Do you wonder how to get started with pay per click advertising in Nigeria? Do you get scared thinking of how to pay for PPC advertising on Facebook or Google? How much Facebook advertising, Google Ads or Bing Ads costs?
If you’re interested in how to make money online in Nigeria in 2020, you need pay per click advertising. It is the sure way to get you instant traffic to your website or app and instant results.
Whether you’re interested in advertising on Facebook, Google or Bing, all these platforms use the pay per advertising click model.
Online Advertising in Nigeria
Making money online without paying money to start a pay per click advertising campaign would be tight these days.
Pay per click advertising is also known as PPC advertising or just PPC ads. As the name implies, the advertiser pays a certain sum of money to Facebook, Google, etc. anytime someone clicks your ad.
Though it is the fastest way to drive targeted traffic to your website, if you’re inexperienced in managing your PPC ads, you may end up wasting a lot of money and getting frustrated.
The first mistake most business owners make when they take the DIY approach to PPC advertising in Nigeria is that they think it is simple. They believe it is a “set it and forget it” affair. It is a very wrong assumption.
What You Need to Know About PPC Advertising
For your pay per click advertising campaigns to be successful, you will need to know about keyword research. Knowledge of how search engines operate is also necessary.
Expertise in things like negative keywords, phrase match, broad match keywords, and exact match keywords is required.
You must know about website design and how to build a landing page for your click advertising campaigns that yield a high return. You need to know how to set your daily budget, how to calculate your conversion rates, what internet advertising model is best for your nature of business.
For best ROI on your PPC advertising campaigns whether on Facebook or Google, you need to create many creatives, multiple ad copies and conduct several A/B testing to see which combination of creatives and texts yield the best results.
You also need to select and monitor which keywords or key phrases are driving the most traffic to your website and ultimately, the ones yielding the best conversions on your site.
Because as I usually tell my clients, clicks don’t pay bills, conversion does! You need to monitor your campaigns regularly hour to hour, day by day, often using sophisticated and expensive tools.
Most of these tools have a steep learning curve and often takes years of experience to master.
Pay-per-Click Sites in Nigeria
Facebook, Google and Instagram are some of the popular foreign-based pay per click sites in Nigeria that can get you a healthy ROI.
Many people in Nigeria are also interested in joining affiliate programs in a bid to make some extra income on the side from affiliate marketing.
If you have a website that generates good traffic, then you could consider converting your site to make it one of the pay per click sites in Nigeria like Nairaland or Linda Ikeji’s blog.
Depending on the type of pay per click advertising model some of these Nigerian sites run, they can decide to let you place a banner or a text ad or their website.
You will then be requested to pay a considerable amount of money into their bank account or a wide variety of ways.
You need to do thorough research yourself to find pay per click sites in Nigeria that you are comfortable partnering.
For best results with your PPC advertising in Nigeria, you need to partner with a PPC management services provider like Mauco Enterprises.
Mauco Enterprises helps business owners who are too busy to concern themselves with learning PPC advertising.
That is why they outsource their PPC advertising in Nigeria to Mauco Enterprises.
Are you thinking of how to get started and feeling discouraged because you don’t know how to go about it? Or have you been running PPC advertising campaigns in Nigeria without getting the desired results?
Click the button below to schedule a meeting with us. Let us help you use PPC advertising in Nigeria to make money online in Nigeria.
We help you create and manage your pay-per-click (PPC) adverts on Google, Bing, Yahoo!, Facebook, and Instagram.
We have been offering PPC advert management solutions to business owners since 2008. Schedule a meeting and let’s get started!
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