SEO Audit
Do a comprehensive SEO audit to know your correct stand at the moment. Knowing where you are is crucial to know where you want to go and how to get there.
Depending on the size of your website, you can choose to do this manually or by using an SEO site audit tool.
Keyword Research
Conducting thorough keyword research can mean the difference between the success and failure of your SEO campaign. Select keywords with a high search volume but low competition, i.e. low hanging fruit.
These type of keywords are known as long tail keywords meaning keywords containing four or more phrases. Also, go for long tail semantic keywords, i.e. long tail keywords that are synonyms of your primary keyword.
There are several free and paid tools that you can use to find the right keywords to target. Do your research to find the one you are comfortable using for your keyword research.
Update Existing Content
Using the keywords you’ve discovered, create new pages of content on your website or update existing pages with your keywords. Sometimes it is better to create unique content from scratch than updating a piece of content that is crap.
Link Building
Link building is one of the toughest aspects of SEO. Finding high ranking sites to link to your content is a difficult task that achieved if you can create stellar content worth linking — the more authoritative links to your domain and content the higher your ranking on search engine result pages.
Blogging is one of the legitimate ways of creating content that can assist you in gaining much-needed links. However, with the plethora of blogs available online these days, the competition is very tough.
Check Technical SEO Aspects
When search engine bots crawl your website, they are not just looking at the words used on your web pages.
They are also looking for vital information called metadata. Ensure that bots from Google and search engines find these essential meta tags on your website.
Blog Around Content
Create blog posts using the keywords you discovered from your keyword research phase. These type of keyword rich posts are what will help your content to rank high in Google’s search engine result page.
If the keywords you’ve selected have high search volumes the greater your chance of attracting targeted traffic to your website, this is why blogging is a crucial aspect of SEO.
Social Media Marketing
Social media is here to stay. Once you have SEO friendly web pages, well-crafted blog posts and links to your website, then you have to promote it on social media.
Promoting your content on social media increases the chances of people discovering and patronising your brand.
Below is our five-step search engine optimisation process that we carry out for each client.
Knowing You
Mauco learns about your business, business goals, your strengths and weaknesses and those of that of your competitors too!
Mauco conducts an initial Website Audit to have a benchmark to use in gauging our performance.
Strategy
Based on the information gathered in step 1, Mauco prepares a comprehensive SEO strategy and a project guide for you itemising SMART goals, a project plan and deliverables.
On-site Optimization
Mauco starts optimising your website and implementing recommendations based on our first website audit.
Mauco prepares content and off-site marketing strategy for you.
Off-Site Optimization and Content Marketing
Based on the Content Strategy Mauco gives you in step 3, Mauco helps you create quality content and spread it to all appropriate channels.
Reporting and Analysis
Mauco offers monthly and quarterly reporting and analysis of your SEO campaign performance and makes adjustments as required.
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