Social media has become a massive part of our lives. The question is whether or not you should post the same content across social networks.
You might want to share the same content across multiple platforms for several reasons. For example, you might want to promote a new blog post on Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc., or create a series of posts to build awareness around a particular topic.
Should you post the same content to all social media platforms? Is this a good social media strategy? Let’s find out.
The above question is an intriguing one that I get often. The brief answer is that it depends on your goal for all the social channels. Each platform that you have a social media presence! Let’s break it down like this:
Time is Money When It Concerns Customers
You don’t necessarily have to post the same thing across every network. Posting the same content across all social networks can backfire. If you post something on Facebook and then tweet about it, you’ll probably get fewer likes and shares on Twitter.
We all know that time is one of our most precious assets in this digital age. Considering the time and effort, you must put into all these digital technologies and platforms is a lot, especially for small businesses engaging in social media. Creating content for your social profile is time-consuming. Creating content for your company’s various social accounts and social media is even more challenging. This is so because you make the content, not for fun but to attract potential customers. Thus, you need to put extra effort into crafting your social post, schedule posts for publishing at the best times and use a tool like Google Analytics to monitor the impact on your marketing campaign.
For your business’ social media posts and marketing, even if you hire a social media manager to create a wide range of visual content or other types of content, create a posting schedule and manage your social media campaign. Even if you use a scheduling or social media management tool like Sprout Social, it is often not as easy as it sounds.
With their various features, these mobile devices and digital technologies should make communication easier and draw us closer to our loved ones or customers.
However, it is perplexing to think of scheduling or updating your Facebook, Twitter, Instagram, Snapchat, and so on accounts daily while doing other chores.
Adopting various social media management software or platforms churned out daily. I recently heard of mastodon and Minds.com. These can be challenging even for skilful social media marketers and content creators. Learning how to use these various social media dashboards to create content for social media advertising and other social media activities takes time and effort. Moreover, no social media app, social media tool, or analytics tool is a silver bullet to your marketing challenges.
Should you post the same content to all social media platforms?
Suppose your goal for using social media is for fun. In that case, there are no worries about using your favourite social media management app to ‘blast’ the same content to all your social networks simultaneously.
You’re merely doing it for fun, right?… Your satisfaction comes from seeing how many ‘likes’ your post gets and if it goes viral on the social media platform, right?…All social media networks are unique. So when using social media for business, you should share unique and trustworthy content to all your social media channels if you have the resources to do so. Click To Tweet
Well, be aware that there’s an unfriend/unfollow button and other features that people will use once on the social media accounts when they’ve had enough of your cat pics and memes!
Creating a Social Media Strategy for Various Social Networks
According to this article, posting the same content across multiple social networks – is something that divides a lot of employers and brand marketers.
The article further notes that cross-posting may appear as a convenient, quick and easy way to save time posting. But if you care about your fans and followers, take 5 seconds to tailor your message to the platform you’re posting to and your audience.
However, if you’re using social media for work to grow your personal/business brand, then it’s a whole different ballgame. It would help if you devised an original plan covering scheduling content, etc.
All social media networks are unique. So when using social media for business, it’s best to schedule and share exclusive and trustworthy content and social media posts to all your social media channels if you have the right social media management tool and resources.
For example, on Facebook, your business should post less frequently and publish more personal messages, while on LinkedIn, a social platform for professionals, your posts should be more informative.
Content that resonates on one platform may not do well on another. For instance, a post that performs well on Twitter may not do well on Facebook and vice versa.
Pew Research Center reveals that 69% of American adults use social media, which isn’t just for catching up with the news and friends or sharing viral videos.
Are you trying to grow your brand on social media and wondering how to simplify your social media posts and other activities?
How Do I Post to Multiple Social Media Sites at once?
The easiest way to post to multiple sites is to use tools like Hootsuite, Buffer, Sprout Social, Agora Pulse, etc. These tools allow you to schedule your posts for later times and post them all at once.
On Which Network Should You Share Content Most Frequently?
The answer depends on what kind of content you want to share. Facebook or Twitter is probably the best platform for sharing links to other websites. However, if you’re going to share articles about your business, LinkedIn is better.
Scheduling Content on Your Favourite Social Media Platform
The best way to “simplify your social media world” would be to get an app or social media management tool through which you can add/schedule your unique content to go out all day long.
You can get your content from your personal or business blog (you have one, right?) or other industry-related blogs.
You can set up Google Alerts or other RSS feeds to keep you abreast of the latest content you can post.
Each social media platform is different, and the best practice guidelines are continuously updated as platforms tinker with their setups and algorithms.
Since each network has its characteristics, content posted to one social media channel is unsuitable for another.
The article mentioned above goes further that the right posting frequency will depend on several factors relating to the target audience, the platform you are posting from and the ability to produce good quality content.
The consumer’s perception can affect the importance of posting many times to your social media account and whether you boost posts on a platform to increase the reach of your posts.
For example, it is okay to use hashtags on Twitter and Instagram.
