Regularly implementing SEO for a small business website will help to ensure that search engines index your site.
This indexing makes it possible for your website to see by your potential customers. For your site to remain relevant, it must target a particular niche market.
Let us take, for example, — a website for a spare parts dealer in Lagos state.
Do not use generic keywords like spare parts or spare parts dealer.
Instead, use a specific phrase like spare parts dealer in Lagos Nigeria.
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In SEO, we call these long-tail keywords. Your website will rank high in search engines if you use long-tail keywords than generic keywords.
In search engine optimisation, content is king! Ensure that your website has a well-written and errors free content.
Also, ensure that you update your content regularly. This need for regular updating is why it helps to have a blog associated with your website.
Your blog will enable you to write fresh content that will be of benefit to your customers. Google loves websites with new original content.
Your online business will suffer if you do not update your website. If search engines crawl your website and they don’t notice any changes, they will not index your site. Then your website rank will drop.
When writing content on your website, make sure your content is original. Don’t plagiarise content. If Google detects plagiarism on your site, you will get penalised. Also, tag all the images on your website.
Once you have great content on your website, people will start linking to your site. This links will improve traffic to your website.
More traffic equates to more customers and more money. SEO is a long-term project, and you’ll only see results in three to six months!
Google and Bing continually update their search algorithm. Make sure your website meets the standards as dictated by these major search engines.
Don’t neglect your website! It is the central location for your brand online. Perform basic SEO techniques on your site to keep it fresh and relevant.
Nothing more annoying than visiting a website that has no update in several months!
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