How much time should I spend on SEO? What are the best practices for optimising my site?
Search Engine Optimization (SEO) improves the visibility of websites or web pages in search engines such as Google, Bing, Yahoo, etc. The goal of SEO is to increase traffic from organic searches.
While some businesses focus solely on SEO efforts, others also include social media marketing, paid advertising, and other forms of marketing. To rank well in online search results, you’ll need to optimise your site for mobile and desktop devices as a business owner.
Search engine optimisation (SEO) allows people to find your business without the associated costs of paid search or other advertising platforms.
Check out these effective SEO basic strategies for small business websites that will help boost the search engine ranking of your content to the top of Google.
Search Engine Optimization improves the visibility of websites or web pages in search engines such as Google, Bing, Yahoo, etc. Click To TweetUnderstand the Basics of Search Engine Optimisation
The internet is made of billions of web pages connected by links. Search engines like Google, Bing, and Yahoo! are the curators of the internet.
These search engines analyse a website’s content’s quality and relevance through complex algorithms. Each search engine has its unique algorithm, and they display results differently.
They also use robots (aka bots, spiders or crawlers) to collect, sort and index information about every page, image and line of text on the world wide web.
Then they display the most relevant results based on your search queries. SEO is increasing the quantity and quality of traffic to your website through organic search results.
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Can You Do SEO Yourself?
Interesting question. Most business owners are experts at their business. But with marketing and SEO, most are amateurs.
SEO is not rocket science. Using the right keyword research tool or other SEO tools like Google Analytics, Google Search Console and Yoast SEO, there are some adjustments to your website and blog post that you can do yourself to improve the chances of your content being indexed and ranked on the first page of search engines for relevant keywords and search intent. But with the ever-changing search engine algorithms, you will need the services of an SEO expert to do it right and drive your desired search engine traffic.
If you want to focus on your business and outsource your SEO to experts or an SEO company, that’s great.
Outsourcing to SEO experts will leave you sufficient time to focus on other vital business areas.
However, if you want to do SEO yourself, here are a few practical strategies for SEO for small business websites that you can start using today.
Using the right SEO tool like Google Search Console and Yoast SEO, there are some adjustments to your website that you can do yourself to improve the chances of your content being indexed and ranked on the first page of search… Click To Tweet1. Drive Qualified Users Through Long-tail Search.
Back in the day, SEO practitioners used to think targeting primary keywords with high search volume and creating a 500-word article for it was all that Google required.
To an extent, they were right. But like all things SEO, they sooner than later abused the strategy. Now search engines are a lot wiser.
SEO is no longer about keyword stuffing, keyword ranking, spammy internal linking, duplicate content or inbound link-building tactics. Successful SEO today depends on ethical on-page and off-page strategies and practices.
It is about targeting long-tail search queries in each piece of content you create. SEO today is about reducing your bounce rate by answering your target audience’s questions through your SEO content.
Using SEO tools, you can perform a site audit to find relevant long-tail search queries that your target audience uses to find your website.
Then you can create fresh, quality content around those queries or optimise your existing relevant content to rank better for those queries and attract organic search traffic.
2. Optimise Your Metadata with Actionable Search Queries.
Metadata is a term used to describe information about a particular website or page that appears within the header section of that page.
The bots, spiders and crawlers mentioned earlier find this metadata information and use them to index and rank your web pages.
If your metadata is relevant and appeals to the theme of your website, it improves your rankings in the search results and helps you attract free organic traffic.
There are three types:
Title tag: This is the title of the page. But don’t confuse it with the headline of your page or article. However, both can be the same if you wish.
Meta Description: This sentence or paragraph describes what your page is about. Craft a meta description that captivates your audience and motivates them to click through your web page or article for the best results.
Meta Keywords: These days, meta keywords are not relevant. So don’t bother stuffing your page with these, as they no longer contribute to your page’s ranking.
So long as you write a persuasive title tag and meta description and mention your target search query naturally, you’ll boost your chances of dominating top organic results for your niche – especially if your competition is weak in these areas.
Link building for SEO purposes should be done with caution and by an SEO expert to avoid being penalised by search engine algorithms. Click To Tweet3. Optimise and Properly Categorise Your Pages.
Besides optimising your web pages, ensure you have seamless navigation throughout your website and that your pages are correctly categorised.
A well-optimised and categorised website helps improve your website’s user experience. And Google says that user experience is an important ranking factor.
Ensuring accurate, relevant, and professional listings on search engines is essential to attracting potential customers to your business. So please don’t take it lightly.
4. Identify Profitable Keywords from Your Competitors.
Are you reaching online shoppers with your content? You can’t successfully attract ardent consumers if you don’t know the search terms they’re typing into Google. Long tail keyword research alone cannot show you the whole picture.
So instead of making assumptions, the quickest way to learn what search terms your competitors use to drive traffic to their websites is to do a competitive analysis.
Competitive analysis will reveal what search terms your competitors use to drive traffic to their sites so you can also target the same topics. You can also create a guest post around a similar long tail keyword.
5. Create a Google My Business Page to Attract Local Customers.
Have you claimed your Google Business Profile or Google My Business page yet? If you have a physical location or shop, you need to claim or create a Google My Business (GMB) listing on Google and Google Maps.
