Reasons Why Video is Good for Your Content Marketing

They say a picture is worth a thousand words. So it’s not wrong to assume that a video would be worth much more.

These days, videos have become a significant way people consume content. Even though creating excellent videos is not easy or cheap the return on investment makes it worthwhile.

Some smartphones are capable of producing decent quality videos. So if you’re on a tight budget, there’s no need to go and buy the latest video production gear.

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Moreover, your video doesn’t need an Oscar-winning production. It’s the quality it contains that’s important.

Once you’re able to pass your message across in a clear and concise way, then that’s all that’s required. When it comes to video production too, content is critical.

What Are Some Reasons Why Video Is Good for Marketing?

I’ve highlighted a few of them below. I hope this will convince you to give videos a try in your marketing mix if you have not done so already.

Usage

According to this Forrester report, these days savvy businesses are using video rather than text-based content to deliver an exceptional customer experience to their clients.

Many people watch videos online and on social media on a daily basis, and some people say that about one-third of the time they spend online is for watching videos.

And it’s widely known that YouTube is the second largest search engine right behind Google (which owns YouTube).

Customer Experience

As noted above many brands are resorting to using video to deliver excellent customer experience to their clients. So strive to see how you can integrate video marketing into your marketing strategy.

Creating videos especially live videos is essential going forward.

Competitors

Whether you want to admit it or not the chances are that your competitors are also looking at how they can incorporate video into their marketing mix. So would you like to risk being left behind?

Searchable

These days many of the search listings on Google are video. Videos in search listings show the importance that Google attaches to video content.

So if you want your content to rank high in search listings one way to go about it is to use video.

Mobile

Billions of people across the globe use mobile phones. And videos are easily viewed and shared across mobile devices. Therefore the chances of your content being shared across friends and colleagues increases if you create video content.

And as I mentioned in this article in 2018 live streaming is a trend worth watching. So don’t be left out.

Data

YouTube and similar video hosting sites have a treasure trove of data on their users’ consumer behaviour and psychology. Savvy marketers can use this consumer behaviour in crafting better customer experiences for their brands.

Conversion

Various e-commerce websites have confirmed that incorporating video on their landing pages helps improve conversion rates on those landing pages.

I have also seen significant improvements on some of my landing pages after adding videos.

Search Engine Optimisation

Google and other search engines have made video a vital component of their algorithm.

Therefore, the presence of videos on your web pages will help increase the chances of your content ranking high in search results.

Chances of ranking high in search results are why many savvy SEO marketers have resorted to posting lots of video content on their website to help their content rank higher in search engines.

Social Media

Video sharing on social media is enormous. That’s why Facebook, Twitter, Instagram and recently LinkedIn have invested a lot in improving user experience in sharing videos (especially live videos) on their platforms.

The priority these platforms attach to videos shows that you must not play with video content marketing.

Final Thoughts

If you’ve been sitting on the fence regarding video marketing now is the time to jump right in. Don’t be left behind.

Otherwise, your competitors might gain the advantage over you if they are using video marketing and you’re not.

Still not sure how to go about incorporating video into your marketing mix?

Schedule a marketing consultation session. I’ll be glad to help.

Related Article(s):

• The Best Video Ad Networks for Small Publishers
• Reasons You Should Be Talking About B2B Social Networks

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