They say a picture is worth a thousand words. So it’s not wrong to assume that a video would be worth much more.
These days, videos have become a significant way people consume content. It says here that a whopping 65% of your audience are visual learners! And studies show that retention rates for information that is both seen and heard are as high as 80%.
According to this article, in the 8th annual Social Media Marketing Industry Report, Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. It says here that 82% of internet traffic will be video by 2022 which is just around the corner!
Even though creating excellent video content is not easy or cheap, the return on investment on video creation makes it worthwhile.
Some smartphones can produce decent quality videos. So if you’re on a tight budget, there’s no need to buy the latest video camera, video editing software or any other video production gear. You don’t even need to have an expensive location shoot.
All you need is to get some good location shots with strong visuals, nice camera angle and excellent production quality.
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Your video footage doesn’t need an Oscar-winning production. It’s the quality footage it contains that’s important.
Once you’re able to pass your message across in a clear and concise way, then that’s all that’s required. With video production too, content is critical.
Some ways you can create great content using video include promotional videos, social video, onboarding video, animated video, product demos, explainer video, live video, customer testimonials, case study and live events.
What Are Some Reasons Why Video Is Good for Marketing?
I’ve highlighted a few of them below. I hope this will convince you to try the video format in your marketing mix if you have not done so already.
Usage
According to this Forrester report, these days savvy businesses are using video rather than text-based content to deliver an exceptional customer experience to their clients.
Several organisations are using video content to create brand awareness. The video style you use in your promotional videos or product videos will say a lot about your brand.
Many people watch videos online and on social media daily, and some people say that about one-third of the time they spend online is for watching videos.
According to a report from HubSpot Research, over 50% of consumers want to see videos from brands more than any other content.
And it’s widely known that YouTube is the second largest search engine right behind Google (which owns YouTube).
A recent study found that 57% of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.
Customer Experience
As noted above many brands are resorting to using video format to deliver excellent customer experience to their clients. So strive to see how you can integrate video marketing into your marketing strategy.
Creating videos especially live videos is essential from now on.
Awesome videos on landing pages can increase conversion rates by over 80%, and the mere mention of the word video in your email subject line increases open rates by 19%.
According to this article, if your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
You need to ensure that you use a reliable hosting platform to guarantee that your videos are always available target audience.
Competitors
According to these statistics, 63% of businesses have started using video content marketing.
Whether or not you want to admit it, or not the chances are that your competitors are also looking at how they can incorporate video into their marketing mix. So would you like to risk being left behind?
Searchable
These days many of the search listings on Google are video. Videos in search listings show the importance that Google attaches to video content.
Video marketing or video advertising will ensure that your brand remains visible when your target audience is searching for your product or service.
So if you want your content to rank high in search listings one way to go about it is to use video.
Creating videos especially live videos is essential going forward. Click To TweetMobile
Billions of people across the globe use mobile phones. And quality footage are easily viewed and shared across mobile devices. It says here that nearly 50% of all video is watched on a mobile device.
Therefore, the chances of your brand videos being shared across friends and colleagues increases if you create video content.
And as I mentioned in this article in 2018, live streaming is a trend worth watching. So don’t be left out.
Mobile video views are a vital part of your inbound marketing, email marketing, customer service and your sales process to build trust and attract potential clients.
Data
YouTube and similar video hosting sites have a treasure trove of data on their users’ consumer behaviour and psychology. Savvy marketers can use this consumer behaviour in crafting better customer experiences for their brands.
According to this, YouTube research shows that users spend a significant amount of time watching review videos that share people’s personal and unique experiences with a company or brand.
And it is believed that by not tracking and integrating video data, then your lead scoring and attribution model may be off by as much as 50%.
Conversion
Various e-commerce websites have confirmed that incorporating video on their landing pages helps improve conversion rates on those landing pages.
I have also seen significant improvements on some of my landing pages after adding videos.
It says here that merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
And according to this landing pages are great places to put videos, too supposedly boosting conversion rates by up to 80%.
Search Engine Optimisation
Google and other search engines have made videos a vital component of their algorithm.
Therefore, videos on your web pages will help increase the chances of your content ranking high in search results.
Many SEO experts believe that adding a great video to your blog post will help to keep your target audience engaged with your content. It will also help to boost conversion rates on your site.
Chances of ranking high in search results are why many savvy SEO marketers have resorted to posting lots of video content on their website to help their content rank higher in search engines.
Producing videos has become very popular among youths in the country, many of whom have become video experts. But as a brand, you need to take your video creation process more seriously. Your focus should not only be about creating a viral video (which is what most youths are interested in).
You need to focus on producing videos and especially high quality video for your video marketing campaigns that will showcase your expert knowledge and make real impact on your target audience.
Therefore, you need to look at video marketing as a great tool for your search engine optimisation. It is one of the best content formats that will have real impact on your inbound marketing.
Social Media
Video sharing on social media is enormous. That’s why Facebook, Twitter, Instagram and recently LinkedIn have invested a lot in improving user experience in sharing videos (especially live videos) on their platforms. It says here that 60% of internet users now watch videos on Facebook!
And considering this article that says 44% of people watch five or more videos online every single day, social video represents a wildly valuable opportunity for businesses across all industries.
The priority these platforms attach to brand videos shows that you must not play with this content format.
Digital marketing is not complete without marketing videos. According to Wikipedia social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behaviour for social good.
Final Thoughts
If you’ve been sitting on the fence regarding online video or video marketing now is the time to add it to your content strategy. Don’t be left behind.
Otherwise, your competitors might gain the advantage over you if they are using video marketing and you’re not. They can also gain the advantage over you if they produce higher quality video than you or if they do better in viral video marketing than you.
Still not sure how to go about incorporating video into your marketing mix?
Schedule a marketing consultation session. I’ll be glad to help.
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