Your Google My Business listing is the digital representation of your physical business. Even if you operate an online business, it is still advisable to claim your GMB listing.
Then ensuring that your business information listed on Google My Business is 100% accurate is essential for your local search engine optimisation.
6. Use the Skyscraper Technique to Create Irresistible Content.
Don’t ignore this powerful technique to make your content more impactful.
After several years of struggling to build a loyal audience that will devour and share his content and seeing meagre or no results, Brian Dean, founder of Backlinko.com, invented The Skyscraper Technique.
There are three steps to this technique:
Step 1: Find link-worthy content on your chosen topic.
Step 2: Make something even better than the best content you discovered in step 1.
Step 3: Reach out to the right people to link to the new content you created in step 2.
Brian claims this technique has increased his search traffic by 110% in 14 days. Many SEO practitioners have tried this technique, and it works. That’s one reason it is so popular.
Search engine optimisation is a long-term project, and you'll see results in three to six months if you focus on the correct search term, content strategy and business goal! Click To Tweet7. Build a Responsive Website for Mobile Search Users.
Nowadays, more people use mobile phones and prefer browsing landing pages and researching from their smartphones.
Therefore, your website must be mobile responsive to cater for these visitors. Mobile landing pages differ slightly from desktop landing pages.
Make sure you use a clear and specific call-to-action on your mobile landing page, and remember that the best call-to-action wording for mobile landing pages is “Call us.”
Making this CTA a button or link allows people to call you while searching for local businesses.
8. Add Schema Markup
According to this article, schema markup sends search engines signals about page components, such as
- Business name
- Address
- Phone number
- Ratings
- Business hours
This can lead to rich snippets in SERPs. JSON-LD markup is preferred for SEO. You can see rich snippets in action within the SERP below.
Check out the schema for local businesses here: https://schema.org/LocalBusiness.
Check out these effective SEO basic strategies for small business websites that will help boost the search engine ranking of your content to the top of Google. Click To Tweet9. Invest in creating videos and images that target competitive keywords.
The article mentioned above notes that websites need content, and content creation goes beyond words and should include images and videos.
So, if you struggle to show up for a competitive target keyword, try an adequately optimised video or an image. When creating content on your website, make sure your content is original. This will help to improve your conversion rate and content marketing in general.
Don’t plagiarise content when creating content ideas for your marketing strategy. If Google detects plagiarism on your site, you will get penalised. Also, tag all the images on your website.
10. Engage Regularly via Social Media.
As part of your business SEO strategy, your social media profile and pages play a notable role in the visibility of local businesses’ search results. The more high-quality content you create and proactive your social media strategy, the higher likelihood that your business profile and pages will attract followers and appear within search. To get your target audience to see your content on a social media platform, you need to get strategic. It would help if you also used effective tools to help your content stand out in people’s crowded feeds on their favourite social platforms.
Bonus Tip: Link Building
Link building is one of the most important aspects of search engine optimisation. The goal of link building is to increase the number of links pointing back to your website from other websites. This increases your ranking in search engines like Google and Bing. There are two types of link building: external and internal. External link building deals with off page SEO and includes any link that points to your site from another website. Internal link building deals with on page SEO and refers to links that point to pages on your site. Link building for SEO purposes should be done with caution and by an SEO firm to avoid being penalised by search engine algorithms. Since link building is an important search ranking factor, ensure that you review your website regularly to fix any broken links.
With the ever-changing search engine algorithms, you will need the services of an SEO expert to do it right and drive your desired search engine traffic. Click To TweetFAQ
Why is it essential to optimise your website and content for mobile users when looking to attract a local audience?
Mobile devices are becoming increasingly popular with consumers around the globe. According to Statista, in 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this will rise to 7.26 billion by 2022. In addition, the number of smartphone users worldwide is projected to reach 5,575.24 million by 2025. As such, if you don’t optimise your site or content for mobile users, they may not be able to access it.
Review and Improve Your Company SEO Effort
Regularly implementing search engine optimisation (SEO) for a small business website will help to ensure that search engines index the site.
Also, ensure that you update your content regularly. Your online business will suffer if you do not update your website.
If search engines crawl your website and don’t notice any changes, they will not index your site. Then your website rank will drop.
Once you have great content on your website, people will start linking to your site. These links will improve traffic to your website.
Link building is essential to your SEO strategy, so you must take it seriously.
More traffic equates to more customers and more money. Search engine optimisation is a long-term project, and you’ll see results in three to six months if you focus on the correct search term, content strategy and business goal!
Google and Bing continually update their search algorithm. Make sure your website meets the standards as dictated by search engines.
Don’t neglect your website! It is the central location for your brand online. Perform basic SEO techniques on your site to keep it fresh and relevant. This will make it appealing for Google to crawl.
Nothing is more annoying than visiting a website with no update in several months!
Regularly implementing search engine optimisation for a small business website will help to ensure that search engines index the site. Click To TweetConclusion
Would you like more business SEO tips? Or an online review/website audit to help you improve your marketing effort to attract organic search traffic and your ideal customer base and achieve your SEO and internet marketing goals?
Contact our SEO experts in Nigeria if you find it challenging to implement an SEO strategy for your small business website. We will help your content rank at the top of search engines as soon as possible.
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- Why SEO for Business Owners in Nigeria Is Important
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