Businesses in Nigeria need to look to meet the needs of a mobile and social media addicted customer. Following these online marketing trends will reveal why.
It’s my opinion that the businesses in Nigeria that will be the most successful are those who adapt their strategies to align with online trends.
Adopting new online marketing techniques will also be paramount. It will give you a competitive edge and ensure a good ROI. To help point you in the right direction, I have identified five trends likely to impact online marketing ROI.
Contrary to speculations, email is not dead. With its low cost and targeted reach, it is the perfect base from which to build other online marketing initiatives.
Email is the most measurable marketing channel. It has a proven and reliable high ROI. When combined with other online marketing channels it becomes even more powerful and effective.
Online Marketing Analytics
If your business has an online presence (not just a website!), improved integration with online marketing analytic tools is vital.
It will empower your business to extract detailed data. Your analytic report will highlight new opportunities for you to optimise your marketing campaigns, show results and demonstrate market share.
Currently, several companies are investing considerable resources to ensure that they improve internet connectivity in Nigeria. Therefore, your business must be prepared to explore new opportunities.
Blending Email Marketing With Social Networking
Social networking is now the number one activity on the Web. It plays an integral role in the vast majority of customer buying decisions.
When you blend email marketing with social networking, it becomes more efficient and can extend reach, enhance engagement, grow customer opt-in lists and build customers’ trust and loyalty to your brand.
The existence of different telecom operators in Nigeria has opened up different avenues for mobile marketing.
Mobile marketing reaches your targeted audiences and drives the urgency of your message in real-time while extending marketing reach, building customer retention and loyalty, and building a robust, interested and opted-in customer base.
Mobile’s low execution cost means maximised campaign effectiveness.
Integrated, Online Marketing
Your business now has the opportunity and the ability to create integrated online marketing programs easily – joining email, search, social, mobile and other online marketing channels – and most important measure and optimise those programs with integrated metrics.
There’s no question that email marketing is the anchor for online marketing, and significant opportunities exist for your business to take advantage of synergies between online marketing channels.
Mauco Enterprises is ready to assist you with your online marketing efforts. We have made it our goal to help empower your business online to make you more successful. Contact us now if you need help in developing an effective online marketing strategy.