Should You Post the Same Content to All Social Networks?

Should you post the same content to all social media platforms?

This question is an intriguing question that I get quite often. The brief answer is: it depends on your goal! Let’s break it down like this:

Should you post the same content to all social media platforms?

We all know that time is one of our most precious assets in this digital age.

When you consider the time and effort you have to put into all these digital technologies and platforms, it is a lot.

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They are supposed to make communication easier and draw us closer together.

However, it is somewhat perplexing to think of updating your Facebook, Twitter, Instagram, SnapChat, and so on accounts daily while doing other chores.

Not to mention adopting brand-new networks churned out daily. I recently heard of mastodon and Minds.com.

If your goal for using social media is for fun, then there are no doubts about using your favourite social media management app to ‘blast’ the same content to all your social networks.

You’re merely doing it for fun, right?… Your satisfaction comes from seeing how many ‘likes’ your post gets and if it goes viral, right?…

Well, be aware that there’s an unfriend/unfollow button that people will use once they’ve had enough of your cat pics and memes!

According to this article posting the same content across multiple social networks – is something that divides a lot of employer brand marketers.

The article further notes that cross-posting may appear as a convenient, quick and easy way to save time posting, but if you care about your fans and followers, you should take those extra 5 seconds to tailor your message to not only the platform you’re posting to but your audience too.

However, if you’re using social media for work, to grow your personal/business brand, then it’s a whole different ballgame. You need to come up with a different plan.

All social media networks are unique. So when using social media for business, it’s best you share exclusive and trustworthy content to all your social media channels if you have the resources to do so.

For examples, on Facebook, your business should be posting less frequently and publishing more personal messages, while on LinkedIn, a social platform for professionals, your posts should be more informative.

Content that resonates on one platform may not do well on another. For instance, a post that performs well on Twitter may not do well on Facebook and vice-versa.

Research by PewResearchCentre reveals that 69% of American adults use some form of social media, and that isn’t just for catching up with the news and friends or sharing viral videos.

Are you trying to grow your brand on social media but also wondering how to simplify your social media activities?

The best way to “simplify your social media world” would be to get an app through which you can add/schedule your unique content to go out all day long.

You can get your content from your personal or business blog (you have one right?) or other industry-related blogs.

You can set up Google Alerts, or other RSS feeds to keep you abreast of the latest content that you can post.

As noted here, each social media platform is different and the best practice guidelines are continuously being updated as platforms tinker with their setups and algorithms.

Since each network has its characteristics, content posted to one social media channel is not suitable for another.

The article mentioned above goes further that the right frequency of posting will generally depend on a number of different factors relating to the target audience, the platform you are posting from and ability to produce sufficient quality content.

The importance of posting many times a day can be affected by the perception of the consumer to your social media account and whether you boost posts on a platform to artificially boost the reach of your posts.

For example, it is okay to use hashtags on Twitter and Instagram.

With a limited amount of characters allowed for your Tweet, you need to write something catchy to get people interested and utilize hashtags to create a Twitter conversation.

However, using hashtags is not popular on LinkedIn. Also, a text of more than 280 characters is not welcome on Twitter but is OK on other networks.

You also need to take into consideration the user demographics of each social network that you use.

Your audience demographics on one social network is probably unique from your audience on another.

For example, through careful monitoring of my audience on social media, I realise that I have a different audience on each network.

The percentage of individuals that follow me on more than one platform is negligible.

For me, this means that I can take a piece of content and ‘tweak’ it a bit to suit the needs of each social network.

Then, I can more or less get away with posting the ‘same’ content across my social networks.

Without running the risk of pissing off my followers since my audience is different from one to another.

However, this is what obtains for me!… You need to do your research to figure out what works best for you.

However, if you have the resources in-house to create/curate unique content to all your social networks, this would be ideal.

Doing so provides an incentive for the same set of people to follow you across many social networks.

So you’ll get to grow a native community across all your social networks.

Wrapping Up

As mentioned here It’s also no secret that organic reach for Facebook pages has steadily decreased over the last few years, with Edgerank Checker citing a drop from 16% to 6.5% and Social@Ogilvy reporting organic reach as low as 2% for pages with a large following.

The same article mentioned above says that according to Wiselytics, a repeated Facebook post overlaps its first post by only 30% and only 14% of your Twitter audience is likely to see a repeated tweet twice.

Social media analytics firm Wiselytics reviewed 1 million tweets and found on average that a repeated tweet performed 86% as well as the original tweet.

While maintaining a presence on Instagram is slightly more optional for businesses than Facebook and Twitter, it tends to be one of the most fun platforms to create content for. (wpbusinesstips.com)

However, if social media is not your thing and you don’t have the necessary skills, tools, and resources to handle it in-house, then you can outsource this to Mauco!

We’ve been handling daily social media activities for our clients, and we would be glad to help you. You’ve nothing to lose and everything to gain!

Hope this post has given a satisfactory answer to this question? If you need further clarification, get in touch. I’ll be glad to help.

Thank you for sharing my content with your friends. I’m impressed with the number of shares my posts have been receiving in recent times. Please keep it up. I’m very grateful.