Psychology of Colours in Marketing

The psychology of colours is about the meaning of each colour in your marketing and advertising materials and how it affects your consumers.

Colour is one of the most critical factors that affect consumer behaviour during shopping.

It is an essential element that you should consider in your design and branding.

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Your choice of colour is essential right from your logo down to the shade of paint in your office.

The infographic below will help you pick out the right colours that convey the proper message you intend to your consumers.

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Conclusion

Colour is important in marketing your business.

Pay attention to the colours of corporate branding, product packaging, your advertising materials, and your office space and decor.

The message your corporate colours send can impact your marketing efforts.

What colour do you use in your logo, marketing materials etc. and what’s its impact on your marketing?

Share your thoughts in the comment below. Subscribe to our newsletter or book your marketing consultation session now for more tips.