

Having a successful social media campaign does not happen by chance. Since the online reputation of your company and the future of your sales depends on it, you need to hire top social media managers or outsource your social media management.

Social Media Management Weaknesses

Over the years, one weakness I have noticed regarding social media management in some companies is that they do not have a documented social media policy.

A social media policy is a document that outlines how an organisation and its employees should conduct themselves online when they use their social media account on various social platforms. This policy is crucial because it forms the foundation of its social media strategy.

Depending on the business and the size of your company, your social media policy and social media marketing strategy need not be complicated and chaotic.

Management of Social Media Simplified

Some responsibilities that come under social media marketing management include:

• Creating a social media strategy
• Social media implementation
• Content creation for social media
• Content management
• Social media monitoring

Depending on your business, niche, and industry, we do these responsibilities daily, weekly, monthly, and yearly.

Case Study

The simple strategy that wins customers for companies is creating great content that informs, educates and entertains your followers.

I want to share an excellent example with you of my client. For years, they tried different strategies and tactics to engage with their followers on Facebook. They spent a considerable amount of money boosting their posts and advertising their services from time to time.

However, post engagement on their page declined drastically after the recent Facebook algorithms.

The client and I talked about it. Then we decided that instead of focusing on self-centred and promotional content posts, they should go all out on providing informative, entertaining and educative content in line with their brand mission.

This change in the focus and type of content solved the problem for my client! Now, their followers engage more with their content on their Facebook page.

The number of followers has also increased. And the number of likes, comments and shares on each post, too. It is all much to the delight of my client. With time, this improvement will help them win customers.

Conclusion

This does not mean that each business will achieve the same beautiful results as my clients. It involves several factors, such as your industry, niche, product and service.

For instance, if you operate in the B2B space, you have my sympathy because it will take more than this to help you win customers. While not impossible, it’s a lot more challenging and takes more time.

You need to sit down and research what type of content or social media post appeals to your target audience. Then do your best to produce that same content consistently. That’s the way you can achieve results in positive results.

Do you want to outsource your social media management to a competent firm? Or do you need help to find a simple way of managing your social media that win customers for your business?

Check out our social media marketing service.  We will be glad to help you iron out any kinks in your social media marketing.

Our social media management service will help you select the right social media platform to run your social media ad. The right social media management platform with a simple user interface allows you to enjoy managing your social media network and ads. We will show you how to use social media to improve your customer service. We will even show you how to use Google Analytics to monitor your performance.

We can also recommend the best social media management tools or social media scheduling tools for you. We will teach you how to use your social media analytics. If you wish, we can also train you or your team into top social media managers.

Related Article(s)

• How to Make LinkedIn Work for Your Business
• The Best Social Media Management Tools for Business
• How to Be Successful at Social Media Marketing
• How to use Facebook for Customer Service
• Reasons Why You Should Be Talking about B2b Social Networks
• The Simplest Way to Make the Best of One-person Businesses

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