The title article of our marketing digest for the week looks at nano influencers: who are they and how to work with them.
4 Advantages of Local Web Hosting
Local hosting providers can offer concrete business benefits that the major players could only dream of.
- Customer Service and Hosting Support
- Technical and Local SEO
Nano Influencers: Who Are They and How to Work With Them
These smaller-scale influencers are called ‘micro’ or ‘Nano’ influencers, and they can be precious to your businesses, despite their relative audience size.
- There are many variations of this. It’s worth taking a deeper look into your audience analytics to ensure that you’re using the right approach to influencer marketing – which may not be driven by audience size.
- Ensure your social media marketing approach is in line with the latest trends with this overview.
The 10 Biggest Trends in Entrepreneurship to Look For in 2021
The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition.
- Low-Code Websites
- Email is Trendy Again
- Producing Content in Multiple Formats and for Multiple Channels
- Growth of Entrepreneur Communities
We Need to Talk about Artificial Intelligence
Knowledge building is critical to set a framework of ethics and norms in which AI can innovate safely.
- So, the public-private dialogue is key for developing trustworthy AI Technology providers – lack of clarity on AI ethics. Compared with other corporate social responsibilities, AI speeds up technology companies’ need to advance conversations about ethics and trust, as AI echoes societal behaviour.
- Thus, technology companies need ethics literacy and a commitment to multidisciplinary research to create a sound understanding and ethical adoption.
- Thus, technology companies increase ethical literacy among their staff and strengthen dialogue and collaboration with policymakers.
This is all I have for you this week. Join me again next week/month for another digest. Bye for now!
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