Should you post the same content to all social media platforms? Is this a good social media strategy? Let’s find out.
The above question is an intriguing one that I get often. The brief answer is that it depends on your goal for all the social channels. Each platform that you have a social media presence! Let’s break it down like this:
Table of Contents
Time is Money When It Concerns Customers
We all know that time is one of our most precious assets in this digital age. When you consider the time and effort you have to put into all these digital technologies and platforms, it is a lot, especially for small businesses engaging in social media. Creating content for your social profile is time-consuming. Creating content for your company’s various social accounts and social media profiles is even more challenging. This is so because you are making the content not for fun but for attracting a potential customer. Thus, you need to put extra effort into crafting your social post, schedule posts for publishing at the best times and use a tool like Google Analytics to monitor the impact on your marketing campaign.
For your business’ social media posts and social media marketing, even if you hire a social media manager to create a wide range of visual content or other types of content, create a posting schedule and manage your social media campaign. Even if you use a scheduling tool or a social media management tool like Sprout Social, it is often not as easy as it sounds.
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With their various features, these mobile devices and digital technologies should make communication easier and draw us closer to our loved ones or customers.
However, it is perplexing to think of scheduling or updating your Facebook, Twitter, Instagram, Snapchat, and so on accounts daily while doing other chores.
Not to mention adopting various social media management software or social media management platforms churned out daily. I recently heard of mastodon and Minds.com. All these can be very challenging even for skilful social media marketers and content creators. It takes time and effort to learn how to use these various social media dashboards to create content for social media advertising and other social media activities. Moreover, no social media app, social media tool, or analytics tool is a silver bullet to all your marketing challenges.
Should you post the same content to all social media platforms?
Suppose your goal for using social media is for fun. In that case, there are no worries about using your favourite social media management app to ‘blast’ the same content to all your social networks simultaneously.
You’re merely doing it for fun, right?… Your satisfaction comes from seeing how many ‘likes’ your post gets and if it goes viral on the social media platform, right?…
All social media networks are unique. So when using social media for business, you should share unique and trustworthy content to all your social media channels if you have the resources to do so. Click To TweetWell, be aware that there’s an unfriend/unfollow button and other features that people will use once on the social media accounts when they’ve had enough of your cat pics and memes!
Creating a Social Media Strategy for Various Social Networks
According to this article, posting the same content across multiple social networks – is something that divides a lot of employers and brand marketers.
The article further notes that cross-posting may appear as a convenient, quick and easy way to save time posting. But if you care about your fans and followers, take those extra 5 seconds to tailor your message to not only the platform you’re posting to but your audience too.
However, if you’re using social media for work to grow your personal/business brand, then it’s a whole different ballgame. It would help if you came up with an original plan that covers scheduling content, etc.
All social media networks are unique. So when using social media for business, it’s best to schedule and share exclusive and trustworthy content and social media posts to all your social media channels if you have the right social media management tool and resources to do so.
For example, on Facebook, your business should post less frequently and publish more personal messages, while on LinkedIn, a social platform for professionals, your posts should be more informative.
Content that resonates on one platform may not do well on another. For instance, a post that performs well on Twitter may not do well on Facebook and vice versa.
Pew Research Center reveals that 69% of American adults use social media, which isn’t just for catching up with the news and friends or sharing viral videos.
Are you trying to grow your brand on social media and wondering how to simplify your social media posts and other activities?
Scheduling Content on Your Favourite Social Media Platform
The best way to “simplify your social media world” would be to get an app or social media management tool through which you can add/schedule your unique content to go out all day long.
You can get your content from your personal or business blog (you have one, right?) or other industry-related blogs.
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You can set up Google Alerts, or other RSS feeds to keep you abreast of the latest content that you can post.
As noted here, each social media platform is different, and the best practice guidelines are continuously updated as platforms tinker with their setups and algorithms.
Since each network has its characteristics, content posted to one social media channel is not suitable for another.
The article mentioned above goes further that the right posting frequency will depend on several factors relating to the target audience, the platform you are posting from and the ability to produce good quality content.
The consumer’s perception can affect the importance of posting many times to your social media account and whether you boost posts on a platform to increase the reach of your posts.
For example, it is okay to use hashtags on Twitter and Instagram.
With limited characters allowed for your Tweet, you need to write something catchy to get people interested and utilise hashtags to create a Twitter conversation.
However, using hashtags is not popular on LinkedIn. Also, a text of over 280 characters is not welcome on Twitter but is okay on other networks.
You also need to take into consideration the user demographics of each social network that you use.
Since each network has its characteristics, content posted to one social media channel is not suitable for another. Click To TweetYour audience demographics on one social network is probably unique from your audience on another.
For example, by carefully monitoring my audience on social media, I realise that I have a different audience on each network.
The percentage of individuals that follow me on over one platform is negligible.
For me, this means that I can take a piece of content and ‘tweak’ it a bit to suit the needs of each social network.
Then, I can more or less get away with posting the same content across my social networks without risking pissing off my followers since my audience differs from one another.
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However, this applies to me!… It would be best if you did your research to figure out what works best for you.
However, if you have the resources in-house to create/curate unique content for all your social networks, this would be ideal.
If social media is not your thing and you don't have the necessary skills, tools, and resources to handle it in-house, then you can outsource this to Mauco! Click To TweetDoing so provides an incentive for the same set of people to follow you across many social networks.
So you’ll get to grow a native community across all your social networks.
Wrapping Up
As mentioned here, It’s also no secret that organic reach for Facebook pages has steadily decreased over the last few years, with EdgeRank Checker citing a drop from 16% to 6.5% and Social@Ogilvy reporting organic reach as low as 2% for pages with a large following.
The same article mentioned above says that according to Wiselytics, a repeated Facebook post overlaps its first post by only 30%, and only 14% of your Twitter audience is likely to see a repeated tweet twice.
Social media analytics firm Wiselytics reviewed 1 million tweets and found that a repeated tweet performed 86% and the original tweet.
While maintaining a presence on Instagram is slightly more optional for businesses than Facebook and Twitter, it is one of the most fun platforms to create content. (wpbusinesstips.com)
However, if social media is not your thing and you don’t have the skills, tools, and resources to handle it in-house, then you can outsource this to Mauco!
We’ve been handling daily social media activities for our clients, and we would be glad to help you. You’ve nothing to lose and everything to gain!
I hope this post has given a satisfactory answer to this question? If you need further clarification, get in touch. I’ll be glad to help.
Thank you for sharing my content with your friends. I’m impressed with the number of shares my posts have been receiving in recent times. Please keep it up. I’m very grateful.