With limited characters for your Tweet, you need to write something catchy to get people interested and utilise hashtags to create a Twitter conversation.
However, using hashtags is not popular on LinkedIn. Also, a text of over 280 characters is not welcome on Twitter but is okay on other networks.
It would help if you also considered the user demographics of each social network you use.Since each network has its characteristics, content posted to one social media channel is unsuitable for another. Click To Tweet
Your audience demographics on one social network are probably unique from your audience on another.
For example, by carefully monitoring my audience on social media, I realise I have a different audience on each network.
The percentage of individuals that follow me on over one platform is negligible.
This means that I can take a piece of content and ‘tweak’ it a bit to suit the needs of each social network.
Then, I can more or less get away with posting the same content across my social networks without pissing off my followers since my audience differs from one another.
However, this applies to me!… Doing your research to determine what works best for you would be best.
However, this would be ideal if you have the resources in-house to create/curate unique content for all your social networks.If social media is not your thing and you don't have the necessary skills, tools, and resources to handle it in-house, you can outsource it to Mauco! Click To Tweet
Doing so incentivises the same set of people to follow you across many social networks.
So you’ll get to grow a native community across all your social networks.
Frequently Asked Questions
Below are some frequently asked questions on this topic.
Facebook vs Twitter vs LinkedIn vs Instagram vs Pinterest vs YouTube vs TikTok
- Facebook: Facebook is the most extensive social network. It is a social sharing site with over two billion active users worldwide. The most significant opportunity it offers is communicating with consumers in a non-obtrusive way.
- Twitter: This microblogging social site with 260 character limit per post. Its most considerable penetration is in the US. But it is spreading slowly and steadily worldwide.
- LinkedIn: This is a business-oriented social networking site owned by Microsoft. Brands that are participating on LinkedIn are corporate brands. Giving potential and current business associates a place to network and connect.
- Instagram: This is a social sharing site for pictures and videos. Many brands participate through hashtags and by posting photos and videos consumers can relate to. It’s trendy among users 18-to-29 years old.
- Pinterest: Pinterest is a social site that is all about discovery. Pinterest is a superficial platform, so every image you post has to be high-quality and striking to stand out in your feed.
- YouTube: This is the most popular free video-sharing site in the world where users can create their profile, upload videos, watch, like and comment on other videos. It is the second most popular website in the world after Google.
- TikTok: This short-form video-sharing app allows users to create and share 15-second videos on any topic. Many videos tend to be music-focused. It is trendy among young people who use it as an outlet to express themselves.
Which Platform Is Best for Each Type of Content?
Facebook is great for video, Instagram is great for photos, Twitter is great for short text updates, and LinkedIn is great for networking and sending long text updates. Each platform has different strengths and weaknesses, so choose which one works best for your business. Pinterest is great for collecting inspiration, and Snapchat is perfect for sending messages.
Why Does the Order Matter?
When cross-posting social media content to different social networks simultaneously using a scheduling tool, they are not considered simultaneous posts in social media marketing. They will be posted sequentially. If you want to ensure that your content appears on all platforms simultaneously, then you should only post one piece of content per platform.
How to Choose a Platform That Works for You?
When choosing a social network, there are several factors to consider, such as ease of use, security, privacy settings, and how much interaction you want from other users. Facebook has become the largest social networking site, with 1.2 billion monthly active users. However, Twitter is also increasing, with 300 million monthly active users. Instagram is another popular photo-sharing app which allows users to share photos and video clips. Snapchat is a mobile messaging app where messages disappear after they’re viewed. LinkedIn is a professional networking website, while Pinterest is a visual bookmarking service.
Where to Post Content?
Social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, Reddit, etc., are great places to share content. The key is to create quality content that engages users and encourages them to share it.
When to Post Content?
The best times to post content on social networks are during off hours when users are less active. This means posting to your social media profile at night on Facebook and early morning on Twitter. If you do not know what time is “off” for each network, use Google Trends to find out which days are least popular.
In conclusion, it’s essential to understand how social media platforms work together and which one will work best for your business.
As mentioned here, It’s also no secret that organic reach for Facebook pages has steadily decreased over the last few years, with EdgeRank Checker citing a drop from 16% to 6.5% and Social@Ogilvy reporting organic reach as low as 2% for pages with a large following.
The article mentioned above says that according to Wiselytics, a repeated Facebook post overlaps its first post by only 30%. Only 14% of your Twitter audience will likely see a repeated tweet twice.
Social media analytics firm Wiselytics reviewed 1 million tweets and found that a repeated tweet performed 86% and the original tweet.
While maintaining a presence on Instagram is slightly more optional for businesses than on Facebook and Twitter, it is one of the most fun platforms to create content. (wpbusinesstips.com)
However, if social media is not your thing and you don’t have the skills, tools, and resources to handle it in-house, you can outsource it to Mauco!
We’ve been handling daily social media activities for our clients, and we would be glad to help you. You’ve nothing to lose and everything to gain!
I hope this post has given a satisfactory answer to this question. If you need further clarification, get in touch. I’ll be glad to help.
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